Adsmobi presentation singapore mobile scene 2011-12

www.adsmobi.com

MOBILE
ADVERTISING

Mobile Scene
Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved • contact@adsmobi.com

Mobile
Trends
www.adsmobi.com ▪ contact@adsmobi.com

Copyright © 2012 adsmobi Inc. • www.adsmobi.com • All Rights Reserved

Mobile Industry Trends
Big Brands love Mobile

"The new rule is `mobile first` in everything“
Eric Schmidt, CEO Google

"There is a unique relationship between people and their phones”
Andy Lees, Senior Vice President Microsoft

“Mobile is very important to our strategy and will only become more critical
as consumer adoption and usage becomes more widespread”
Steve Yankovich, vice president of platform business solutions and mobile, eBay

"3 billion applications downloaded in less than 18 months - this is like
nothing we`ve ever seen before“
Steve Jobs, Ex-Chairman of the Board, Apple



The Digital World is changing into mobile

Over a year ago…
Smartphone sales
Overtook PC sales

In 3 years time…
Tablet sales will
overtake PC sales

Smartphone sales will be
3x PC sales



Global Penetration

6.8 Billion People worldwide

5.3 Billion
WORLDWIDE MOBILE SUBSCRIBERS

1.4 Billion TVs
1 Billion PC’s

Source: MMA 2012 www.adsmobi.com ▪ contact@adsmobi.com


Mobile Industry Trends Asia10
Asia10 markets will surpass the 1 billion smartphone landmark in 2015

1 Billion
Smartphones
in 2015
+149% compared to 2012
Source: adsmobi Whitepaper/Mobile Squared May 2012


Mobile Ad Spend in the Asia10 markets will be worth 6.2 Billion US-$ in 2015

6.2 Billion
Mobile Ad Spend
in 2015 (US-$)


Asia10 markets will count 3.5 Billion Mobile Subscriptions in 2015

3.5 Billion
Mobile Subscriptions
in 2015


Mobile Consumer Trends
Re-Imagination of Magazines

Then Now
Piles of Print Copies (Flipboard)

Source: Mary Meeker 2012.
More Content / Always Up-To-Date /
Personalized / Interactive (Video + Audio)


Re-Imagination of Calling a Cab

Then Now
Long Lines During Rush Hours / (Uber)
Rain / Some Areas May Not One-Tap Taxi Call /

Location-Aware / Electronic Payment
Have Taxis Roaming on Streets


Re-Imagination of Coupons + Local Services

Then Now
Non-Personalized / Smaller Discounts / (Groupon/DailyDeal/Yoose)

Easily Lost or Forgotten
Personalized / Location-Aware /
Instant Deals / Group-buying Discount



Global Mobile Traffic Growth
Global Mobile Traffic Growing Rapidly to 10% of Internet Traffic in May 2012

Global Mobile Traffic as % of Total Internet Traffic 2009-2012
15%

10%

5%

0%
Dec 2009 Dec 2010 Dec 2011 May 2012

Source: StatCounter Global Stats 2012.


Share of Average Time Spent per Day vs. Ad Spending in the USA 2011

42.0%
TV 42.5%

25.9%
Internet 22.2%

14.6%
Radio 10.7%

10.1%
Mobile 1.0%

4.0%
Newspapers 14.3%

2.8%
Magazines 10.6%

Time spent share Ad spending share

Note: *time spent with the internet excludes internet access via mobile, but online ad spending includes mobile
internet ad spending; due to this, the total of the ad spending shares of all the media adds up to more than 100 %

Source: eMarketer, Dec 2011 & Jan 2012.


Share of Average Time Spent per Day vs. Ad Spending

40% 43%

23%

1% 9% 11%

Viewer Time Spent Ad Spent

Source: Flurry 2011.


The average Asian mobile web users consumes 5.5 hours of media daily

Yesterday, how much time did you spend on the following activities?

Minutes Spent % of Time

101 31%
Using Mobile (excluding
9% SMS/Calls)
10% 31% Online via desktop/laptop 84 25%

Watching TV 83 25%
25%
25% Listening to Radio 32 10%

Reading 30 9%
Newspapers/Magazines



Handset types amongst mobile users aged 16-64 years old in Asia

China Hong Taiwan Japan Korea Australia Malaysia Indonesia Thailand Singapore
Kong



Smartphone Penetration among selected countries

Smartphone Users Country Breakdown

54%

52%

42%

35%

34%

9%

8%

3%

Source: Flurry 2011.


Household ownership of devices

Source: Nielsen 2012.


Household intention to purchase devices in next 12 months



Smartphone Users



Speakers


Speakers

Rosaline Tan
Vice President, General Manager
Asia Pacific Region

Stewart Hunter
VP Business Development

Wandrille Pruvot
Regional Sales Director APAC



Mobile Advertising Seminar Survey
Take the survey and download our free whitepaper

Send us your feedback and download our free White Paper:

http://www.adsmobi.com/seminarsurvey



adsmobi Inc.

Malcolm Wong 333 North Bridge Rd, #05-00
Singapore 188721

Head of Sales Development Asia

malcolm@adsmobi.com

About adsmobi Inc.
adsmobi is a mobile media buying platform that focuses on placing successful mobile campaigns for mobile
advertisers. adsmobi delivers premium advertising traffic for advertisers through partnerships with leading mobile
mediation and optimization platforms.

adsmobi matches agencies and brands with the best mobile publisher inventory to achieve their mobile ROI goals.
adsmobi focuses on the advertiser “buy side” of the mobile advertising ecosystem. The adsmobi ad server will help T: +65 6336 6254 Facebook.com/adsmobi
effectively manage media spending with the flexibility to target a desired audience at the right time, in the right Twitter: @adsmobi
place, on the right device. E: singapore@adsmobi.com

New York ▪ London ▪ Hamburg ▪ Singapore www.adsmobi.com ▪ contact@adsmobi.com


Adsmobi presentation singapore mobile scene 2011-12

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Adsmobi presentation singapore mobile scene 2011-12