This session has the objective to better understand the perspective of group travel distribution in the social web ecosystem. How to adapt to this new reality? We will try to better understand this ecosystem by looking at opportunities to drive qualified trafic in search engines and social networks for travel distributors. Effective business models and how to optimize online offer description will also be discussed.
Sizzling Summer Adventures Unforgettable Tours Under the Sun
Developing a Social Strategy for the Group Travel Industry
1. Developing a Social Strategy for the Group Travel Industry Jean-François Renaud, Partner Karine Miron, Internet Strategist - Tourism
2. « We are obsessed about conversions » - Adviso We are a team of almost 30 specialists providing Internet strategy and marketing services We count more than 100 organizations as our clients We are the most Google-certified company in Eastern Canada
18. Emerging Players Google’s Acquisition of ITA Software...so what’s next? Google Shopping: Online Shopping Comparison Engine Don’t be evil? What about Google’s policy on tourism? Bing also has shopping engine
19. Search Ecosystem is Changing Desintermediation (++ competition on Google) TO, travel agencies, Review sites (Affiliates), consolidators : everybody wants to be found by consumer Reintermediation Newcomers are playing new roles : inspiring (Wanderfly), comparing (Kayak), Group Travel Planning (Groople…)
43. Crash Course 101 : Boost your SEO How do yourank for your main keyword ? Make sure Google canbrowseyour site Optimizeyour TITLE tags ! Ask links to yournaturalpartners Describeyouroffer in WORDS