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ADSPACE Closing Keynote — Ian Lee
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ADSPACE Closing Keynote — Ian Lee
1.
PANELIST: Ian Lee
, MSc. Director of Marketing & Advertising HealthCastle.com
2.
3.
Content Readers Want
4.
Important to Bring
Traffic Back - Newsletters - RSS
5.
Offer Unique Tools
6.
PR Efforts: Placement
in Print, Radio and TV
7.
Boost Credibility Partnering
with USDA HON Accredited
8.
Ad Spots
9.
A/B Test: 120x600
vs. 160x600 120 x 600 160 x 600 Versus eCPM -14.9%
10.
A/B Test: Text
vs. Image and Text Text Only Image and Text Versus eCPM ≈ eCPM No Significant Difference
11.
Download now