SlideShare a Scribd company logo
1 of 21
EMAIL MARKETING
10 DO’S of Email
Marketing
What is Email Marketing?
Permission based marketing
It’s not SPAM. People that are on your mailing list,
want to be there because you have something of
value to offer to them & they trust you.
The 10 DO’s!
As an email marketer there are many things that can
influence the direction of your marketing.
Here are my top 10.
1) Start a List
Direct as many people as possible to your optin form,
from as many places as you can think of. The better the
directions, the faster your list grows.
In your email footer, in a guest blog post, your own blog
social media posts etc.
2) Do your homework
Understand who your audience is, tune into their needs,
learn from their habits & try to identify needs that you
can fulfil.
Put one hand on their heart, the other in their wallets.
3) Setup auto responders
A series of emails that are pre written & scheduled. This
will increase awareness, deliver value, increase
knowledge & help you build relationships on auto-pilot.
Above all, it frees up your time to do what you do best.
4) Think relationship
Career, working hours, shopping routines, leisure habits,
family time, likes & dislikes etc., noting such behaviors
will help build long term profitable relationships.
Analytics from companies like Hubspot are available, to
showcase stats from thousands of campaigns to reflect
the best days & times to send.
5) Combine your strategies
Leverage the technology & effectiveness of multiple
platforms all at once.
Connect your email marketing tools to Facebook &
Twitter, Squeeze Pages, Apps (Raffle Copter etc.)
6) Build on value
Marketing is being able to learn, understand & deliver
on the needs of a customer. This makes the
“transaction” fluid & natural.
Offer your best advice first.
7) Start a dialogue
Ask questions or make a bold statement that will
provoke a reaction. Tell a story, share a value – try to be
transparent as possible.
Share your personality, your story
8) Consistent branding
A readers computer screen is your canvas to WOW your
audience. Don’t let a simple quirk in design & layout
become a distraction
Consistency builds trust.
9) Pitch a product
The core purpose of any marketing is to generate a
revenue. Make sure you’re not shy about presenting an
offer – even if its small! This will condition your readers
to have a buying mindset.
If the value or the need is high enough – they will buy.
10) Segment your list(s)
A blanket approach to email marketing will kill all
attempts at building a relationship. Separate your list
into very specific niches or habits.
The more specific you are the higher your engagement.
11) Stick to your guns
If you have a certain vision or direction for your blog, or
your business stick to it. Attract the people that have
similar interests & passions as you.
Don’t suffer from the 1% rule.
12) Don’t be afraid
Email marketing is a communication tool that empowers
you as a blogger. Learn more about your readers,
directly be involved in their lives. Help them make
ethically sound decisions & make a good living doing it.
Last but not least…
Sign up for my email marketing boot camp. One day
hands on workshop that will I walk you through the
whole process. Setting up lists, segments & groups.
Building consistent value. Setting up sales funnels.
Identifying trends & niche markets. Creating a virtual
sales team.
Email Marketing Workshop
1) Basics of List Building
2) Tools & Options
3) The OPT-IN Process
4) Your First Campaign
5) Setting up Auto Responders
6) Identifying Opportunities
7) Monetizing Your List
8) Follow-Ups & Referrals
9) Social & Blog Integration
10) Analytics & Post Planning
Email Marketing Workshop
1) Basics of List Building
2) Tools & Options
3) The OPT-IN Process
4) Your First Campaign
5) Setting up Auto Responders
6) Identifying Opportunities
7) Monetizing Your List
8) Follow-Ups & Referrals
9) Social & Blog Integration
10) Analytics & Post Planning
$976 Hour Work Shop
& a chance to WIN a
Lenovo A1000L 7" 16GB Android
4.1 Tablet!!
BrandFra.me
Nadeem Ahmad
Digital Strategist
nadeem@brandfra.me
(MOB) 604-518-7962
https://www.facebook.com/brandframeconsulting
https://twitter.com/brand_frame
http://ca.linkedin.com/in/brandframe

More Related Content

What's hot

How did affiliate marketing start
How did affiliate marketing startHow did affiliate marketing start
How did affiliate marketing startjessbrown1496
 
Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
 
Principles Of Effective Email Marketing
Principles Of Effective Email MarketingPrinciples Of Effective Email Marketing
Principles Of Effective Email MarketingEric Salerno
 
