Affiliates and Affiliate Managers: A Show in Partnership

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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: How do affiliate managers and affiliates work together for mutual success? What part does each play in negotiations, communication, and goal setting? Get practical tips from different perspectives.

Business

Affiliate Summit East 2017
Affiliates & Affiliate Managers: A Show in
Partnership
Tricia Meyer, MeyerTech, LLC, @SunshineTricia
Cindy Ballard, Cindy Ballard Marketing, @CBMrkting

Agenda
• Influencers and/or Affiliates
• Recruitment and Joining Programs
• Communication Methods
• Negotiation
• Attribution Options
• Information Sharing
• Opposites Working Together

Influencers and/or Affiliates
• What’s the difference?
• How are the approaches the same?
• How are they different?

Recruitment and Joining Programs
• What do affiliate managers like to see in an
application?
• Be sure to list the site you will promote the merchant
on.
• How will you promote the merchant?
• What can an affiliate do if she is rejected?

Recruitment and Joining Programs
• How do affiliates like to be recruited?
• How can a merchant get an affiliate’s attention?
• What turns affiliates off?
• Incentives must be reasonable

Communication Methods
“If you don’t know how an affiliate likes to
be contacted, you need to find out.” --
Cindy
“I’m more likely to respond when I know
the affiliate manager or they offer me
useful information.” --Tricia

Communication Methods
• Newsletters
• Social Media
• Instant Messengers/Skype
• Phone
• Direct Email
• Blog Posts
• Conferences/Meetings

Negotiation
• Homepage placement
• Newsletter placement
• Written reviews
• Video reviews (Edited or on the fly videos)
• Social Media mentions
• Featured merchant in category
• Solo email drops
• Inclusion in “Best of” or recommendations

Negotiation
• Products to review
• Exclusive coupons
• Vanity codes
• Commission increases
• Prizes to give away
• Bonuses
• Trademark bidding rights
• Slotting Fees
• Attribution options

Attribution Options
• What is attribution?
• How can affiliates profit from attribution?
• How can attribution help merchants?

Information Sharing
• Overall program stats
• Types of sites doing well
• Products selling well
• Top performing links/coupons
• Upcoming deals
• Merchant-specific information
• Merchant’s other advertising (Valpak, Sirius, etc)

Information Sharing
• Specific sites doing well
• Stats for individual affiliates
• Suggested keywords other affiliates are using (long-
tail or AdWords)
• Ownership information of other sites

Opposites Working Together
• Cindy’s Top Takeaway
• Tricia’s Top Takeaway

Questions?
Tricia Meyer
tricia@sunshinerewards.com
@sunshinetricia
Cindy Ballard
cindy@cindyballardmarketing.com
@CBMrkting

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Affiliates and Affiliate Managers: A Show in Partnership

1. Affiliate Summit East 2017 Affiliates & Affiliate Managers: A Show in Partnership Tricia Meyer, MeyerTech, LLC, @SunshineTricia Cindy Ballard, Cindy Ballard Marketing, @CBMrkting

3. Agenda • Influencers and/or Affiliates • Recruitment and Joining Programs • Communication Methods • Negotiation • Attribution Options • Information Sharing • Opposites Working Together

4. Influencers and/or Affiliates

5. Influencers and/or Affiliates • What’s the difference? • How are the approaches the same? • How are they different?

6. Recruitment and Joining Programs

7. Recruitment and Joining Programs • What do affiliate managers like to see in an application? • Be sure to list the site you will promote the merchant on. • How will you promote the merchant? • What can an affiliate do if she is rejected?

8. Recruitment and Joining Programs • How do affiliates like to be recruited? • How can a merchant get an affiliate’s attention? • What turns affiliates off? • Incentives must be reasonable

9. Communication Methods

10. Communication Methods “If you don’t know how an affiliate likes to be contacted, you need to find out.” -- Cindy “I’m more likely to respond when I know the affiliate manager or they offer me useful information.” --Tricia

11. Communication Methods • Newsletters • Social Media • Instant Messengers/Skype • Phone • Direct Email • Blog Posts • Conferences/Meetings

12. Negotiation

13. Negotiation • Homepage placement • Newsletter placement • Written reviews • Video reviews (Edited or on the fly videos) • Social Media mentions • Featured merchant in category • Solo email drops • Inclusion in “Best of” or recommendations

14. Negotiation • Products to review • Exclusive coupons • Vanity codes • Commission increases • Prizes to give away • Bonuses • Trademark bidding rights • Slotting Fees • Attribution options

15. Attribution Options

16. Attribution Options • What is attribution? • How can affiliates profit from attribution? • How can attribution help merchants?

17. Information Sharing

18. Information Sharing • Overall program stats • Types of sites doing well • Products selling well • Top performing links/coupons • Upcoming deals • Merchant-specific information • Merchant’s other advertising (Valpak, Sirius, etc)

19. Information Sharing • Specific sites doing well • Stats for individual affiliates • Suggested keywords other affiliates are using (long- tail or AdWords) • Ownership information of other sites

20. Opposites Working Together

21. Opposites Working Together • Cindy’s Top Takeaway • Tricia’s Top Takeaway

22. Questions? Tricia Meyer tricia@sunshinerewards.com @sunshinetricia Cindy Ballard cindy@cindyballardmarketing.com @CBMrkting

Affiliates and Affiliate Managers: A Show in Partnership

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Affiliates and Affiliate Managers: A Show in Partnership