Learn what it takes to be a successful affiliate. Vinny will share his experiences of his life as an affiliate and the pros and cons to working in the industry. He’ll talk about how he grew his previous company, Clicks2Customers, into a search affiliate powerhouse and and why he chose to leave the affiliate world to found his current company.

1. An Affiliate’s Life Vinny Lingham Affiliate Dag May 19, 2009 Twitter: @yolaweb

3. Life as an affiliate Confidential & Private document. This remains the intellectual property of Yola Inc.

5. Benefits of being an affiliate Confidential & Private document. This remains the intellectual property of Yola Inc.

10. How the PPC ecosystem operates in different economies Information Commerce Entertainment Natural Listings Confidential & Private document. This remains the intellectual property of Yola Inc. Good Times Bad Times CPC Price Impact in Current Economy I C E I C E A L A L People tend to spend less time searching People tend to spend more time bargain hunting

11. Customer Lifetime Value 20% 80% Affiliate businesses can’t be too big because the revenues are only short term. 0 5 24 12 Months Party Affiliates and Merchants share this portion Merchants Typical Company Size 5 100 Ex. Share of money to the Affiliate $50 $200 Duration 1-5 months 6-24 months

16. Do what makes you happy Confidential & Private document. This remains the intellectual property of Yola Inc.

17. Thank You Contact Info: Vinny Lingham Email: vinny@yola.com Blog: vinnylingham.com Confidential & Private document. This remains the intellectual property of Yola Inc.