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Advanced Conversions:  Testing, Techniques and Localization Bill Yucatonis Vice President of Marketing Everest Gaming
[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
We need each other – but things have changed. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009 MARKETERS AFFILIATES
UNDERSTANDING CONVERSIONS WHAT ARE THESE LINES IN MY WEB LOGS? ,[object Object],June 6, 2009
[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],No’s No-Maybe’s Maybe’s Yes – Maybe’s Current conversion rate Maximum conversion rate Focus Area June 6, 2009
Persuasive Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],Campaigns that can be controlled Main Offer Navigation Homepage [front door] Custom Page [deep link] Enters your Site Warm Transfer Unknown traffic that can’t be directed Their Offer Conversion Be a traffic  cop! Serve the most relevant as you can assume.  This is where you test for certainty.  Push your account manager to continue the custom momentum 1 2 3 June 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],Karl Schmidt Karl is in his early twenties and attends University.  Karl cares about fashion, being “cool” and escaping every once in a while in his music or games.  He’s an avid poker player. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
Create a total impression  of personality (locally). eCRM Every email and in-game communication Events Those that are supported and those that are created Media Where we engage consumers and how Activation WSOP Final table activation Home Assets Web sites, in-game and all owned-channels Creative Creative executions at all touch-points Team Everest Ambassadors being embodiment of brand It’s not about how much you spend …
TESTING AND ANALYSIS LET THE TESTING BEGIN – WAIT; HOW? ,[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],[object Object],June 6, 2009
[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009
[object Object],[object Object],[object Object],[object Object],[object Object],June 6, 2009 Bill Yucatonis Vice President of Marketing Itsik Akiva Business Development Manager Dorrit Borensztajn Regional Director

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Advanced Conversions - Bill Yucatonis - Affilicon Fall 2008

  • 1. Advanced Conversions: Testing, Techniques and Localization Bill Yucatonis Vice President of Marketing Everest Gaming
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  • 13. Create a total impression of personality (locally). eCRM Every email and in-game communication Events Those that are supported and those that are created Media Where we engage consumers and how Activation WSOP Final table activation Home Assets Web sites, in-game and all owned-channels Creative Creative executions at all touch-points Team Everest Ambassadors being embodiment of brand It’s not about how much you spend …
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Editor's Notes

  1. This presentation is for those affiliates that want to compete in a more advance way. Listing is easy, and if it works it’s “free money” with little effort. But to really become an advanced affiliate you need to compete like a marketer and know and understand you traffic in a more advanced way