1.
Stephen Bush
True or False? Thought Leadership Choices

2.
Thought Leadership Choices
“I never learn anything talking. I
only learn things when I ask
questions.” (Lou Holtz)
A true or false approach to learning
can help to dispel common
misconceptions — and the willingness to
question everything is a skill that will
provide lifelong benefits.

3.
“The important thing is not to stop
questioning.” (Albert Einstein)
Thought Leadership Choices
A true-false format can facilitate a
better understanding of challenges and
solutions in any decision.

4.
Thought Leadership Choices
“What makes us human, I think, is
an ability to ask questions, a
consequence of our sophisticated
spoken language.” (Jane Goodall)
Achieving thought leadership can be
difficult to execute. The use of true or
false statements can have a positive
impact in achieving ambitious thought
leadership goals.

5.
Thought Leadership Choices
“Being boss doesn’t mean you have
all the answers, just the brains to
recognize the right one when you
hear it.” (Katherine Plumber)
It is not necessarily helpful for executives
or companies to refer to themselves as
thought leaders — a more appropriate
approach is to act like a thought leader and
publish business content that represents
thought leadership qualities.

6.
Thought Leadership Choices
“My greatest strength as a
consultant is to be ignorant and ask
a few questions.” (Peter Drucker)
A consensus definition of thought
leadership involves answering the
questions of readers, buyers and
consumers on a consistent basis. But this
approach should start with a critical
question — what is the most effective
way for thought leaders to do this?

7.
Thought Leadership Choices
“In all affairs, it's a healthy thing now
and then to hang a question mark on
the things you have long taken for
granted.” (Bertrand Russell)
For a variety of reasons, a
straightforward true-or-false format is
often overlooked when publishing
business content.

8.
Thought Leadership Choices
“Science is a process of
investigating. It's posing questions
and coming up with a method. It's
delving in.” (Sally Ride)
The recurring challenges for thought
leaders include avoiding duplicate content
while providing educational content that
creates a favorable and lasting impression.

9.
White Papers
Case Studies
Extended Articles
True or False Questions (and
Answers with Explanations)
4 STRATEGIES THAT WORK
Thought Leadership Choices
Among the solutions that are currently most effective for
a wide variety of communication scenarios are these options:

10.
Stephen Bush
Effective Thought Leadership Strategies