The Ultimate Facebook profits guide for Entrepreneurs, Executives, Experts and Writers! We live outstanding times where the changes are happen so fast that we need more than ever the best information about how to improve or quite to change radically what we do on a daily basis. The human efforts are multiplied by technology and we need to shift our mindset and embrace the opportunities which appear on our way. Social networking is as I like to say the biggest wave from the history of internet. The marketing of the next years is considered to be a marketing of tribes. This means that if you sell a product or you have a business you need to create tribes of people around you who will know, like and trust you. The concept Me Inc, that we are the main assets of our businesses is the current truth and we simply can’t ignore it. No, not anymore! Facebook is not just the biggest player from the social media industry but represents the way internet works and will work some years ahead. Download the whole ebook here: http://www.lulu.com/product/ebook/the-complete-guide-to-facebook-profits/16606851

1. The Complete Guide to Facebook Profits Adrian Niculescu (dot) com
1. Introduction
Thank you for the opportunity to meet each other through this ebook. I want to
thank you in advance for making another step ahead and investing in yourself
by reading this information and apply the knowledge. We live outstanding times
where the changes are happen so fast that we need more than ever the best
information about how to improve or quite to change radically what we do on a
daily basis. The human efforts are multiplied by technology and we need to shift
our mindset and embrace the opportunities which appear on our way. Social
networking is as I like to say the biggest wave from the history of internet. The
marketing of the next years is considered to be a marketing of tribes. This
means that if you sell a product or you have a business you need to create
tribes of people around you who will know, like and trust you. The concept Me
Inc, that we are the main assets of our businesses is the current truth and we
simply can’t ignore it. No, not anymore! Facebook is not just the biggest player
from the social media industry but represents the way internet works and will
work some years ahead. We are now in social media as we were some years
back with mobile telephony when the “brick” phones were sooo expensive. We
need to jump into social media or expand if we are already there and conquer
the territories which will assure awareness, market share, leads and sales in the
future. Enjoy this e-book and profit as much possible from the smart use of
Facebook!
2. The history of Facebook
Here is the short history of Facebook, the biggest social networking site from
the planet. What begins as an online place for college students to know each
other has been transformed into a global online phenomenon.
Facebook, or TheFaceBook as it was called at the beginning was launched in
4th of February, 2004.
Mark Zuckerberg, a Harvard University student started the site as a way for his
fellow students from Harvard to get to know each other. At that time, the site
was opened only for certain students and it wasn’t perceived as a business
1

2. The Complete Guide to Facebook Profits Adrian Niculescu (dot) com
even if it has funds at disposal. Mark saw this website as an alternative to spend
more wisely the time after school. He was still in the school when the site
started to grow at an incredible rate. At the beginning the site received money
from individuals like Peter Theil, Accel Partners, Greylock Partners and from the
advertising deals with Microsoft and iTunes.
The students which were members started to recommend Facebook to other
students and the fellows from other universities started to have possibility to join
the site. Until 2006, Facebook was not open to the public.
After the site was live for a period, Mark brought for helping to grow the site
Dustin Moskovitz and Chris Hughes. A few months later, Zuckerberg and
Moskovitz dropped Harvard to concentrate on growing Facebook. Facebook, as
we know it today was started in August 2005 when the company bought the
domain Facebook.com with 200,000 USD from a company called About Face.
In 2006 we find Facebook facing a tremendous growth. Many more schools,
universities and businesses started to be part of the network. Starting with
September 2006, anyone above 13 years old is eligible to have an account on
Facebook. Being part of a network wasn’t a requirement anymore.
In March 2006 there were rumours about a potential acquisition of Facebook by
Google. They made an offer for USD 750 million but the Facebook management
dropped it because they thought of USD 2 billion.
Microsoft was also on the short list of potential acquisitors, but in the end they
just bought 1,5% from shares and started a huge advertising contract with
Facebook.
When things started to look tremendous, ConnectU, another Harvard based
social networking site claimed that the founder of Facebook stole some of the
codes from their software. In the end, the lawsuit was dropped and Facebook
started to move forward.
2

3. The Complete Guide to Facebook Profits Adrian Niculescu (dot) com
The idea of community was at the base right from the beginning and it is also
now, even if the site is much, much bigger. All players, the developers, personal
users and business users understood how important is to keep the spirit of
community alive both for Facebook success and their own.
The Facebook team is very interested to make their community happy and
that’s why they add new features all the time and if they identify new needs from
customers, they fulfill them. This web 2.0 site is a great resource for your social
media marketing efforts so include it in your marketing weapons.
3. The basics of internet usage and Web 2.0
Now, that having a computer an internet connection and even a mobile
conected to the online world is something normal for almost everybody think for
a minute at the reasons why you connect to the internet. It can be one of the
reasons below or a combination between them:
- performing searches for information
- e-mail checks
- browse websites and read content
- play online games
- connect with new people and with people which are already part of your
life
- buy online products and services
- networking for your business
- start an online business
This medium called internet evloves every second, new trends appear and go,
new websites are uploaded or deleted, new social networks appear, or the top
between the first 10 changes.
3.1. Web 2.0 – building communities of users who also add and manage
content
3

