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Working in the VUCA World 
21 
1 
October 2014 
Working & learning in the VUCA World 21 
connect2communicate 2014 
©
© 
© 
VUCA is just a shortcut 
for... 
2 
October 2014 
Vuca is just a short cut for volatile, uncertain, complex, ambiguo...
V olatile 
U ncertain 
C omplexe 
A 
mbiguous 
and becomes also the 
acronym for the 21st 
workflow. 
3 
October 2014
What‘s the VUCA reality 
for the labor market 21? 
Dependent workers become independent workers 
Knowledge workers are jus...
Volatile capital markets 
create only volatile employment. 
5
Uncertainty 
becomes the 
Future of the World Economy 
„Short term working capital doesn‘t 
create long term employment, b...
with a highly ambiguous paradigm shift in 
working time, working space, and working context. 
7 
October 2014 
COMPLEX MAR...
ambiguous: 
doesn‘t mean multiple choice, but 
8 
October 2014 
©
new facts, such as... 
Workforce Marketing 2.0, Selfmarketing, 
Personal Branding ... and lifelong recycling! 
9 
October ...
Workforce Marketing 2.0 
Selfmarketing 2.0 
new junctions and channels such as… 
Stay tuned for the next session! 
10 
Oct...
11 October 2014 
“Workforce 
Marketing 2.0 in a 
VUCA World” 
English edition December 2014. 
German edition already on un...
Nächste SlideShare
Wird geladen in …5
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Working in a Vuca World 21

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VUCA is the shortcut for volatility, uncertainty, complexity, and ambiguity in the 21st century business world and becomes the meme of the 21st century labor market, where the global knowledge flow generates creativity, innovation, new issues for the upcoming Industrial Revolutions.
Knowledge workers are particularly concerned, because their knowledge is no longer a reliable investment for the future, but a volatile and uncertain added value.
They become HITS: human intelligence task services.

Volatility is turbulence, and the 21st century labor market is unpredictable for everybody. Global companies have already reorganized for resilience adapting their operating system to the new digital issues inside the global workflow.

Volatility creates uncertainty.
The global information flow and the acceleration of change create complexity that may lead to chaos and utter confusion. Everything becomes ambiguous, i.e. Open to more than one interpretation. And the individual worker in the new freelance economy? How does he get a clear vision about the future of his work to counter volatility?
Every company has to face the VUCA economy, and this also means a complete reorganization of their operating system. Short term becomes the priority of investments, supply chains and services.
For the Small Businesses, (more than 90% of all enterprises) the freelance economy proves to be a suitable business solution.
For the individual worker, some facts are quite visible:
Short-term employment becomes the ordinary rule, and dependent workers become independent workers: freelancers in motion.
Volatile capital has one target: Realizing a short term ROI and the best profit margin.
What‘s their favorite business strategy? Short term investment ideas. Mobile, flexible, agile short term units working in a decentralized supply chain and gravitating around a few big global players.
What's the future of employment in short term business units, created to be sold as soon as they are marketable?

Volatility and short-term strategies generate uncertainty, and the short- term investments destroy any long term targets. The global information flow and the acceleration of change create complexity that may lead to chaos and utter confusion.

The VUCA era generates complex economies, and they are never in equilibrium. The five characteristics of complex economies:
Openness: The complex economy is open, dynamic, nonlinear, and far from equilibrium.
Archipelization: In a complex economy, production and supply chains become archipelago, i.e. Agents with limited information. When faced with novel environments, the shift to new heuristics is uncertain. In neoclassical economy, by contrast, agents have perfect information and can costlessly optimize.
Network Effect:  the complex economic agents take part in ambiguous and overlapping networks that we

Veröffentlicht in: Business
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Working in a Vuca World 21

  1. 1. Working in the VUCA World 21 1 October 2014 Working & learning in the VUCA World 21 connect2communicate 2014 ©
  2. 2. © © VUCA is just a shortcut for... 2 October 2014 Vuca is just a short cut for volatile, uncertain, complex, ambiguous. c2c 2014
  3. 3. V olatile U ncertain C omplexe A mbiguous and becomes also the acronym for the 21st workflow. 3 October 2014
  4. 4. What‘s the VUCA reality for the labor market 21? Dependent workers become independent workers Knowledge workers are just HITS.* *: Human Intelligence Task Services Some synonyms for independent workers? Self Entrepreneurs, Subcontractors, Freelancers. Half of You will be freelancers in 2020. 4
  5. 5. Volatile capital markets create only volatile employment. 5
  6. 6. Uncertainty becomes the Future of the World Economy „Short term working capital doesn‘t create long term employment, but short term jobs.“ 6 October 2014
  7. 7. with a highly ambiguous paradigm shift in working time, working space, and working context. 7 October 2014 COMPLEX MARKETS create a complex volatile working environment
  8. 8. ambiguous: doesn‘t mean multiple choice, but 8 October 2014 ©
  9. 9. new facts, such as... Workforce Marketing 2.0, Selfmarketing, Personal Branding ... and lifelong recycling! 9 October 2014 Workforce Marketing 2.0, Selfmarketing, Personal Branding are the new navigators i the VUCA workflow 21. ununi .tv 2014.
  10. 10. Workforce Marketing 2.0 Selfmarketing 2.0 new junctions and channels such as… Stay tuned for the next session! 10 October 2014 need
  11. 11. 11 October 2014 “Workforce Marketing 2.0 in a VUCA World” English edition December 2014. German edition already on ununi.tv. “Arbeit in der VUCA Welt 21” How it works for SME: Sessions on ununi.tv for professionals. On demand only.

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