2. GEN-Y IMPACT
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High Performers / High Maintenance.
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Global citizens, socially and environmentally conscious, superb multitaskers.
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From their hotel experience they want flexibility / multiple options /
total connectivity.
•
They want ‘wow’ factor design, community connection, casual service
and animated environments.
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And just when it couldn’t get any tougher – they have no sense of
brand fidelity.
3. FAMILY VALUES
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Multi-generational travel increasing globally and driving demand for
forms of lodging that can accommodate large family groups.
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Gen X parents placing strong emphasis on outdoor education and
children’s programming.
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Boomer grandparents want shared experiences.
•
Need for resorts to offer broad-based amenity and sports strategies to
appeal to all age cohorts.
•
Need for ‘golf-lite’ solutions that connect younger generations to the
game.
4. CYCLING – THE NEW GOLF
•
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Atlantic Surf Pods, Cornwall, UK
Family active break market up 30% in Europe.
Cycling is cool and hip – designer stores for bikes and cycling gear
are booming – cycling and walking holidays experiencing 20% yearon-year growth rate.
•
Endemic of several key trends including ‘family values’, ‘the pursuit of
happiness’, ‘craving simplicity’, ‘back to nature’.
•
‘Eco Pods’: resort expansion strategies based on ‘glamping concepts’
– generating premium rates for the back to nature experience.
•
Time to rethink on-site resort amenity away from golf towards
maximising opportunities to enjoy and experience the natural
environment.
5. The OUT Hotel, NYC
MICE IS BACK…AND IT’S FUN!
•
Bounce back in the conference and meetings market.
•
Seeking fun environments, casual approach and healthy eating
options.
•
Breakout space with pool tables, ‘comfy sofas’ and environments that
encourage social interaction.
•
Outdoor breakout spaces being designed in a resort context.
Lord’s South Beach, Miami
Business Playground Meeting Room,
Pullman St. Pancras, UK
6. Hyatt Andaz
REDEFINING LUXURY
•
Need a radical rethink of luxury resort hotel product to get finance
traction.
•
Do we need large reception spaces? Hyatt Andaz has replaced check
in desks with ‘hosts’ equipped with tablet computers.
•
Can a seasonal resort sustain six to eight food and beverage outlets?
Using technology, we can create chameleon facilities that can change
in ambience and reinvent themselves.
•
With a desire for de-cluttering can we relook at room bay sizes?
•
Back of house areas can be more efficient – we need to invest time
and energy into rethinking how hotels operate.
•
Spas and clubhouses have grown in size to a level where intimacy is
questionable and development costs simply cannot be carried.
Four Seasons Anahita
7. Hôtel Plaza Athénée, Paris, France
DESIGN TRENDS OF NOTE
•
Animated Lobbies: more of a social space than an administrative space.
Chameleon-like activities from day to night (internet café to animated
cocktail bar). Music, lighting, technology and art play a key role.
•
‘Pop Culture’: ‘pop-up’ restaurants – seasonal themes or celebrity brand
driven – revitalises the image and atmosphere of a hotel property.
•
‘Gadgets Galore’: bedside tablets that can change all facilities and
information throughout the room – and the ambience.
•
Outdoor Public Spaces: greater emphasis on design of outdoor spaces
as an extension of hotel lobbies and aspirational refuges for guests.
•
Bright Colours Back in Fashion: aimed at lifting spirits in challenging
times.
•
‘Fitness Focus’: trend for healthier travel, driving food and beverage
concepts, in-room fitness innovations and ‘best in class’ hotel gyms.
•
‘Green is the New Black’: vertical gardens as an interior design
statement and a statement of eco-integrity. Rooftop and resort gardens
pushing the ‘farm to table’ concept.
