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OUR PROMISE Provide the marketplace with imported wines and spirits that represent quality and value in partnership with our brand owners,distributors and key customers. 	We are dedicated to Authentic Wine Excellence     Remarkable Marketing     Partnerships – We Are Easy to Do Business With
CORE VALUES PERSONAL TOUCH 	As a company, our people personally reach out to all 	our customers, partners & wineries for a personal 	point of contact to ensure the highest level of 	customer satisfaction. FLEXIBILITY 	No one at Palm Bay is afraid to roll up their sleeves 	and take on whatever task or responsibility needed 	to get the job done. WORK ETHIC 	Ownership,  Senior Management and all divisions of 	our company, PBI’s work ethic stands alone.  Our 	industry and company is a lifestyle. ENTREPRENEURIAL SPIRIT 	Palm Bay was started 33 years ago by David Taub and                   is currently owned and run by David & his son 	Marc Taub.  Their vision of entrepreneurism is 	embraced by every member of the Palm Bay Team.
Company Overview Palm Bay International is a third generation, family owned dynamic,fast-growing, importer, firmly established in the wine and spirits industry since 1978. ,[object Object]
Palm Bay markets the Cavit Collection:
America’s #1 Pinot Grigio and #1 Italian brand
America’s #1 imported Pinot Noir
Santa Rita
America’s fastest growing Chilean brandPalm Bay International’s national sales distribution network (over 200 Distributors) covers all 50 states in the US, Caribbean and Mexico. Nielsen 52 wks ending 1-13-11 Food Drug Liquor
Corporate Accounts Division
2010 Corporate Accounts Retail Chain Overview Total C.A. Chain Retail Total Case Volume: 1.4 million + 140,000 ttl cases +11% in ttl volume 28% share of PBI Sales 2010 Highlights Cavit: #1 Pinot Grigio & Italian Brand (+8%)     	Impact Magazine “Blue Chip Brand” (9x) S.Rita: #1 Premium & 750 ml Chilean Brand         	Impact Magazine “Hot Brand” (1st time) Lunetta: #1 Prosecco (in 1st full year) Skinnygirl Launch: 2,700 POD, 25,000 cs (90 days)
Page 12 Chain Retail – “Sweet 16” +10% +11% +3% +7% +10% MD/DC/DE +4% +52% +9% +14% +18% +19% +10% +13% +11% +20% +58%
Chain RetailKey Accounts Assignments Gerard Carey(Northeast/Mid-Atlantic) BJs, Hannaford, Sweetbay, Meijer, Total Wine & More, Costco NE Jeff Spencer(Southeast/MidWest) Kroger, Harris Teeter, Food Lion, Bloom, Costco SE  Greg Kehr(West Coast) Safeway, BevMo, Trader Joe’s, Cost Plus World Mkt, Costco West, Raley’s  Rodney Bentley(Bentonville, Drug) Wal-Mart, Sam’s, Walgreen’s, CVS, Rite Aid Jennifer McKeough(Southwest/Midwest) HEB, Target, SuperValu, Rouse’s, Costco SW, 7-11 Andee Webster(Military/Strategic Accounts) AAFES, NEXCOM, Winestyles, Transportation, Duty Free, Resorts
2010 Corporate Accounts On-Premise Chain Overview Total C.A. On-Premise Total Case Volume: 140,000                                  (does not include Darden concepts) + 15,000 ttl cases +12% in ttl volume 3% share of PBI Sales Over 7,000 “Mandatory”                        BTG Placements New “Core” Partners PF Chang’s, Maggiano’s, Logan’s Roadhouse, Benihana Group, Fleming’s, Kona Grill, Johnny Carino’s, Village Tavern Aperol: Recent signature cocktail mandates at Morton’s, Maggiano’s, Macaroni Grill,  	Roy’s, Sullivan’s, Del Frisco’s, Il Fornaio & RA Sushi equaling over 450 POD
National Accounts On-PremiseKey Accounts Assignments Karen Fleck(East Coast / Midwest) Carrabba’s, Applebee’s, Outback, Bonefish, Morton’s, Ruth’s Chris, Buca di Beppo, Oceanaire, Hyatt, Hilton, Marriott, Starwood Rob Garafalo(West Coast / Southwest) PF Chang’s, California Pizza Kitchen, Maggiano’s, Kona Grill, Landry’s, TGIFriday’s, Fleming’s, Champps, Centerplate, Kimpton, ClubCorp, Omni Dennis Robinson(Transportation) All Major Airlines, Cruiselines & Duty Free retailers
Our Portfolio PBI Corporate Campaign       Communicates the  “Awe of Authenticity” Palm  Bay seeks out wines with a     distinct point of view shaped by  origin, terroir and winemaker.   Our portfolio consists of 78+ brands from 11 different countries.