Email marketing presentation antoine dupont
Email marketing presentation   antoine dupontEmail marketing presentation   antoine dupont
Email marketing presentation antoine dupontAntoine Dupont
 
Email Marketing with GreenRope
Email Marketing with GreenRopeEmail Marketing with GreenRope
Email Marketing with GreenRopeGreenRope
 
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or LessPouyan Salehi
 
Presentation 60 ways-to-grow-your-list aug sept 2014
Presentation 60 ways-to-grow-your-list aug sept 2014Presentation 60 ways-to-grow-your-list aug sept 2014
Presentation 60 ways-to-grow-your-list aug sept 2014Stellar Media Marketing
 
Email Marketing Best Practices
Email Marketing Best PracticesEmail Marketing Best Practices
Email Marketing Best PracticesMoving Targets
 
Your Holiday Email Pre-Send Checklist
Your Holiday Email Pre-Send ChecklistYour Holiday Email Pre-Send Checklist
Your Holiday Email Pre-Send ChecklistSendGrid
 
What is an Email Marketing Strategy
What is an Email Marketing Strategy What is an Email Marketing Strategy
What is an Email Marketing Strategy BethWalker26
 
Content and Email Marketing: Startup Institute Boston Fall 2015
Content and Email Marketing: Startup Institute Boston Fall 2015Content and Email Marketing: Startup Institute Boston Fall 2015
Content and Email Marketing: Startup Institute Boston Fall 2015Lena Prickett
 
Email marketing 2018-2021
Email marketing 2018-2021Email marketing 2018-2021
Email marketing 2018-2021joydansam
 
Framework: Email Marketing Planner
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing PlannerMailigen
 
Social Media Marketing: Turning "Likes" into Dollars
Social Media Marketing: Turning "Likes" into DollarsSocial Media Marketing: Turning "Likes" into Dollars
Social Media Marketing: Turning "Likes" into DollarsManta
 
Email Marketing - Fundamentals to improve your Inbound Marketing Strategy
Email Marketing - Fundamentals to improve your Inbound Marketing StrategyEmail Marketing - Fundamentals to improve your Inbound Marketing Strategy
Email Marketing - Fundamentals to improve your Inbound Marketing StrategyAyush Gupta
 
Email Marketing 101: University of Utah Business School
Email Marketing 101: University of Utah Business SchoolEmail Marketing 101: University of Utah Business School
Email Marketing 101: University of Utah Business SchoolDJ Waldow
 
5 tips to manage email marketing campaign efficiently
5 tips to manage email marketing campaign efficiently5 tips to manage email marketing campaign efficiently
5 tips to manage email marketing campaign efficientlySherin Thomas
 

What's hot (19)

How did affiliate marketing start
How did affiliate marketing startHow did affiliate marketing start
How did affiliate marketing start
 
Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Email marketing 101, How to run email marketing campaigns, Email marketing fu...
Email marketing 101, How to run email marketing campaigns, Email marketing fu...
 
Principles Of Effective Email Marketing
Principles Of Effective Email MarketingPrinciples Of Effective Email Marketing
Principles Of Effective Email Marketing
 
Email marketing presentation antoine dupont
Email marketing presentation   antoine dupontEmail marketing presentation   antoine dupont
Email marketing presentation antoine dupont
 
Email Marketing with GreenRope
Email Marketing with GreenRopeEmail Marketing with GreenRope
Email Marketing with GreenRope
 
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less
6 Steps to Writing the Perfect Cold Sales Email in 5 Minutes or Less
 
Presentation 60 ways-to-grow-your-list aug sept 2014
Presentation 60 ways-to-grow-your-list aug sept 2014Presentation 60 ways-to-grow-your-list aug sept 2014
Presentation 60 ways-to-grow-your-list aug sept 2014
 
Email Marketing Best Practices
Email Marketing Best PracticesEmail Marketing Best Practices
Email Marketing Best Practices
 
Your Holiday Email Pre-Send Checklist
Your Holiday Email Pre-Send ChecklistYour Holiday Email Pre-Send Checklist
Your Holiday Email Pre-Send Checklist
 
What is an Email Marketing Strategy
What is an Email Marketing Strategy What is an Email Marketing Strategy
What is an Email Marketing Strategy
 