4. The Complete Guide to Facebook Profits Adrian Niculescu (dot) com
What is Web 2.0, by the way? A Web 2.0 website is any website which builds a
community around it or works based on the Wiki technology, allowing the users
to build content. The best ones include both facilities: the community and the
possibility of adding and managing content. Internet has changed a lot in the
recent years. The internet becomes social, it is organised in communities and
their members use the online medium to keep in touch with the families,
business partners and other people from around the world.
Web 2.0 is a label added to many content sites, social bookmarking sites and
blogging platforms. The owners of such websites encourage users to do other
stuff than just searching and collecting information. In the range of Web 2.0
activities are considered also the making of comments, rating, voting, adding
friends, forming groups and enhancing the sense of community building.
Even if Web 2.0 sites appear every day, the big players are hard to be
outpassed due to the fact that they are already established in the market and
have lots and lots of users.
3.2. Business Web 2.0 – why should I promote my business in the Web 2.0
world?
Think for a moment of how many of your colleagues, business partners, clients
and competitors have accounts with the major social networks. Depending on
the kind of business you’re in, it is possible that most of the customers you
already have or you want to acquire to be there. Can you afford to miss the
communication with them using these new tools offered by the Internet?
Supposing that you will ignore them, be sure that your competitors will not follow
your mistake and will use them as competitive advantages against you.
The internet is in major and rapid changes and so have to be businesses in
order to stay fresh and attractive. Don’t forget a basic rule which states that the
people buy from companies they know, like and trust. This basic rule can be
applied both online and offline.
4

5. The Complete Guide to Facebook Profits Adrian Niculescu (dot) com
If you want to be successful with sites like Facebook, you have to assess first
your business and to find the particular elements of the site which combined
with your offers to make the other users „know, like and trust” what you offer.
Every Web 2.0 site has its own rules, regulations, language and specificity.
Most of the time you will have to adapt your communications to meet the
requirements of the site’s users.
In the case of Facebook, if you sell information products about how to start,
grow and manage a blog, you should start a group about blogging, attract
members and offer them quality information. If the users attracted will like your
group it will be very easy to transform them into customers.
Facebook is one of the platforms supporting business promotions. By opening
an account you have access to the profiles and information for many users. This
will help you to target even from the demographic point of view the ones which
can be interested in your products or services.
Facebook is at the moment of writing this eBook (august 2011) the biggest
social network and Web 2.0 sites and it just keep growing. Following the idea
that Facebook supports business owners, both the founders and the devlopers
are devoted to providing a positive user experience for all the members,
business owners included.
Be careful that using Facebook for business in a good way is not an easy task
and if you don’t embrace Web 2.0 principles and the way social networking
works, all your efforts to build a business using Facebook will be in vain.
In order to truly succeed on building a business through Facebook you will need
to think about your actions in a different way apart from the conventional
wisdom.
5

6. The Complete Guide to Facebook Profits Adrian Niculescu (dot) com
All the time, when marketing a product or a service, please keep in mind that
Facebook is about building a community so you have to communicate in a
certain matter and you will learn here what you have to do.
4. The elements of Facebook success
It is mandatory to take your time and perform these steps to succeed in
promoting your business through Facebook. It is essential to understand how
Facebook works and the philosophy behind it. This even applies if you want to
use Facebook only for pleasure but to have success this way.
4.1. Friends
Who are your friends on Facebook? The choice is totally yours. They can be
people you already know, want to get to know or share interest with. Once you
add someone to your friends list and they accept you, it will be very easy to
communicate with them. Please take in consideration the fact that Facebook
offers you a blank sheet when you register for the account and you will be able
to add anything you want between their terms of use. Once you create your
profile and start adding friends, features like the News Feed will keep you
updated with everything that they publish or are up to. You can even add the
same applications as they have and keep track of anything they do.
The profile is very important. What you will write there will be what the friends
will know about you and the first impression is important in social and business
life. If you don’t know what to put there, study other profiles similar with yours
and get ideas.
4.2. Inter-connection is the name of the game
On Facebook, everything is connected with each other. Please keep this in
mind or write down. All of the features from the site are designed to help
enhance your experience there.
6

7. The Complete Guide to Facebook Profits Adrian Niculescu (dot) com
Due to this fact, when you view things like your news feed or Groups page you
are automatically given an alert as to what your friends are up to. These are
excellent features for building your community.
„Building a community” is by far the most important concept on Facebook. The
rules are the same whether you want just to socialize on the site or use it for the
business. You need to remember that the site has a series of inter-related parts
that are used to build the community.
The center of your network is your profile. The things you publish there help
build your personal web Facebook space by attracting others who are interested
in what you have to offer. Once you will have a consistent list of friends, groups
and networks, your web will increase.
4.3. What applications to use
Facebook is filled with lots of resources, applications, groups, networks and
elements. Don’t join every group or add every application because you will be
overwhelmed. Choose the ones which meet the objectives of your presence in
the site.
4.4. Read terms and conditions
It is very important to read and understand the terms and conditions of using
Facebook, especially if you plan to use it to promote and develop your business.
Check this link:
http://www.facebook.com/terms.php
The best advice is to follow them to avoid the unpleasant situation of having
your account blocked. And, of course, what would mean for your business,
reputation and credibility to have the account deleted?
You can download the whole ebook by following this link:
http://www.lulu.com/product/ebook/the-complete-guide-to-facebook-profits/16606851
7