Specific case studies and examples of working strategically with PPC affiliates and SEM Firms to cover more real estate and capture more market share through search-engines.
1. The Confluence of Search and Affiliate Marketing By: Kristopher B. Jones President & CEO Pepperjam
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Editor's Notes
In many cases, Affiliate Marketing Search Arbitragers are more sophisticated and more effective at search-engine marketing than the actual merchant. Some of the largest affiliate marketing search arbitragers are SEM agencies. Affiliate marketers work on a performance basis and are therefore more likely to purchase targeted keywords and choose appropriate landing pages that convert. Merchants can “control” affiliates through the affiliate agreement.
Direct linking Build specific landing pages Build out product / content / niche pages