You have a product, you have a website and you’ve heard about affiliate marketing as a great way to get traffic and sales. Before you approach affiliates or join any affiliate networks, there are several things you need to check on your website first. Affiliates are going to want to know that your site converts so that the traffic they send you will be worth their while.
Compiled with input from many top affiliates, we have put together a list of the 10 most important points you need to be aware of and address before approaching affiliates. Your website is where your sales happen, affiliates want to be sure your site has all the right elements, doesn’t have other elements and is “affiliate friendly”. Being affiliate friendly will also help your overall conversions, so this webinar will help your site whether you decide to start an affiliate program or not.
10 Point Checklist: Before You Launch a Successful Affiliate Program
1. 10 Point Checklist Before You Launch a Killer Affiliate Program Things to check on your site before launching an Affiliate Program Presented by Deborah Carney – MerchantABCs
2. Who is Deborah Carney? Affiliate:since the early days Affiliate Manager: Former In-house for CaféPress.com Consultant:for several CPA networks Outsourced Program Manager: (OPM) since 2006 – Multiple programs in Shareasale Top 100 Merchants List Merchant:LoxlyGallery.com Training and Podcasts: ABCsPlus.com –for Affiliates, Bloggers, Merchants and more MerchantABCs.com @loxly @merchantabcs Facebook.com/loxly Linkedin.com/in/loxly
3. Merchant ABCs Focus on the basics – most overlooked area of affiliate marketing Focus on training merchants how to run their affiliate programs Free podcasts and videos with industry experts Premium services: Private access forum Complete training for merchants from inception to recruitment MerchantABCs.com
4. Site Elements You may think your site is well designed, your designer and tech teams say everything is great and someone in the company heard that this thing called Affiliate Marketing can get you tons of sales fast. MerchantABCs.com
5. Site Elements First thing: Affiliate Marketing isn’t going to get you fast results, it is a long term commitment with long term results. MerchantABCs.com
6. Site Elements Let’s take a look at some elements and see if they are on your site. The same elements that make your site Affiliate Friendly will also increase your conversions. MerchantABCs.com
7. Building Trust Customers Affiliates Customers need to trust you and your site before they will buy from you. Unless you are Amazon or Walmart that means your site needs to have some elements customers look for. Affiliates know what drives a customer to make a purchase and they know that the following elements – at the very least – need to be on your site before they will promote your products or services MerchantABCs.com
8. Transparency WhoIs Registration– Affiliates (and Customers) want to know who you are Private Registration sets off red flags Shared hosting sets off red flags MerchantABCs.com
23. Most useful for pre-purchase questions and post purchase customer serviceMerchantABCs.com
24. Leaks – What are they? Any link that goes off your website. Any link that goes off your website. Did I say ANY link that goes off your website? Seriously, you are in business to sell YOUR products, your affiliates are in business to sell YOUR products. MerchantABCs.com
25. Leaks Links to your products at Amazon Links to your products at eBay Links to your webmaster Backlinks to people that link to you If it’s a link off your site, it’s a leak and affiliates will not work with you. Exception: pay per click or pay per lead MerchantABCs.com
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27. Why take someone ready to purchase and send them to another site?
28. Niche sites that cross track are ok (Still your cart)MerchantABCs.com
33. Merchant acting as an affiliate Sending traffic away to same or complementary products If you don’t carry the product, get it through a supplier but don’t link elsewhere If you are running affiliate program you need to get the merchandise in your cart MerchantABCs.com
38. Non-Commissionable Items Make it clear to affiliates about non-commissionable items Must be in terms and conditions Worse than other leaks, if affiliates don’t know they aren’t getting paid Everything on your site should be commissionable unless you are paying per lead MerchantABCs.com
39. Product Pages Clear call to action Sharp product images Images all the same size Professional looking images Complete description – more is better – pretend you are explaining your product to someone over the phone Easy way to indicate choices – Size, Colors available etc MerchantABCs.com
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41. Affiliate will go through site to see if they can find things that customers will be looking for
44. If there is a “hop” to a different site for the cart, be sure tracking and branding carry overMerchantABCs.com
45. Checkout Process Make your checkout process fast and easy to use Make sure your customers know your checkout is secure Don’t have distractions get in the way of finishing checkout Shipping costs clear prior to checkout begins MerchantABCs.com
49. Checkout Process Don’t require account creation until after the sale is completed Finish the sale, then ask if they want to create an account Provide an option for Guest Checkout Worth the money to pay to get this programmed into your stock or open source cart. MerchantABCs.com
50. Checkout Process Don’t use 3rd party cart recovery services – Don’t give your customers away Your customers belong to you, they trust you with their information MerchantABCs.com
51. Summary Site Elements that build trust Transparency Public Whois The Big 5 About Us Privacy Policy Returns Shipping Policy Clear Contact Us Info MerchantABCs.com
52. Summary Plug the Leaks No outbound links Phone number with tracking or walk customer through completing the sale online Sell only your own products, no affiliate links to elsewhere Adsense – remove it Non-commissionable items – remove or rethink Live Chat – make sure it keeps affiliate tracking MerchantABCs.com
53. Summary Product Pages – clean, clear images, professional looking Site Navigation Consistent Branding Clear and easy Checkout No distractions during checkout Most importantly – keep your customer data, give your customers a good buying experience and your affiliates will love the conversions and keep sending you more customers MerchantABCs.com
54. Next Steps Now that your site is all ready for an affiliate program you need to find out what it takes to create and run one. Join the Affiliate Summit Networking Forum to talk to OPMs (Outsourced Program Managers) and networks, and when you are ready – post a free job notice for a manager http://forum.affiliatesummit.com Head over to Merchant ABCs for a free video that explains the terminology and roles http://merchantabcs.com/training MerchantABCs.com
– while your registrar says you need it or bad things will happen, they are talking about private registration for personal websites. Your business site needs to be transparent about how to contact you and who your domain is registered to.
One of the hardest concepts for some merchants is the link to somewhere else.