Find the Right Influencers to Engage Your Audience Properly

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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Influencer marketing is one of the hottest trends right now. But what does it mean? You’ll learn how to find the right influencers, what they want from from you, & how to properly engage them.

Business

#ASE16 #influencer
Find the Right Influencers
to Engage Your Audience Properly
Amanda Blain & Sean Steinmarc
@amandablain @steinmarc

Find the Right Influencers to Engage Your Audience Properly

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Proactive engagement goes beyond meeting basic customer needs by tailoring experiences to each customer. It relies on customer context, personal information, and predictive intelligence to drive conversions and revenue. During this webinar, Become an eCommerce Standout, industry analyst Diane Clarkson discussed ways to standout in the changing ecommerce world, including: * What today's customers want * Why the future of engagement is proactive * The business benefits of proactive engagement * Key tools for engagement throughout the customer journey

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