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A Peek Inside the Social Networks in Romania (Twitter, Facebook, Hi5) (Septembrie 2009)
Results of a qualitative research conducted this autumn indicate the high degree of differentiation among social networks users and the high need for all those comunicating in this environment to adapt the messages they convey there, especially brands.
Online networks users have various purposes for their online presence, but share common values, depeding on the network they belong to. Therefore, even if some are self-oriented, or focused on developing their own career or image, there are also those for which belonging to a group or stability are most important.
Based on habits and expectations of those using the above networks, Daedalus Millward Brown has developed a number of recommendations for those who wish to be present in this environment.
We would like to give a special thanks to those who took part in the research for their input and enthousiasm, and to the communication and social media agency Prodigy° for their support throughout the project.