Italian Portfolio MandraRossa Mondoro Spumante Niro Ognissole Planeta Poliziano Principato Rocca delle Macìe Sella & Mosca Straccali Tenuta Santa Maria Terre da Vino Teruzzi & Puthod Travaglini Verrazzano Zisola Aneri Anselmi Belguardo, Tenuta Bertani Bottega Vinaia CastellodiFonterutoli Cavit Cinzano Sparkling Citra Col d’Orcia Conte Brandolini Enrico Serafino Ferrari Feudi di San Gregorio Lohsa Lunetta
French Portfolio Arrogant Frog  Champagne Gosset  Jean-Luc Colombo  Laboure-Roi  Marquis de la Tour  Mas de la Dame   Petit Bistro  Remy Pannier
German and Austrian Portfolio Mosel S.A. Prum Pfalz Blue Fish Rheingau SchlossReinhartshausen Weinviertel, Austria Pfaffl
Latin Portfolio Spain Bodegas Campillo Condesa de Leganza Faustino Gran Clos Portia Serra da Estrela Portugal J.M. Fonseca – Domini Lancers Periquita Twin Vines
Latin Portfolio Argentina Callia Killka Portillo Salentein Chile Erasmo MontGras & Affiliates Nativa Santa Rita
New World Portfolio New Zealand Grove Mill Israel Recanati
Spirits 901 Tequila Alexander Grappa Aperol BauchantLiqueur Boissiere  Vermouth Bottega Wines & Liqueurs Boulard Calvados Cinzano Vermouth Frapin Cognac Los Amantes Voli Vodka
Esprit du Vin Chateau Greysac Chateau de la Chaize Chateau de Montfort Chateau de L’Oiselinere Chateau Lamargue DomaineAntoninGuyon DomaineBertagna DomaineCoffinet-Duvernay Domaine Colin-Deleger Domaine Michel Briday Domaines Paul Mas Domaine des Saumades Domaine Michel Lynch
Distribution
Marketing  Marketing Team consists of 14 professionals including: ,[object Object]
Sales Promotion
Events
Online Project Manager
Public Relations (three-person in-house team),[object Object]
Extensive press coverage in wine and lifestyle publications, newspapers and culinary magazines
Development of dynamic packaging,  both upgrades and new concepts
Comprehensive website,[object Object]
Events SOBE – Miami, FL 2010
Cavit Named Blue Chip Brand in 2010, 2009, 2008, 2007, 2006, 2005 Chosen among only eight imported and domestic brands! ,[object Object]
500,000 nine-liter cases in volume
$25 million gross profits ,[object Object]
Advertising Current Print Campaign
Print Advertising A full range of print ads advertised throughout the year in leading wine and culinary publications!
Sales Promotion ,[object Object]
On-premise promotional programs tailored to prestige and mid-range accounts and product category
National and regional retail programs including consumer offers, sales incentives, displays and POS to merchandise every part of the account
Management of outside promotional agencies and freelance graphic designers,[object Object]
Category leading, long-term partners
Multi-media coverage via:
Print advertising
Radio advertising tags
In-store promotion and Online
Email blastsJanuary-April 2011 9,000+ Entries 1,000 + recipes submitted 4th annual aired on NBC Weekend Today, Early Morning Show July 28th, 2009 - 8:30 a.m.
September-December ,[object Object]
Drive consumers to dedicated website SantaRitaCares.com to make a donation to CPFS
Palm Bay’s monthly eNewsletter and website
Palm Bay has donated over $250,000 to datePBI’s Mission:Provide one million cell phone minutes to the troops this holiday season

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Who we are full presentation clever imports 3-2011

  • 1.
  • 2. OUR PROMISE Provide the marketplace with imported wines and spirits that represent quality and value in partnership with our brand owners,distributors and key customers. We are dedicated to Authentic Wine Excellence Remarkable Marketing Partnerships – We Are Easy to Do Business With
  • 3. CORE VALUES PERSONAL TOUCH As a company, our people personally reach out to all our customers, partners & wineries for a personal point of contact to ensure the highest level of customer satisfaction. FLEXIBILITY No one at Palm Bay is afraid to roll up their sleeves and take on whatever task or responsibility needed to get the job done. WORK ETHIC Ownership, Senior Management and all divisions of our company, PBI’s work ethic stands alone. Our industry and company is a lifestyle. ENTREPRENEURIAL SPIRIT Palm Bay was started 33 years ago by David Taub and is currently owned and run by David & his son Marc Taub. Their vision of entrepreneurism is embraced by every member of the Palm Bay Team.
  • 4.
