3. Permission based marketing
It’s not SPAM. People that are on your mailing list,
want to be there because you have something of
value to offer to them & they trust you.
4.
5. The 10 DO’s!
As an email marketer there are many things that can
influence the direction of your marketing.
Here are my top 10.
6. 1) Start a List
Direct as many people as possible to your optin form,
from as many places as you can think of. The better the
directions, the faster your list grows.
In your email footer, in a guest blog post, your own blog
social media posts etc.
7. 2) Do your homework
Understand who your audience is, tune into their needs,
learn from their habits & try to identify needs that you
can fulfil.
Put one hand on their heart, the other in their wallets.
8. 3) Setup auto responders
A series of emails that are pre written & scheduled. This
will increase awareness, deliver value, increase
knowledge & help you build relationships on auto-pilot.
Above all, it frees up your time to do what you do best.
9. 4) Think relationship
Career, working hours, shopping routines, leisure habits,
family time, likes & dislikes etc., noting such behaviors
will help build long term profitable relationships.
Analytics from companies like Hubspot are available, to
showcase stats from thousands of campaigns to reflect
the best days & times to send.
10. 5) Combine your strategies
Leverage the technology & effectiveness of multiple
platforms all at once.
Connect your email marketing tools to Facebook &
Twitter, Squeeze Pages, Apps (Raffle Copter etc.)
11. 6) Build on value
Marketing is being able to learn, understand & deliver
on the needs of a customer. This makes the
“transaction” fluid & natural.
Offer your best advice first.
12. 7) Start a dialogue
Ask questions or make a bold statement that will
provoke a reaction. Tell a story, share a value – try to be
transparent as possible.
Share your personality, your story
13. 8) Consistent branding
A readers computer screen is your canvas to WOW your
audience. Don’t let a simple quirk in design & layout
become a distraction
Consistency builds trust.
14. 9) Pitch a product
The core purpose of any marketing is to generate a
revenue. Make sure you’re not shy about presenting an
offer – even if its small! This will condition your readers
to have a buying mindset.
If the value or the need is high enough – they will buy.
15. 10) Segment your list(s)
A blanket approach to email marketing will kill all
attempts at building a relationship. Separate your list
into very specific niches or habits.
The more specific you are the higher your engagement.
16. 11) Stick to your guns
If you have a certain vision or direction for your blog, or
your business stick to it. Attract the people that have
similar interests & passions as you.
Don’t suffer from the 1% rule.
17. 12) Don’t be afraid
Email marketing is a communication tool that empowers
you as a blogger. Learn more about your readers,
directly be involved in their lives. Help them make
ethically sound decisions & make a good living doing it.
18. Last but not least…
Sign up for my email marketing boot camp. One day
hands on workshop that will I walk you through the
whole process. Setting up lists, segments & groups.
Building consistent value. Setting up sales funnels.
Identifying trends & niche markets. Creating a virtual
sales team.
19. Email Marketing Workshop
1) Basics of List Building
2) Tools & Options
3) The OPT-IN Process
4) Your First Campaign
5) Setting up Auto Responders
6) Identifying Opportunities
7) Monetizing Your List
8) Follow-Ups & Referrals
9) Social & Blog Integration
10) Analytics & Post Planning
20. Email Marketing Workshop
1) Basics of List Building
2) Tools & Options
3) The OPT-IN Process
4) Your First Campaign
5) Setting up Auto Responders
6) Identifying Opportunities
7) Monetizing Your List
8) Follow-Ups & Referrals
9) Social & Blog Integration
10) Analytics & Post Planning
$976 Hour Work Shop
& a chance to WIN a
Lenovo A1000L 7" 16GB Android
4.1 Tablet!!