Presentation I did for Advertising 410 - Branding Theory

17. Sports-oriented & tecnhical gear
Wide
Market
Niche
Narrow
Market
Niche
Clothing wear

18. Sports-oriented & tecnhical gear
Inexpensive
Expensive
Clothing wear

19. Extreme sports
Inexpensive
Expensive
Traditional sports

37. First steps are always the biggest. Don’t get intimidated by the waves
and just have a go against the currents.Kickstart yourself to being fit
and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S
Surf School. It’s not about joining to become a surfer pro, it’s just taking
fitness to a new level. Surfing doesn’t have to be a sport, it can be your
work out too. Hit the waves with us or find us at a beach near you.
#ACTIVATE
WWW.ACTIVATEBILLABONG.AU
BY BILLABONG

38. First steps are always the biggest. Don’t get intimidated by the waves
and just have a go against the currents.Kickstart yourself to being fit
and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S
Surf School. It’s not about joining to become a surfer pro, it’s just taking
fitness to a new level. Surfing doesn’t have to be a sport, it can be your
work out too. Hit the waves with us or find us at a beach near you.
KEEP MOVING.
#ACTIVATE
WWW.ACTIVATEBILLABONG.AU
BY BILLABONG

39. First steps are always the biggest. Don’t get intimidated by the waves
and just have a go against the currents.Kickstart yourself to being fit
and having an active lifestyle. Join our ACTIVATE program at BILLABONG’S
Surf School. It’s not about joining to become a surfer pro, it’s just taking
fitness to a new level. Surfing doesn’t have to be a sport, it can be your
work out too. Hit the waves with us or find us at a beach near you.
KEEP MOVING.
#ACTIVATE
WWW.ACTIVATEBILLABONG.AU
BY BILLABONG

40. THE NEW SURFING EXPERIENCE BY BILLABONG

41. FEATURED PROGRAM

42. THE NEW SURFING EXPERIENCE
BY
HOME
SEE THE LATEST RUNS:
ABOUT US
PROGRAM
SCHEDULE RUNS
TRAINERS
LOCATIONS
SPONSORS & EVENTS
NOVEMBER 15, 2013
NOVEMBER 8, 2013

43. THE NEW SURFING EXPERIENCE
BY
HOME
THE THE SURFING EXPERIENCE
SEE NEWLATEST RUNS:
ABOUT US
PROGRAM
SCHEDULE RUNS
Surfing is Billabong’s passion and expertise. We want to share what we love to do with you
What inspired us? We found that 75% of people in Australia live within 1 hour distance from
a beach and found that less 20-30% would surf.
We asked why people didn’t want to surf ... it wasn’t that they didn’t want to, they were just
TRAINERS
LOCATIONS
SPONSORS & EVENTS
intimidated to.
NOVEMBER 15, 2013 identified as an extreme sport which is 50% true unless you want it to be.
NOVEMBER 8, 2013
Surfing is
With ACTI
ACTIVATE we wanted to give you another option, that surfing doesn’t have to be JUST
a sport, it could be your workout to. It’s a weekly, biweekly thing if you want it as long as
you’re up for committing to it.
We’re not up for training professionals and we definitely could, too. We’re here to encourage
people to get ACTIVE and FIT in a better, engaging way with surfing.

44. THE NEW SURFING EXPERIENCE
BY
HOME
THE THE SURFING EXPERIENCE
SEE NEWLATEST RUNS:
ABOUT US
PROGRAM
SCHEDULE RUNS
Surfing is identified as an extreme sport which is 50% true unless you want it to be.
With ACTIVATE we wanted to give you another option, that surfing doesn’t have to be JUST
a sport, it could be your workout to. It’s a weekly, biweekly thing if you want it as long as
you’re up for committing to it.
TRAINERS
We’re not up for training professionals and we definitely could, too. We’re here to encourage
LOCATIONS
SPONSORS & EVENTS
NOVEMBER 15, 2013 get ACTIVE and FIT in a better, engaging way with 2013
NOVEMBER 8, surfing.
people to
Every workout is approximately 350-500 CALORIES burned per session for 75 minutes.

45. THE NEW SURFING EXPERIENCE
BY
HOME
SEE THE LATESTYOUR SCHEDULE
WE’LL FIT INTO RUNS:
ABOUT US
PROGRAM
SESSIONS
8:00am - 9:15am
2:00pm - 3:15pm
4:00pm - 5:15pm
THURSDAY
8:00am - 9:15am
11:00am - 12:15pm
4:00pm - 5:15pm
SATURDAY
SCHEDULE RUNS
TUESDAY
7:00am - 8:15am
10:00am - 11:15pm
11:30am - 12:45pm
TRAINERS
LOCATIONS
SPONSORS & EVENTS
2:00pm - 3:15pm
3:00pm - 5:00pm
NOVEMBER 15, 2013
NOVEMBER 8, 2013
We have different instructors for certain sessions - for inquiries please call us or e-mail
us at:
(613) 9635 5939 131
|
inquiries@activatebillabong.com

46. THE NEW SURFING EXPERIENCE
BY
HOME
SEE THE LATEST RUNS:
ABOUT US
PROGRAM
SCHEDULE RUNS
TRAINERS
LOCATIONS
SPONSORS & EVENTS
NOVEMBER 15, 2013
NOVEMBER 8, 2013
FIND US AT A BEACH NEAR YOU
Find at the following beaches or call us for any smaller runs near you:
(613) 9635 5939 131
|
inquiries@activatebillabong.com

47. THE NEW SURFING EXPERIENCE
BY
HOME
WHAT’S LATEST RUNS:
SEE THE YOUR ACTIVATE JOURNEY?
ABOUT US
PROGRAM
SCHEDULE RUNS
TRAINERS
LOCATIONS
SPONSORS & EVENTS
NOVEMBER 15, 2013
NOVEMBER 8, 2013