Advaiya provides digital marketing, content development, and technology services including influencer marketing, digital analytics, and applications development. They help clients understand their goals, develop effective strategies, and communicate through digital initiatives. Advaiya has expertise in areas like social media, web and mobile development, and uses a client-focused approach to deliver cost-effective and high-quality solutions.

1. Influencer Marketing

2. Enabling digital initiatives via
purposeful inception, management, adoption and consumption
of content, information and apps
Marketing enablementBusiness transformation Software engineering and Product
development
Purpose. Strategy. Implementation. Adoption Envision and Plan. Develop. Stabilize and Support
Content and Digital Marketing Services. Digital Analytics.
Event Marketing. Community building
Our Services
Understand. Develop. Communicate

3. Initiatives to meet your goals
Customer Experiences Business Productivity Marketing Effectiveness Technology-led Innovation
Enterprise Project
Management
Office 365 &
SharePoint
Mobile, devices &
cloud
Applications
development
Technology business
consulting
Web & Digital
Our Competencies
Rich Media
Digital Commerce
Web Presence
Mobile First
and Multichannel
People Analytics
Enterprise Apps
Interactive Intranets
Project and Work
Collaboration
Marketing Strategy and
Execution
Digital and Social Marketing
Content Development
Web Presence
IT Governance and
Enterprise Roadmap
Internet of Things
Software Product
Engineering
Technology Adoption
Projects/Programs/
ManagedServices

4. Why are Influencers important?
• Influencers are professionals, who have a good reputation and aura
to impact or influence other person’s perspective around any specific
domain or technology.
• Influencers have varying scope of influence across various mediums
including:
• Social networks (LinkedIn, Twitter)
• Publications (Books, blogs, media publications)
• Public events, and social forums
• Audience under direct or indirect contact with the influencers can
easily get influenced towards the brand or product promoted by the
influencers, while a negative feedback by the influencer may have an
adverse effect on the brand.

5. Characteristics of effective influencers:
• Consultants
• Analysts
• Association Leaders
• IT and Business Executives
• Media Industry Professionals.
• Academics
Low
Influence
Moderate
Influence
High
Influence
Positive Employees /
Vendor firms
Employees /
Vendor firms
Market
leaders
Neutral Casual new
readers
Casual
professionals
/ consultants
Analysts
Negative Unsatisfied
customers
Competitor
technology/
product
lovers
Competitor
firms
Influencers IdentificationInfluencers mostly include:

6. • Understand product/services offerings, and identify the key segments to target.
• Research for initial list of profiles across analyst reports, articles, forums and various other sources for
identifying domain-specific influencers.
• Develop a research framework for capturing all the relevant information, including relevant attributes for each
of the selected profile.
• Identify appropriate criteria for categorization of the profiles as believers, haters, neutrals etc., and also for
filtering out irrelevant profiles.
• Identify the rating mechanism for raking the profiles based on their attribute values.
• Perform detailed research for the selected profiles to fetch details required for ranking the profiles.
• Analyse and create reports based on the information collected.
Methodology

7. Fig. 1. Ranking of profiles based on defined criteria
Fig 2. Analysis of the top profiles
Sample reports

8. Mapping the profiles on map enables:
• Location based Analysis
• Job Profile based Analysis
• Activity based Analysis
• Sentiment based Analysis
Sample reports - Influencer Mapping

9. The Advaiya difference
Partnerships – Investment in building partnerships with leading
technology firms to enable strategic value for clients via relevant
relationships, knowledge, and expertise
Flexibility – Unique model that allows us to work with clients as a
vendor, valued partner, and a trusted advisor
Cost effective scaling - Competitive pricing along with the proven
ability to provide capacity and scale, and adapt to the needs of our
customers
Purpose led – Understanding our customer’s business purposes and
goals, and providing relevant services to meet those desired outcomes
Extensive experience - Proven track record for relevant solutions
enablement and services IP creation
Technology expertise – Expertise in working on leading edge
technologies and unique learning model to quickly gain context
Design – Intrinsic to our all deliverables with focus on usability and
esthetics, such that our work products appeal to customers
Process maturity – Our mature processes ensures providing visibility
and control, effective and timely execution, and high quality delivered
LOCATIONS
REDMOND (US), UDAIPUR
AND DUBAI
3 PROJECTS
COMPLETED1,200+ADVAIYA
IS FOUNDED2005 YEARS
OF ENTERPRISE IT,
CONSULTING AND
MARKETING EXPERIENCE
10+CLIENTS
45+

10. What our clients say…
“This is the best POC we had ever received…It will be heavily
promoted through different Microsoft channels (internal and
external) and it is expected to be a major deliverable for the SC
team and a showcase for other MS groups.” – Leslie Kitz,
Microsoft
“Advaiya is a top-notch company in terms of creativity, delivery,
and connection to their customers.”
– Dillon Bianchi, President, Uptown Treehouse, Inc.
“I just saw the presentation – it was phenomenal – truly, excellent
work within an extremely short time frame.”
– VMware
“I recommended Advaiya to do this work, as I
have been very pleased with our relationship for
many years”
– Ira Brown, CEO - Project widgets Inc.
“Advaiya is rare in its combination of superb creative
and visual services with deep technical know-how; An
A+ in my book”
– Erick Watson, CPO - Moodwire
More Testimonials
“Advaiya has been a great partner. They provided
excellent design and implementation of two different
websites on a short timeline, delivering what we
needed on time and on budget. They have been very
responsive to all our needs.”
– Howard Zeprun, CAO, Trident Capital

11. Select clientele

12. ADVAIYA SOLUTIONS, INC.
17303 NE 39th Ct.,
Redmond, WA 98052
Phone : +1 (425) 256 3123
Fax : +1 (425) 256 3123
ADVAIYA SOLUTIONS PVT LTD
G14-17, IT Park, MIA Extension
Udaipur, India 313002
Phone : +91 (294) 305 1100
Fax : +91 (294) 305 1300
Contact Us
connect@advaiya.com
www.advaiya.com/blog
www.advaiya.com