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Infographic: ADI's Guide To Summer Vacation 2016

Adobe Digital Index takes a look at some US travel trends as consumers hit the road this summer.

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Infographic: ADI's Guide To Summer Vacation 2016

  1. 1. A GUIDE TO YOUR 2016 SUMMER VACATION. Vacation season’s almost here. Take a look at some US travel trends to help guide you as you hit the road this summer. Brought to life by Adobe Digital Index. 81% of consumers think travel costs have increased or stayed the same since last year. But actually, domestic flights have decreased by 6.6%. And international flights have decreased by 1.8% YoY. ADOBE DIGITAL INDEX METHODOLOGY: Based on analysis of aggregated and anonymous data from the Adobe Marketing Cloud. Sample information includes: • 15+ billion visits to major U.S. travel, airline and hotel sites between ‘14 and ‘16 • 7 of 10 largest airlines use the Adobe Marketing Cloud (by revenue and passengers carried) • 9 of 10 largest hotel groups use the Adobe Marketing Cloud (by room numbers, MKG Hospitality Database) • Survey: conducted March 11-14th with 1,000 US consumers • AAA, “Your Driving Costs: 2016 Edition” http://publicaffairsresources.aaa.biz/wp-content/uploads/2016/03/2016-YDC-Brochure.pdf Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2016 Adobe Systems Incorporated. All rights reserved. With more people traveling close to home, it's no surprise that summer plans are focused on car travel. Air travel cools its jets. For the 2016 summer vacation, most people plan to vacation right here in the USA. Find beauty in your backyard. We compared our flight cost estimates to AAA driving cost estimates, at .57 cents a mile. For one person, trips over 300 miles round trip are cheaper to fly. For 2+ any trips over 800 round trip are cheaper to fly. Wheels vs wings. Travel’s getting cheaper. Experiences can get a little richer. 24% of consumers worry that costs will rise if they wait. Sometimes, procrastination is a good thing. On average, the best time to buy domestic flights is around 90 days before departure. That can change substantially for big summer holidays. Beat the holiday price surge. If you wait until the last week to buy a flight, some destinations are more forgiving than others. For last-minute trips, California is not the golden get-a-way. If you’re not sure if you’re paying too much for a plane ticket, use this formula. If the answer’s more than your ticket, you’re probably paying more than average. Pay the right price, every time. DOMESTIC ROUND TRIP PRICE = $ 230+ (RT DISTANCE IN MILES X $ 0.32) INTERNATIONAL ROUND TRIP PRICE = $ 200 + (RT DISTANCE IN MILES X $ 0.08) Travel for less. So you can travel more. 200 0200 0 60% 40% 20% 0% -20% 2% 1% 0% -1% -2% DOMESTIC INTERNATIONAL Paying for hotels in advance can actually cost more. When it comes to flights, waiting doesn’t impact costs — unless you wait too long. INTERNATIONALDOMESTIC STAYCATION 2015 2016 LEAST EXPENSIVE CITIES FOR HOTELS AVERAGE PRICE PER NIGHT 300+ MILES (RT) 800+ MILES (RT) AVERAGE COST PER MILE LEAST EXPENSIVE DESTINATIONS FOR FLIGHTS LAS VEGAS NV ORLANDO FL DALLAS TX ATLANTA GA TAMPA FL HONOLULU HI LOS ANGELES CA SEATTLE WA NEW YORK NY SAN FRANCISCO CA $ 130 $ 143 $ 147 $ 153 $ 156 $ 0.09 $ 0.10 $ 0.10 $ 0.10 $ 0.11 1.8% HONOLULU HI CHARLOTTE NC MIAMI FL 13% 23% 24% 57% 58% 60% SAN DIEGO CA LOS ANGELES CA SAN FRANCISCO CA LEAST EXPENSIVE LAST-MINUTE FLIGHTS MOST EXPENSIVE LAST-MINUTE FLIGHTS 6.6% 53% 82% 44% 74% 18% 20% 1%1% 75% 50% 2015 2016 MEMORIAL DAY JULY 4TH LABOR DAY 90DAYS 80DAYS 40DAYS 40DAYS DAYS BEFORE BOOKING DAYS BEFORE BOOKING