Content and Email Marketing: Startup Institute Boston Fall 2015
Content and Email Marketing: Startup Institute Boston Fall 2015Content and Email Marketing: Startup Institute Boston Fall 2015
Content and Email Marketing: Startup Institute Boston Fall 2015
 
Email marketing 2018-2021
Email marketing 2018-2021Email marketing 2018-2021
Email marketing 2018-2021
 
Framework: Email Marketing Planner
Framework: Email Marketing PlannerFramework: Email Marketing Planner
Framework: Email Marketing Planner
 
Email Marketing 101
Email Marketing 101Email Marketing 101
Email Marketing 101
 
Social Media Marketing: Turning "Likes" into Dollars
Social Media Marketing: Turning "Likes" into DollarsSocial Media Marketing: Turning "Likes" into Dollars
Social Media Marketing: Turning "Likes" into Dollars
 
Email Marketing - Fundamentals to improve your Inbound Marketing Strategy
Email Marketing - Fundamentals to improve your Inbound Marketing StrategyEmail Marketing - Fundamentals to improve your Inbound Marketing Strategy
Email Marketing - Fundamentals to improve your Inbound Marketing Strategy
 
Beyond Facebook Marketing
Beyond Facebook MarketingBeyond Facebook Marketing
Beyond Facebook Marketing
 
Email Marketing 101: University of Utah Business School
Email Marketing 101: University of Utah Business SchoolEmail Marketing 101: University of Utah Business School
Email Marketing 101: University of Utah Business School
 
5 tips to manage email marketing campaign efficiently
5 tips to manage email marketing campaign efficiently5 tips to manage email marketing campaign efficiently
5 tips to manage email marketing campaign efficiently
 

Similar to 10 Do's of Email Marketing

Fresh Dirt Marketing Email Marketing "DIG" 8/13/09
Fresh Dirt Marketing Email Marketing "DIG" 8/13/09Fresh Dirt Marketing Email Marketing "DIG" 8/13/09
Fresh Dirt Marketing Email Marketing "DIG" 8/13/09Fresh Dirt Marketing
 
Top 9 tips for email marketing
Top 9 tips for email marketingTop 9 tips for email marketing
Top 9 tips for email marketing-
 
SME Guide to Email and Social Media Marketing
SME Guide to Email and Social Media MarketingSME Guide to Email and Social Media Marketing
SME Guide to Email and Social Media Marketinginspiresmeuk
 
10 Step Email Marketing Cheat Sheet
10 Step Email Marketing Cheat Sheet10 Step Email Marketing Cheat Sheet
10 Step Email Marketing Cheat SheetChris Hexton
 
Email Marketing Profit kit
Email Marketing Profit kit Email Marketing Profit kit
Email Marketing Profit kit altaf hussain
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing StrategiesFelena Hanson
 
How to get more sales by effective email marketing tips?
How to get more sales by effective email marketing tips?How to get more sales by effective email marketing tips?
How to get more sales by effective email marketing tips?linlinkyal
 
11 Email Marketing Benefits Every Company Should Know.pdf
11 Email Marketing Benefits Every Company Should Know.pdf11 Email Marketing Benefits Every Company Should Know.pdf
11 Email Marketing Benefits Every Company Should Know.pdfAdsy
 
Girls in Tech Presentation- May 20, 2015
Girls in Tech Presentation- May 20, 2015Girls in Tech Presentation- May 20, 2015
Girls in Tech Presentation- May 20, 2015Heardable, Inc.
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16Erin Cell
 
Tips and Hacks to Increase Email Engagement
Tips and Hacks to Increase Email EngagementTips and Hacks to Increase Email Engagement
Tips and Hacks to Increase Email EngagementNewoldstamp
 
Email marketing a to z
Email marketing a to zEmail marketing a to z
Email marketing a to zwebs20112
 
Creating an Effective & Engaging Email Marketing Program
Creating an Effective & Engaging Email Marketing ProgramCreating an Effective & Engaging Email Marketing Program
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
 
The 10 most frequently asked marketing question
The 10 most frequently asked marketing questionThe 10 most frequently asked marketing question
The 10 most frequently asked marketing questionSheejo George
 
