This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Geno will uncover 55 tools that effective affiliate managers use to streamline processes of affiliate recruitment, compliance policing, communication, program optimization, and more.
55 Must-Haves in Every Affiliate Manager's Toolbox
1. 55 Must-Haves in Every
Affiliate Manager's Toolbox
Geno Prussakov
CEO, AM Navigator (affiliate management agency)
www.amnavigator.com
Founder, Affiliate Management Days (conference)
www.amdays.com
888-588-8866 | Washington, DC
geno@amnavigator.com | @ePrussakov
.
2. Instead of Introduction
Methane - the most
common
hazardous gas in
the mines,
contributing to
more than 10,000
miner deaths
during the past 60
years.
Nitrogen dioxide (NO2) and carbon monoxide
(CO) are the two most dangerous and frequently
found gases in underground mines. They kill
quickly, without warning.
Source: Miner's Manual: A Complete Guide to Health and Safety Protection on the Job by J. Davitt McAteer
7. Streamline It!
stream·line
verb /ˈstrēmˌlīn/
: to make (something) simpler, more effective, or more productive
Source: Merriam-Webster Dictionary
: to make (an organization or system) more efficient and effective
by employing faster or simpler working methods
Source: Google
Use tools to streamline the routine tasks
that support the 5 pillars!
12. 5IQ
Database of 125k+ affiliates sending traffic to
over 15k brands searchable by:
1. Category
2. Traffic source
3. Traffic destination (competitor analysis)
Fee is charged per line of exported data.
35. Affiliate Directories
Nearly 1/5th of affiliates use them
Just a few to consider:
AffiliatesDirectory.com
AffiliateFirst.com
AffiliatePrograms.com
AffiliateRanker.com
AffiliateScout.com
AffiliateSeeking.com
AllAffiliatePrograms.com
AssociatePrograms.com
JamAffiliates.com
Top-Affiliate.com
41. Free Exposure Opps (Network)
Examples:
o CJ: “CJ Monthly” newsletter
o Rakuten: “New & Notable Advertisers” blog
o ShareASale: “New & Notable Merchants”
posts, deals databases (regular & BF/CM)
o AvantLink: social media announcements
o Webgains: publisher newsletter
46. Affiliate Segmentation
“As a retailer, you likely segment your
consumers…
Segmentation can also be applied to your
affiliate marketing channel. Just as different
types of customers require different levels of
service, different types of affiliates require
different resources.”
— Carolyn Kmet, former Director of Affiliate Marketing at Groupon
50. Example
Congratulations! You have just been approved for FTP access to
the HalloweenMart.com's affiliate datafeed.
Import our datafeed soon, send $799 in sales by February 28,
2015, and I will deposit a $50 cash bonus (on top of your
commissions) into your ShareASale account. With our 30-day
affiliate-referred AOV exceeding $50, reaching this goal is not
hard, and we are looking forward to your participation!
56. Knockout value – metric which helps estimate
advertiser’s loss (expressed in percentage of the
time that the wrong ad is showing).
http://www.leadtrackr.com/leadtrackr.php?id=59995
The Search Monitor (search)
72. Keep in Mind…
Competitive intelligence – “the process
by which companies inform themselves
about every aspect of their rivals’
activities and performance”
(Christopher West, Competitive Intelligence, p. 12)
“The real purpose of competitive intelligence
is to learn and to act” …not merely
collect data or “develop information”.
(Seena Sharp, Competitive Intelligence Advantage, p 101)
75. SEMrush
AdSense publisher search yields prospective affiliates
(that offer space where competitor's ads appear)
76. R
C
T
E
A
Research (terms, stats, etc)
Evaluate (how you stack up)
Apply (the knowledge)
Craft (your own strategy)
Become Their Affiliate
Tear (them) apart!!
78. I think, at a child's birth, if a mother could ask a
fairy godmother to endow it with the most useful
gift, that gift should be curiosity.
— Eleanor Roosevelt