This document summarizes a panel discussion on content marketing strategies for leveraging social media to grow an audience and business. The panelists discussed how adding sharing tools and social features to content can help drive traffic. They also explained how partnering with relevant publishers and using tools like widgets, contests and link exchanges can help find an audience within social communities. Specific strategies from StumbleUpon were provided, such as their Partner Program which enables visitors to discover popular partner content directly on their site.

1. Content Marketing Strategies:
How to Leverage Social Media
to Exponentially Grow Your Audience
and Bottom Line
Panelists:
• Rebecca Weeks Watson
Dir. of Business Development, Real Girls Media
• Katie Sween
Head of Marketing, StumbleUpon
• James Smith
Chief Revenue Officer, HuffingtonPost.com
• Romi Lassally
Founder, TruuConfessions.com

2. Content is easy, marketing is not
Most of us have high-quality content or products, but we
Haven’t mastered how to:
• drive traffic to it
• access our target audience within social communities
• package it
• partner with relevant publishers
• leverage syndication and link exchanges
• create tools for users to expose our content

3. What you’ll learn today
Why social media matters
Internal and external strategies
Specific tools
Do’s and don’ts
Results/expectations
Organizational involvement

4. Social media matters
“The biggest trends today are micro: small, under-the-
radar patterns of behavior which take on real power
when propelled by modern communications.”
- Mark Penn, Wall Street Journal, 4-21-09

5. Internal strategy: Promote user activity

6. Add sharing tools on your site

7. Social news: users vote on content

8. StumbleUpon Partner Program
Stumbling directly within a
partner’s site enables their
visitors to discover their
most popular content

9. StumbleUpon Partner Program
Clicking “Stumble” on the
badge launches
WebStumbling within the
partner site

10. External strategy: find your audience
within communities

11. Tools to market your content
Widgets
Contests
Syndication
Link exchanges

12. StumbleUpon—StumbleThru
Stumble exclusively through partner domains

13. StumbleUpon Advertising—Sponsored
Stumbles Green icon indicates
the Stumble is an ad.
100% Click-through

14. Questions?
Rebecca Watson
Email: Rebecca@realgirlsmedia.com
Twitter: @divinecaroline