  • 5. Palm Bay markets the Cavit Collection:
  • 6. America’s #1 Pinot Grigio and #1 Italian brand
  • 9. America’s fastest growing Chilean brandPalm Bay International’s national sales distribution network (over 200 Distributors) covers all 50 states in the US, Caribbean and Mexico. Nielsen 52 wks ending 1-13-11 Food Drug Liquor
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16. 2010 Corporate Accounts Retail Chain Overview Total C.A. Chain Retail Total Case Volume: 1.4 million + 140,000 ttl cases +11% in ttl volume 28% share of PBI Sales 2010 Highlights Cavit: #1 Pinot Grigio & Italian Brand (+8%) Impact Magazine “Blue Chip Brand” (9x) S.Rita: #1 Premium & 750 ml Chilean Brand Impact Magazine “Hot Brand” (1st time) Lunetta: #1 Prosecco (in 1st full year) Skinnygirl Launch: 2,700 POD, 25,000 cs (90 days)
  • 17. Page 12 Chain Retail – “Sweet 16” +10% +11% +3% +7% +10% MD/DC/DE +4% +52% +9% +14% +18% +19% +10% +13% +11% +20% +58%
  • 18. Chain RetailKey Accounts Assignments Gerard Carey(Northeast/Mid-Atlantic) BJs, Hannaford, Sweetbay, Meijer, Total Wine & More, Costco NE Jeff Spencer(Southeast/MidWest) Kroger, Harris Teeter, Food Lion, Bloom, Costco SE Greg Kehr(West Coast) Safeway, BevMo, Trader Joe’s, Cost Plus World Mkt, Costco West, Raley’s Rodney Bentley(Bentonville, Drug) Wal-Mart, Sam’s, Walgreen’s, CVS, Rite Aid Jennifer McKeough(Southwest/Midwest) HEB, Target, SuperValu, Rouse’s, Costco SW, 7-11 Andee Webster(Military/Strategic Accounts) AAFES, NEXCOM, Winestyles, Transportation, Duty Free, Resorts
  • 19. 2010 Corporate Accounts On-Premise Chain Overview Total C.A. On-Premise Total Case Volume: 140,000 (does not include Darden concepts) + 15,000 ttl cases +12% in ttl volume 3% share of PBI Sales Over 7,000 “Mandatory” BTG Placements New “Core” Partners PF Chang’s, Maggiano’s, Logan’s Roadhouse, Benihana Group, Fleming’s, Kona Grill, Johnny Carino’s, Village Tavern Aperol: Recent signature cocktail mandates at Morton’s, Maggiano’s, Macaroni Grill, Roy’s, Sullivan’s, Del Frisco’s, Il Fornaio & RA Sushi equaling over 450 POD
  • 20. National Accounts On-PremiseKey Accounts Assignments Karen Fleck(East Coast / Midwest) Carrabba’s, Applebee’s, Outback, Bonefish, Morton’s, Ruth’s Chris, Buca di Beppo, Oceanaire, Hyatt, Hilton, Marriott, Starwood Rob Garafalo(West Coast / Southwest) PF Chang’s, California Pizza Kitchen, Maggiano’s, Kona Grill, Landry’s, TGIFriday’s, Fleming’s, Champps, Centerplate, Kimpton, ClubCorp, Omni Dennis Robinson(Transportation) All Major Airlines, Cruiselines & Duty Free retailers
  • 21. Our Portfolio PBI Corporate Campaign Communicates the “Awe of Authenticity” Palm Bay seeks out wines with a distinct point of view shaped by origin, terroir and winemaker. Our portfolio consists of 78+ brands from 11 different countries.
  • 22. Italian Portfolio MandraRossa Mondoro Spumante Niro Ognissole Planeta Poliziano Principato Rocca delle Macìe Sella & Mosca Straccali Tenuta Santa Maria Terre da Vino Teruzzi & Puthod Travaglini Verrazzano Zisola Aneri Anselmi Belguardo, Tenuta Bertani Bottega Vinaia CastellodiFonterutoli Cavit Cinzano Sparkling Citra Col d’Orcia Conte Brandolini Enrico Serafino Ferrari Feudi di San Gregorio Lohsa Lunetta
  • 23. French Portfolio Arrogant Frog Champagne Gosset Jean-Luc Colombo Laboure-Roi Marquis de la Tour Mas de la Dame Petit Bistro Remy Pannier
  • 24. German and Austrian Portfolio Mosel S.A. Prum Pfalz Blue Fish Rheingau SchlossReinhartshausen Weinviertel, Austria Pfaffl
  • 25. Latin Portfolio Spain Bodegas Campillo Condesa de Leganza Faustino Gran Clos Portia Serra da Estrela Portugal J.M. Fonseca – Domini Lancers Periquita Twin Vines
  • 26. Latin Portfolio Argentina Callia Killka Portillo Salentein Chile Erasmo MontGras & Affiliates Nativa Santa Rita
  • 27. New World Portfolio New Zealand Grove Mill Israel Recanati
  • 28. Spirits 901 Tequila Alexander Grappa Aperol BauchantLiqueur Boissiere Vermouth Bottega Wines & Liqueurs Boulard Calvados Cinzano Vermouth Frapin Cognac Los Amantes Voli Vodka
  • 29. Esprit du Vin Chateau Greysac Chateau de la Chaize Chateau de Montfort Chateau de L’Oiselinere Chateau Lamargue DomaineAntoninGuyon DomaineBertagna DomaineCoffinet-Duvernay Domaine Colin-Deleger Domaine Michel Briday Domaines Paul Mas Domaine des Saumades Domaine Michel Lynch
  • 31.