How to drive customers to your website - Richmond Creatives
How to drive customers to your website - Richmond Creatives How to drive customers to your website - Richmond Creatives
How to drive customers to your website - Richmond Creatives TheoRuby
 
The Definitive Guide to Opt-in Email Marketing
The Definitive Guide to Opt-in Email MarketingThe Definitive Guide to Opt-in Email Marketing
The Definitive Guide to Opt-in Email MarketingLeilani Price
 
Power Point Using Social Media In Your Business
Power Point  Using Social Media In Your BusinessPower Point  Using Social Media In Your Business
Power Point Using Social Media In Your BusinessFred Burkhardt
 
10 things you can do today to improve your email marketing
10 things you can do today to improve your email marketing 10 things you can do today to improve your email marketing
10 things you can do today to improve your email marketing Pure360
 
Brooklyn Center for Media Education: Basic Marketing Techniques 2012
Brooklyn Center for Media Education: Basic Marketing Techniques 2012Brooklyn Center for Media Education: Basic Marketing Techniques 2012
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
 

Similar to 10 Do's of Email Marketing (20)

Fresh Dirt Marketing Email Marketing "DIG" 8/13/09
Fresh Dirt Marketing Email Marketing "DIG" 8/13/09Fresh Dirt Marketing Email Marketing "DIG" 8/13/09
Fresh Dirt Marketing Email Marketing "DIG" 8/13/09
 
Top 9 tips for email marketing
Top 9 tips for email marketingTop 9 tips for email marketing
Top 9 tips for email marketing
 
SME Guide to Email and Social Media Marketing
SME Guide to Email and Social Media MarketingSME Guide to Email and Social Media Marketing
SME Guide to Email and Social Media Marketing
 
10 Step Email Marketing Cheat Sheet
10 Step Email Marketing Cheat Sheet10 Step Email Marketing Cheat Sheet
10 Step Email Marketing Cheat Sheet
 
Email Marketing Profit kit
Email Marketing Profit kit Email Marketing Profit kit
Email Marketing Profit kit
 
Low Cost Marketing Strategies
Low Cost Marketing StrategiesLow Cost Marketing Strategies
Low Cost Marketing Strategies
 
How to get more sales by effective email marketing tips?
How to get more sales by effective email marketing tips?How to get more sales by effective email marketing tips?
How to get more sales by effective email marketing tips?
 
11 Email Marketing Benefits Every Company Should Know.pdf
11 Email Marketing Benefits Every Company Should Know.pdf11 Email Marketing Benefits Every Company Should Know.pdf
11 Email Marketing Benefits Every Company Should Know.pdf
 
Girls in Tech Presentation- May 20, 2015
Girls in Tech Presentation- May 20, 2015Girls in Tech Presentation- May 20, 2015
Girls in Tech Presentation- May 20, 2015
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16
 
Tips and Hacks to Increase Email Engagement
Tips and Hacks to Increase Email EngagementTips and Hacks to Increase Email Engagement
Tips and Hacks to Increase Email Engagement
 
Email marketing a to z
Email marketing a to zEmail marketing a to z
Email marketing a to z
 
Creating an Effective & Engaging Email Marketing Program
Creating an Effective & Engaging Email Marketing ProgramCreating an Effective & Engaging Email Marketing Program
Creating an Effective & Engaging Email Marketing Program
 
The 10 most frequently asked marketing question
The 10 most frequently asked marketing questionThe 10 most frequently asked marketing question
The 10 most frequently asked marketing question
 
How to drive customers to your website - Richmond Creatives
How to drive customers to your website - Richmond Creatives How to drive customers to your website - Richmond Creatives
How to drive customers to your website - Richmond Creatives
 
The Definitive Guide to Opt-in Email Marketing
The Definitive Guide to Opt-in Email MarketingThe Definitive Guide to Opt-in Email Marketing
The Definitive Guide to Opt-in Email Marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Power Point Using Social Media In Your Business
Power Point  Using Social Media In Your BusinessPower Point  Using Social Media In Your Business
Power Point Using Social Media In Your Business
 
10 things you can do today to improve your email marketing
10 things you can do today to improve your email marketing 10 things you can do today to improve your email marketing
10 things you can do today to improve your email marketing
 
