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THE NEW
PRODUCTIVITY
Using the Social Web to rebuild
a region and enrich an industry
The New Productivity




MICHIGAN IN THE 19TH CENTURY:
THE EVOLUTION OF AN ECONOMY
1. 1820 – 1830: Flour milling & related...
The New Productivity




IF CHANGE IS A CONSTANT, THEN
ADAPTABILITY IS A VARIABLE.
1. Are we familiar with the tools and m...
The New Productivity




1A. FAMILIARITY WITH THE TOOLS & TRENDS


THE SOCIAL WEB IS THE “NEW BLACK?”
“To me there is an i...
The New Productivity




THE SOCIAL WEB IS:
A digital quot;stock marketquot; where people interact and exchange
the curren...
The New Productivity




THE SOCIAL WEB IS NOT MERELY:
1. Twitter
2. Facebook
3. YouTube, etc.

                          ...
The New Productivity




FORECASTING:
THE FIVE ERAS OF
THE SOCIAL WEB
1. Era of Social Relationships: People
   connect to...
The New Productivity




IT’S ABOUT TRUST




                   COURTESY OF FORRESTER RESEARCH
The New Productivity




2. UTILIZING THE AVAILABLE RESOURCES


YOU TALKIN’ TO ME?
“Companies often approach Social Comput...
The New Productivity




THE SOCIAL TECHNOGRAPHIC™ LADDER




                        COURTESY OF FORRESTER RESEARCH
The New Productivity



2008 SOCIAL TECHNOGRAPHICS PROFILE
OF U.S. ONLINE ADULTS




                         COURTESY OF ...
The New Productivity



WEEKLY ONLINE ACTIVITY ANALYSIS




                          COURTESY OF FORRESTER RESEARCH
The New Productivity




The Social
   Web
Ecosystem




             COURTESY OF FREDCAVAZZA.NET
The New Productivity



3. STAYING CURRENT


RECOMMENDED READING
Books:
• CluetrainManifesto. Rick Levine, Christopher Loc...
The New Productivity




4. PREPARE FOR CHANGE


ALWAYS BE ADAPTING
“The best thing we can do is listen — not so we can al...
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Using the Social Web to rebuild a region and enrich an industry.

The New Productivity

  1. THE NEW PRODUCTIVITY Using the Social Web to rebuild a region and enrich an industry
  2. The New Productivity MICHIGAN IN THE 19TH CENTURY: THE EVOLUTION OF AN ECONOMY 1. 1820 – 1830: Flour milling & related supply and repair industries 2. 1840’s: Robust ship-building industry 3. 1860 – 1880: Major export of copper ore 4. End of 19th century saw the introduction the automobile
  3. The New Productivity IF CHANGE IS A CONSTANT, THEN ADAPTABILITY IS A VARIABLE. 1. Are we familiar with the tools and monitoring the trends? 2. Are we making good use of the resources around us? 3. Are we seeking the necessary training to stay current? 4. Are we aware of and prepared for changes in our industry?
  4. The New Productivity 1A. FAMILIARITY WITH THE TOOLS & TRENDS THE SOCIAL WEB IS THE “NEW BLACK?” “To me there is an important difference between Social Media as a concept and Social Media tools … tools that can be leveraged to effectively communicate with various publics.” —Richie Escovedo
  5. The New Productivity THE SOCIAL WEB IS: A digital quot;stock marketquot; where people interact and exchange the currency of views, opinions and ideas.
  6. The New Productivity THE SOCIAL WEB IS NOT MERELY: 1. Twitter 2. Facebook 3. YouTube, etc. COURTESY OF MATT HAMM
  7. The New Productivity FORECASTING: THE FIVE ERAS OF THE SOCIAL WEB 1. Era of Social Relationships: People connect to others and share 2. Era of Social Functionality: Social networks become like operating system 3. Era of Social Colonization: Every experience can now be social 4. Era of Social Context: Personalized and accurate content 5. Era of Social Commerce: Communities define future products and services COURTESY OF FORRESTER RESEARCH
  8. The New Productivity IT’S ABOUT TRUST COURTESY OF FORRESTER RESEARCH
  9. The New Productivity 2. UTILIZING THE AVAILABLE RESOURCES YOU TALKIN’ TO ME? “Companies often approach Social Computing as a list of technologies to be deployed as needed … [better] is to start with your target audience and determine what kind of relationship you want to build with them.” —Groundswell
  10. The New Productivity THE SOCIAL TECHNOGRAPHIC™ LADDER COURTESY OF FORRESTER RESEARCH
  11. The New Productivity 2008 SOCIAL TECHNOGRAPHICS PROFILE OF U.S. ONLINE ADULTS COURTESY OF FORRESTER RESEARCH
  12. The New Productivity WEEKLY ONLINE ACTIVITY ANALYSIS COURTESY OF FORRESTER RESEARCH
  13. The New Productivity The Social Web Ecosystem COURTESY OF FREDCAVAZZA.NET
  14. The New Productivity 3. STAYING CURRENT RECOMMENDED READING Books: • CluetrainManifesto. Rick Levine, Christopher Locke, Doc Searls, and David Weinberger • Groundswell. Charlene Li, Josh Bernoff • Meatball Sunday. Seth Godin • Blink: The power of thinking without thinking. MalcomGladwell • New Influencers: A marketer’s guide to the new social media. Paul Gillin PR Blogers: • VeryOfficialBlog.comShannon Paul • BrianSolis.comBrian Solis • TheHarteofMarketing.comBeth Harte • SuccessfulBlog.com Liz Straus Local Detroit Blogers: • TheWayoftheMurr.comDavid Murray • ShaunaNicholson.com Shauna Nicholson • Blog.VoicesofDetroit.comDave Benjamin & • CharlieCurve.com Charlie Curve • KenBurbary.comKen Burbary
  15. The New Productivity 4. PREPARE FOR CHANGE ALWAYS BE ADAPTING “The best thing we can do is listen — not so we can all go out and repeat the exact same steps — but so we can extract and integrate the stuff that will work for us and ultimately let it go when it doesn’t [work] anymore.” —Shannon Paul

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