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Adobe Digital Insights: Stock Trends -- Drones

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According to our Adobe Digital Insights team, drones are the next technological advancement for entertainment and design. See what they found as they dive through data across our Creative and Experience Clouds.

Veröffentlicht in: Daten & Analysen
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Adobe Digital Insights: Stock Trends -- Drones

  1. 1. © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Stock Trends 2017: Drones Adobe Digital Insights
  2. 2. © 2016 Adobe Systems Incorporated. All Rights Reserved. Methodology 2 § Aggregated and anonymous data from Adobe Creative & Experience Clouds: § 150K+ products from Oct. 2015 to Jan. 2017, classified using Adobe Sensei machine learning technology § 450M+ searches in Adobe Stock from Jan. 2016 to Jan. 2017, processed and classified using Adobe Sensei Natural Language Processing and Deep Learning technologies § 800K+ social engagements (mentions, page likes) from Jan. 2015– Jan. 2017 via blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube o Social mentions are publically available and based off an aggregate total § Data from different Adobe Cloud solutions: Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
  3. 3. © 2016 Adobe Systems Incorporated. All Rights Reserved. 3 Key Insights Drones are the next technological advancement for entertainment and design 1. Creative professionals are early adopters in the use of new technology as a tool to enhance design and expression 2. Drones uptick across the U.S. as consumers rush to use the new technology, retailers follow by increasing their assortment 3. Drones create a gateway for a new content experience, driving consumer’s desire to engage and incite emotional reactions
  4. 4. © 2016 Adobe Systems Incorporated. All Rights Reserved. INNOVATORS IN DESIGN Creative Industry Proves to Be An Early Adopter of Technology 4 • Drone and aerial-imagery demand started early, stayed steady: • A strong base existed in January 2016 • Searches for Drone imagery still grew 5% year-over-year in January 2017 • Creative interest peaks in January • January sees 40% more searches than the yearly average
  5. 5. © 2016 Adobe Systems Incorporated. All Rights Reserved. A CREATIVE PRECEDENT U.S. Consumers Rush to Follow Creatives’ Use of Drones § Drones in advertising and storytelling have spurred the upward sale of drones. § Drone sales peak during the holiday season, and grew 165% year-over-year § Manufacturers and retailers rush to fill consumer demand for drones. § Average number of drone products sold during the holiday season doubled 5
  6. 6. © 2016 Adobe Systems Incorporated. All Rights Reserved. EMOTIONAL CONTENT DRIVERS Drones Drive Interest in Experience and Knowledge § Consumers use drones for an experience § Drone photography excitement peaks at the beginning of Spring and Fall, outside of extreme cold and heat § Social mentions increase 17% and 9% in the Spring and Fall, respectively 6 § Drones prove to be drivers of emotion and knowledge § Drone social sentiment resonates with the experience and knowledge drone photography and videography provide. § In June 2016, drones were used to showcase the difference between rich and poor neighborhoods in South Africa
  7. 7. © 2016 Adobe Systems Incorporated. All Rights Reserved.

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