  • 35.
  • 36. Extensive press coverage in wine and lifestyle publications, newspapers and culinary magazines
  • 37. Development of dynamic packaging, both upgrades and new concepts
  • 38.
  • 39. Events SOBE – Miami, FL 2010
  • 40.
  • 42.
  • 44. Print Advertising A full range of print ads advertised throughout the year in leading wine and culinary publications!
  • 45.
  • 46. On-premise promotional programs tailored to prestige and mid-range accounts and product category
  • 47. National and regional retail programs including consumer offers, sales incentives, displays and POS to merchandise every part of the account
  • 48.
  • 54. Email blastsJanuary-April 2011 9,000+ Entries 1,000 + recipes submitted 4th annual aired on NBC Weekend Today, Early Morning Show July 28th, 2009 - 8:30 a.m.
  • 55.
  • 56. Drive consumers to dedicated website SantaRitaCares.com to make a donation to CPFS
  • 57. Palm Bay’s monthly eNewsletter and website
  • 58. Palm Bay has donated over $250,000 to datePBI’s Mission:Provide one million cell phone minutes to the troops this holiday season
  • 59. 2010 HOT Brand Award Winner! M. Shanken CommunicationsImpact and Market Watch
  • 60.
  • 61. Darden Business Overview “We Define Greatness as Sustained Growth Financially and Through Personal Growth”…Clarence Otis, CEO Darden $7b Revenue FY10 +5%/ $7.5b* FY11 $637m Operating Profit FY10 Fortune 400 to Fortune 100 Major New Initiatives: LEED Certification & Environment Protocol Employee Retention “Creating A Place Where Dreams Come True” Mature, More Competitive Casual Dining Market Operational Efficiency Taking Market Share Elevating Innovaton
  • 62. Darden Business Overview FY11 New Restaurants Planned Olive Garden – 30-35 Red Lobster – 3-5 Longhorn – 20-25 Capital Grille – 4 Bahama Breeze – 1 Season’s 52 – 6 TOTAL = 75 Newly Created CMO Position – John Caron Employee Health & Wellness Initiative GM Leadership Development Initiative
  • 63. Olive Garden Overview “Together has Power,” Dave Pickens, President $3.3b revenue FY10 2007: 584 units 2010: 723 units Accelerated REVITALIA Renovation – 2014 1st Overseas restaurants planned – Mexico City & Kuwait Community Engagement Iniative Brands that stand for Kindness & Caring will always matter
  • 65.
  • 66. 2010 HOT BRAND Award Winner
  • 67. #1 Chilean brand OnPremise
  • 68.
  • 69.
  • 70.
  • 71. LUNETTA is the #1 PROSECCO in AMERICA at FDL
  • 72.
  • 73. Produced neckers with Aaron’s guarded recipes
  • 75. High level supporter of MBF, The Mario Batali Foundation
  • 76.
  • 77. Relationships with influential press result in excellent, in-depth reviews/editorial
  • 78. 500+ journalist contacts across a range of media: wine/consumer/lifestyle magazines, newspapers, trade publications, online publications, blogs, radio, tv
  • 79. National press tours bring together winemakers/winery owners with key journalists
  • 80. Active participation in consumer & trade tastings and high profile events
  • 81.
  • 82.
  • 83. Graduate Business School Tasting program
  • 84. Palm Bay International’s National Winemaker Tour
  • 85. Gambero Rosso “Tre Bicchieri” tasting
  • 86.
  • 87.
  • 90. Virus scan all desktops & emails
  • 92.
  • 93. Stored on IBM AIX server
  • 94.
  • 99. Budget control & Forecasting
  • 100.
  • 101.
  • 104. High resolution images: bottles, labels, logos & more
  • 111. Direct access to downloadable point of sale, shelftalker generatorMonthly email newsletter to 15,000+ recipients (have you signed up?)
  • 112.
  • 113. Trade
  • 114.