In addition to our media buying, ATS Mobile is a full-service production house for video & rich media. Let us help you develop & execute your idea. Don't get left behind as your competitors engage on the mobile platform. Let industry expert Jim Marnie show you the cutting edge of web marketing and how you can start implementing it TODAY.

1. MOBILE VIDEO
THE NEXT LEVEL OF MOBILE MARKETING
presented by
Jim Marnie

2. ATS MOBILE
• Full Service Mobile Agency
• International Marketing Leader since 1989
• Mobile Focus in 2002

3. Uberflip 2013
Social Media examiner 2012

4. Digital video has grown
30% year over year, with a
50% increase since Q1 2011.
188.7 million people in the US watched 46 billion online content videos
in September 2013.
The number of video ad views totaled 22.9 billion.
Comscore 2013
Adobe 2013

5. Mobile video will represent
66% of global mobile data traffic
by 2017, up from 51% last year.
Uberflip 2013

6. Tablet owners spend
63% of their time
watching videos exceeding 10 minutes.
Adobe 2013
Business Insider 2013

7. Mobile video views are up 300% In 2012,
with tablets driving the charge.
25 million smartphone users stream 4 hours of mobile video per month.
75% of smartphone users watch videos on their phones,
26% of whom use video at least once a day.
TechCrunch 2013
Ipsos 2013

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16. Viewers of TV-related media
- who are more likely to complete a
video are best for call-to-action advertising.
Adobe 2013

17. WHY VIDEO?
Videos are received and absorbed by viewers in a
much different way than copy.

18. More immediate emotional
response.
If a picture is worth a thousand words,
how many is a video worth?
People retain 58% more
with both visual and auditory
stimulation.
Forrester Research

19. Personal Connections
Videos portray a brand’s human side.
80% of Internet users recall watching a video ad
on a website they visited in the past 30 days;
46% took some action after viewing the ad.
Visitors who view product videos are
85% more likely to buy
than visitors who do not.
Internet Retailer 2013
OPA 2013

20. Video can provide better
search engine results.
If there are 9 text results in a Google search results and 1 video –
which would YOU click first,
no matter what its position in the results?
Videos are 53 times more likely than text pages to show up
on the first page of search results.
Gigamon

21. 7/19/13

22. Viral reach of video
outpaces other content
by 77%.
Adobe 2013

23. Mobile video will account for $576 million
in ad spending in the U.S. this year –
translating to 13% of the digital ad market.
eMarketer 2013

24. Ads placed at the end of a video have a better click through rate,
while ads placed at the beginning of a video result in significantly more impressions.
More ads are completed if they appear within the video.
Regardless of position, ad completion is higher in videos longer than 2 minutes.
Adobe 2013

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28. The Opportunity
KPCB 2013

29. Mobile Inventory
Mobile Web &
Application
Inventory
13 Billion
18,000
The monthly
impressions
accessible via our
exchange
Number of mobile
applications
available
160 Million
The number of
unique users whom
we can reach every
month

30. Scalable Cross-Platform Reach
Access 13 billion monthly impressions and 160 million monthly uniques across
Mobile Web and Application inventory.
iPad
768 million monthly imps
12 million monthly UV
iPhone
4.85 billion monthly
imps
61 million monthly UV
Android
7.38 billion monthly
imps
87 million monthly UV
Windows Phone
2 million monthly
imps
100k monthly UV

31. Mobile Display Targeting Options

32. Sophisticated Targeting
Type of Mobile Ad Buy — CPM (Cost
Per Thousand); CPC (Cost Per Click)
Publishers — We can target by publisher groupings or
specific publishers
Specific Days and Hours — Reach
your customer when they are most likely
to buy. Generate business on typically
slow days.
Geo-targeting — Geo-targeting is a broad reference to
pinpointing an audience based on their location. This can be
used to target only mobile consumers in a specific state or
territory or it can be as granular as a specific street.
Where to Show Ads — Apps or
Mobile Websites
Geo-fencing — Geo-fencing is the more specific application of
geo-targeting where a virtual barrier is created around a
specifically defined area. This might be a one mile radius from
your place of business, a college campus, or even the food
court at the mall.
Devices — Want tablets only or a
combination of tablets and
smartphones? Want to just buy iPhones
and not Android?
Language
Target — Worldwide coverage available
Carriers — Perhaps your product
works best for prepaid mobile
customers?
Wifi — or not wifi
Banners or Videos
Lat/Long — GPS relies on a mobile device to pick up signals
that allow smartphone users to access information from their
specific area such as movie listings and maps. This is
commonly referred to in the mobile world as “Lat/Long” and
identifies a consumer’s current latitude and longitude based on
GPS.
Wi-Fi ISP — Another targeting method that enables our
advertising networks to estimate a user’s location based on the
usually indoor wireless network that they are connected to.
Cell Tower Triangulation — Cell Tower Triangulation
allows mobile ad networks to identify users that are currently
within the range of a particular cell tower.
Registration Data — Registration Data can be used to target
a mobile phone owner’s residence regardless of where that
consumer may be at the particular time.

34. In-Banner Video
The In-Banner Video unit is a click to play banner which can be served within the
dimensions of any standard iPad unit.

35. Click-To-Full-Screen Video
Users are served a standard banner and upon click of the designated call to action, a full
screen video is launched. Supported on all platforms.

36. Full-Screen-Interstitial Video
The Full-Screen-Interstitial Video unit is displayed during a pause in the user cycle and
can be either user initiated or autoplay. Supported by iPhone and Android platforms.
User launched App
App is Loading
User is served
a full screen video ad
User returns to app

37. Rich Media Units
Interactive Rich Media Ads
Sample Features:
•Coupon
•Photo Upload
•Calendar Reminder
•360 View
•SMS / Email a Friend
•Data Capture
•ACCESS GPS ->
Access GPS

38. Full-Screen-Interstitial Units
The Full-Screen-Interstitial unit can render as standard image or HTML5 interactive ad. We
have worked with each app to make sure that the unit appears during a pause in the user
cycle, ensuring the best user experience. Supported by iPhone and Android platforms.

39. “The change we see is not optional. The
change we see is not fiction. The
change we see will disrupt, destroy,
regrow and redraw business, borders
and barriers. It can’t be ignored. It can’t
be put off. It can’t be buried.”
-Rob Woodbridge on Mobile

40. Thank You For Joining
Us!