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Conversion Success Stories—Reaching the Increasingly Elusive Online Consumer Cheryl Kellond, SVP Advertising Business, ChoiceStream Geoff Atkinson, SVP Marketing, Overstock.com
A New Imperative in Tough Economic Times ,[object Object],[object Object],[object Object],[object Object]
Unlocking the Performance in Online Display  Two Distinct Components are Required ,[object Object],[object Object],[object Object],[object Object]
ChoiceStream RealRelevance ®  Advertising ,[object Object],[object Object],[object Object],ChoiceStream Personalized Ad Personalized Landing Page ,[object Object],[object Object],[object Object],RealRelevance Engine Shopping Data ,[object Object],[object Object],[object Object]
Overstock Customer Success
Overstock Used to Treat Every User the Same Marcia Bought comforter last week Registered for baby items Abandoned cart with coat Fran Recently bought a coat Browses jewelry lately Added shoes to wish list
Personalization Changes Display Ad Experience Marcia Bought comforter last week Registered for baby items Abandoned cart with coat Fran Recently bought a coat Browses jewelry lately Added shoes to wish list
… Giving Shoppers Immediate Occasion    to Purchase Fran Clicks on product in ad  Personalized Landing Page Contains more product recommendations
Improving the Metrics that Matter Most * Source: Actual results based on A/B tests comparing advertiser's best-performing display ads against ChoiceStream ads with personalized product recommendations.  Overstock Cares About ChoiceStream RealRelevance ® Advertising Lift Conversions  per Thousand Impressions Over 3x Revenue  per Thousand Impressions 3x-5x

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Conversation Success Stories

  • 1. Conversion Success Stories—Reaching the Increasingly Elusive Online Consumer Cheryl Kellond, SVP Advertising Business, ChoiceStream Geoff Atkinson, SVP Marketing, Overstock.com
  • 2.
  • 3.
  • 4.
  • 6. Overstock Used to Treat Every User the Same Marcia Bought comforter last week Registered for baby items Abandoned cart with coat Fran Recently bought a coat Browses jewelry lately Added shoes to wish list
  • 7. Personalization Changes Display Ad Experience Marcia Bought comforter last week Registered for baby items Abandoned cart with coat Fran Recently bought a coat Browses jewelry lately Added shoes to wish list
  • 8. … Giving Shoppers Immediate Occasion to Purchase Fran Clicks on product in ad Personalized Landing Page Contains more product recommendations
  • 9. Improving the Metrics that Matter Most * Source: Actual results based on A/B tests comparing advertiser's best-performing display ads against ChoiceStream ads with personalized product recommendations. Overstock Cares About ChoiceStream RealRelevance ® Advertising Lift Conversions per Thousand Impressions Over 3x Revenue per Thousand Impressions 3x-5x