Brooklyn Center for Media Education: Basic Marketing Techniques 2012
Brooklyn Center for Media Education: Basic Marketing Techniques 2012Brooklyn Center for Media Education: Basic Marketing Techniques 2012
Brooklyn Center for Media Education: Basic Marketing Techniques 2012
 

Recently uploaded

Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 

Recently uploaded (20)

Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 

10 Do's of Email Marketing

  • 1. EMAIL MARKETING 10 DO’S of Email Marketing
  • 2. What is Email Marketing?
  • 3. Permission based marketing It’s not SPAM. People that are on your mailing list, want to be there because you have something of value to offer to them & they trust you.
  • 4.
  • 5. The 10 DO’s! As an email marketer there are many things that can influence the direction of your marketing. Here are my top 10.
  • 6. 1) Start a List Direct as many people as possible to your optin form, from as many places as you can think of. The better the directions, the faster your list grows. In your email footer, in a guest blog post, your own blog social media posts etc.
  • 7. 2) Do your homework Understand who your audience is, tune into their needs, learn from their habits & try to identify needs that you can fulfil. Put one hand on their heart, the other in their wallets.
  • 8. 3) Setup auto responders A series of emails that are pre written & scheduled. This will increase awareness, deliver value, increase knowledge & help you build relationships on auto-pilot. Above all, it frees up your time to do what you do best.
  • 9. 4) Think relationship Career, working hours, shopping routines, leisure habits, family time, likes & dislikes etc., noting such behaviors will help build long term profitable relationships. Analytics from companies like Hubspot are available, to showcase stats from thousands of campaigns to reflect the best days & times to send.
  • 10. 5) Combine your strategies Leverage the technology & effectiveness of multiple platforms all at once. Connect your email marketing tools to Facebook & Twitter, Squeeze Pages, Apps (Raffle Copter etc.)
  • 11. 6) Build on value Marketing is being able to learn, understand & deliver on the needs of a customer. This makes the “transaction” fluid & natural. Offer your best advice first.
  • 12. 7) Start a dialogue Ask questions or make a bold statement that will provoke a reaction. Tell a story, share a value – try to be transparent as possible. Share your personality, your story
  • 13. 8) Consistent branding A readers computer screen is your canvas to WOW your audience. Don’t let a simple quirk in design & layout become a distraction Consistency builds trust.
  • 14. 9) Pitch a product The core purpose of any marketing is to generate a revenue. Make sure you’re not shy about presenting an offer – even if its small! This will condition your readers to have a buying mindset. If the value or the need is high enough – they will buy.
  • 15. 10) Segment your list(s) A blanket approach to email marketing will kill all attempts at building a relationship. Separate your list into very specific niches or habits. The more specific you are the higher your engagement.
  • 16. 11) Stick to your guns If you have a certain vision or direction for your blog, or your business stick to it. Attract the people that have similar interests & passions as you. Don’t suffer from the 1% rule.
  • 17. 12) Don’t be afraid Email marketing is a communication tool that empowers you as a blogger. Learn more about your readers, directly be involved in their lives. Help them make ethically sound decisions & make a good living doing it.
  • 18. Last but not least… Sign up for my email marketing boot camp. One day hands on workshop that will I walk you through the whole process. Setting up lists, segments & groups. Building consistent value. Setting up sales funnels. Identifying trends & niche markets. Creating a virtual sales team.
  • 19. Email Marketing Workshop 1) Basics of List Building 2) Tools & Options 3) The OPT-IN Process 4) Your First Campaign 5) Setting up Auto Responders 6) Identifying Opportunities 7) Monetizing Your List 8) Follow-Ups & Referrals 9) Social & Blog Integration 10) Analytics & Post Planning
  • 20. Email Marketing Workshop 1) Basics of List Building 2) Tools & Options 3) The OPT-IN Process 4) Your First Campaign 5) Setting up Auto Responders 6) Identifying Opportunities 7) Monetizing Your List 8) Follow-Ups & Referrals 9) Social & Blog Integration 10) Analytics & Post Planning $976 Hour Work Shop & a chance to WIN a Lenovo A1000L 7" 16GB Android 4.1 Tablet!!
  • 21. BrandFra.me Nadeem Ahmad Digital Strategist nadeem@brandfra.me (MOB) 604-518-7962 https://www.facebook.com/brandframeconsulting https://twitter.com/brand_frame http://ca.linkedin.com/in/brandframe