Digital Media Forum workshop in Performance Marketing that I had in Cairo, Egypt. I wanted to offer a new perspective regarding performance marketing and how to use PPC, CRO & A/B Testing in order to achieve better results and a positive ROI.
Amazing audience, businesses and specialists at #DMFCairo 2015.
More details about the event can be found on http://adrianenache.com
3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)
1. 3 smart ways that you can avoid spending big
budgets for impressive results
3 case studies that show how far you can go
with an efficient media approach
Adrian Enache
Managing Director & Co-Founder
The MasterPlan Agency&
2.
3. CRO. A/B Testing. Performance Media Case-study
Performance Media Partners
4. CRO. A/B Testing. Performance Media Case-study
Performance Media Partners
A/B Testing and media optimization made us and our partner achieve a
+94% increase in conversion rate
compared with the test subjects (left and right)
5.
6. ŠKODA Automotive expertise
*Google Analytics screenshot. Absolute values are CONFIDENTIAL
Performance Media Customers
For our ongoing campaign (started in May) we
registered up to 4% conversion rate
This is a huge performance for the market
segment
This led to a significant amount of leads and also
sales
Also the fact that we implemented and manage
their CRM system adds added value to the overall
performance of the results
9. International private medical services
Focused campaigns for excellent medical services industry
Performance Media Partners
A/B Testing iterations and media optimizations made us and our partner achieve a
+60% increase in the number of people
we managed to put in contact with excellent medical services
12. 15/11/2015 12
Upload you customer list (by email, phone number)!
Bring closer your customers | Make them important in your community | Lookalike audiences
Don’t forget: you can also exclude certain audiences
13.
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Data that Facebook gathers about us
Source: plankton.com.au
Starting from the type of movies you like to the place you are going to travel or places you like,
you can discover you customers. It identifies if you came back home recently or that you are
going to travel to a specific location in a certain amount of time, (expecting) parents
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Get only the fields that are mandatory
You can choose from a large number of fields that Facebook already has:
Full Name, Email, Street Address, Phone, Zip, City, State, Country, Company Name, Job Title
and anything else in your mind
Recommendation: very good on mobile campaigns
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Let’s keep in mind!
Test what matters
Set realistic goals
Try to help the users
Be eager to test new technologies
20. 15/11/2015 20
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adrianenache.com
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/TheMasterplanAgency
themasterplan.ro
Thank you!
Questions?
&
Adrian Enache
Managing Director & Co-Founder
The MasterPlan Agency