1. FIRST SCREEN
In 1929, we were introduced to the “First Screen”
Still today, Television advertising is a tremendously effective way to market
2. Second Screen
•In 1992 the world was introduced to the “browser”
featuring 26 live web pages.
•Second Screen was born.
•This has been the fastest growing and in most cases,
most cost effective form of marketing for businesses ...
until now ...
3. Third Screen
2008 saw the evolution of the “Third Screen”
Immediately, 87% of American homes had at least one mobile web
capable device in them including:
oMobile phones, iPads, iPods, Nintendo DS, Mini Notebooks, etc
5. Always on, always
availableMobile provides a means for brands to
engage their consumers!
Which not only builds brand equity but also refreshes their
relationship with their customers.
6. Mobile Marketing
•Location Based Services
•SMS Text Message •QR/2D Barcodes
Marketing •3D/Augmented Reality
•Mobile Applications •Mobile Video
•Mobile Web Sites
•Bluetooth Proximity and
7. Mobile Marketing is for your 20 percenters
(the 20% of your customers that spend 80% of the money)
Mobile is an OPT IN ONLY channel
Subscriber based opt in database marketing
Best practices provided by mobile marketing association
9. Text Message
•Text to Vote •Application Download
•Text to Win •Mobile Coupons
•Text to Screen •Mobile Donation
•Mobile Alerts •Mobile Business Cards
10. QR Codes
Every business has the ability to use a QR Code in some fashion
QR Codes can send customer to:
•Mobile landing page
•Your social media sites
•Map to your business
•Exclusive coupons, discounts, or
•Customer feedback form or
11. Is your business
•Can your consumers connect with you anytime anywhere?
•By 2013, more people will access the internet via a mobile
device than through a PC (Forrester Research)
•Today 1 in 7 Google searches originate from a mobile
oGoogle estimates 1 in 4 searches will
originate from a mobile device in 2012
•43% of Americans own a smart phone
o(82.5 million users)
12. Currently Less than 10% of
web sites are mobile friendly
If you have a Web site, you’re already in the mobile world — and the chances
are you’re making a terrible impression on your audience.
Traditional web sites have WAY TOO MUCH content!
Smart Phones have different browsers and screen sizes
Mobile users need quick answers and bite-sized content in easy-to-digest formats (e.g. video/audio vs.
13. First Develop a Mobile Strategy
•What do your customers or potential customers need
from you when mobile?
•B2B Mobile differs from B2C Mobile because it is
driven by efficiency rather than entertainment
•You must strive to make their work related activities
BETTER, FASTER & EASIER.
14. Decision time
Once you have created a plan to take your web site mobile, you must decide:
To create a simple mobile version of your site in HTML
Get more advanced and create a mobile web app using advanced
languages like HTML5 or JQuery
15. Either way, you MUST include browser detection and
redirect as part of your mobile web strategy.
That means that when a user visits your MAIN WEB SITE with a mobile
device, they will automatically be redirected to a mobile friendly web
17. Case Study
With this mobile app consumers can:
•view the current status of their savings goals and friends' goals
•track transaction history
•make additional transfers of money from their mobile phones
The mobile site is optimized to take advantage of the
iPhone's look and feel.
•SmartyPig enlisted pinch/zoom to optimize their site for other mobile devices, such as
Android-based handsets from HTC, the Palm Pre and RIM's BlackBerry.
18. Case Study
•Tech-savvy individuals 18-35 years old
Smartypig relies heavily on
relationships with existing media like:
19. Case Study
What do people do on SmartyPig?
They save up for things that are important to them and help their
friends do the same. The app helps you succeed in that goal by
letting you accomplish tasks to get you there, such as checking your
balance, adding funds, and viewing transactions
20. Case Study
Starbucks has created a new mobile app to make paying for
your purchase quicker and easier than ever
Just scan you preloaded mobile “rewards card” to pay
There is no more cash exchange involved
21. Case Study
With the App:
•Reload your Starbucks Card
•Track your Stars in the My Starbucks Rewards
•Scan your barcode at the register to pay
•Store locator points you to the closest store
•Explore the unique characteristics of each whole
•Find nutrition information and build your own
22. Case Study
The app sparks social media because it allows you to
update your location or favorite drink to Twitter and
This spreads the word about the app through social
media and causes more people to download it