1. How we use
Advanced Web Ranking
Sep 14, 2012
Philip Petrescu
Founder and CEO, Caphyon
@philippetrescu

2. Meet the “Powerpuff” girls
1. Link mgmt. 1. Project M. 1. Rank tracking
2. Social media 2. Research 2. Data 2. Gathering
3. Evaluation 3. Analytics 3. Reporting

3. The Architecture
AWR Client
 Runs scheduled tasks Upload reports
 AWR Cloud administrator automatically
AWR Client
 Views interactive reports
 Generates reports as needed
AWR Client
 Runs manual links verification
 Runs social updates

4. The Workflow
Competitive Research
Targeted KWs and SEs
Competitor websites
Rank tracking Links management Analytics Social Media
 Define custom SEs  Verify links  Track traffic and conversions Monitor social shares
 Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution
Data gathering
Define scheduled
update tasks
Reporting flow
Set alarm filters
Deploy reports
Evaluation

5. Keyword Research - Google Adwords
We can find keyword
suggestions starting
with a seed

6. Keyword Research - SemRush
Analyze what
keywords the
competition is using

7. Keyword Difficulty
Before starting a campaign, check if the competition is too high on that niche.

8. Website Audit
Compare link profiles and social exposure with competitors.

9. The Workflow
Competitive Research
Targeted KWs and SEs
Competitor websites
Rank tracking Links management Analytics Social Media
 Define custom SEs  Verify links  Track traffic and conversions Monitor social shares
 Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution
Data gathering
Define scheduled
update tasks
Reporting flow
Set alarm filters
Deploy reports
Evaluation

10. Ranking Overview
We have chosen Visits and Revenue (+Trend) from over 30 metrics.

11. Universal and Location based searches
Location: London, UK
Universal Search: Yes

12. The Workflow
Competitive Research
Targeted KWs and SEs
Competitor websites
Rank tracking Links management Analytics Social Media
 Define custom SEs  Verify links  Track traffic and conversions Monitor social shares
 Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution
Data gathering
Define scheduled
update tasks
Reporting flow
Set alarm filters
Deploy reports
Evaluation

13. Link profile analysis – by Domain Authority
Here, we compare the strength of our links with the competition.

14. Link profile analysis – by Keyword
What is the distribution of our links for each anchor text by Page Authority?

15. Competitive Link Analysis
We’re comparing here all link metrics with those of our competitors.

16. Verify Backlinks
Here we can quickly identify the sites that no longer link to us.

17. The Workflow
Competitive Research
Targeted KWs and SEs
Competitor websites
Rank tracking Links management Analytics Social Media
 Define custom SEs  Verify links  Track traffic and conversions Monitor social shares
 Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution
Data gathering
Define scheduled
update tasks
Reporting flow
Set alarm filters
Deploy reports
Evaluation

18. Analytics
Here’s where we see which keywords bring us traffic and revenue.

19. Analytics – Traffic by Keyword
For each keyword, we’re checking to see which sources bring more visitors.

20. Compare previous period
Analytics - Ecommerce to see if your optimization
efforts paid off
Here we track the conversions in time (by source).

21. Analytics - Campaigns
And then we check to see which campaigns were successful.

22. The Workflow
Competitive Research
Targeted KWs and SEs
Competitor websites
Rank tracking Links management Analytics Social Media
 Define custom SEs  Verify links  Track traffic and conversions Monitor social shares
 Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution
Data gathering
Define scheduled
update tasks
Reporting flow
Set alarm filters
Deploy reports
Evaluation

23. Social Shares
We also need to identify the articles that are successful on social networks.

24. Twitter
Then, we track the Twitter audience over time to spot trends.

25. Facebook
And the evolution of Facebook fans over time.

26. The Workflow
Competitive Research
Targeted KWs and SEs
Competitor websites
Rank tracking Links management Analytics Social Media
 Define custom SEs  Verify links  Track traffic and conversions Monitor social shares
 Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution
Data gathering
Define scheduled
update tasks
Reporting flow
Set alarm filters
Deploy reports
Evaluation

27. Data Gathering
Scheduled Tasks
Proxy Servers (by location)
For faster updates, we use and recommend proxies from Trusted Proxies.

28. The Workflow
Competitive Research
Targeted KWs and SEs
Competitor websites
Rank tracking Links management Analytics Social Media
 Define custom SEs  Verify links  Track traffic and conversions Monitor social shares
 Manage URLs tracked  Monitor link profiles  Monitor campaigns Track historic evolution
Data gathering
Define scheduled
update tasks
Reporting flow
Set alarm filters
Deploy reports
Evaluation

29. Scheduled Reports
Quick adding of reports to
be generated in existing
scheduled updates
We generate reports on the same scheduled tasks that update each project.

30. AWR Cloud – Sharing SEO Reports Online
And we share the reports online on AWR Cloud…

31. AWR Cloud – Sharing SEO Reports Online
… so every one in our team can see them from anywhere using a browser.

32. Thank you!
@philippetrescu
www.advancedwebranking.com
philip@caphyon.com Advanced
WEB RANKING