2. COMPANY INTRODUCTION
Our company was founded 20 years ago. First we established our company in
America (New York). After 9/11 disaster American market show their cold
shoulders to our products then we found Pakistan a better market for our
products. Our brands are trusted everywhere; we had a survey on our brands
and people like them and ranked our energy drinks at the top of the list.
COMPANY VISION
We believe in the attraction of our products to change consumers life and
we always tried to bring some differences in the quality of life . As our
business grows, so do our responsibilities. We are very glad and we are
going to share a good news to our customers that ENERGETIC limited is
going to take over the whole equity of NESTLE,SHEZAN,PEPS AND
COCACOLA.
3. FOKITOL
BRAND NAMEBAD word (fuck it all) which is
derived from the
to say the hell with everything.
We named our brand as NITRO which is basically derived from (NITRIC
OXIDE ) which s basically a gas which is full of power. Taking this into
account we thought that there must be something which gives
uncountable energy to drinkers that’s why we have tagged our brand as
NITRO.
NITRO
4. LOGO
LOGO
We have selected this fighter model because
he is very good fighter. Here we are targeting
youngsters and our young generation who
are engaged in video games like him the
most. That is why we have selected this
model for logo
5. SLOGAN
(NEW SOURCES OF ENERGY)
As the drink is full of energy and person feels so energetic after drinking it
and it gives tons of energy to the drinkers and that energy motivates individual
towards the completion of more tasks. When individual drinks it gives an
amazing experience.
6. Target market
• Teenagers
TARGET MARKET
Our target market is teenagers and elders between the ages of (16-25 ). As
NITRO is an energy drink and mostly youngsters tend to drink it
• For both genders.
• Around the age of (16-30)
7. DISTRIBUTION
NITRO is available at all leading super marts and shopping
centre’s like
1. Makro
2. Naheedsuper market
3. Agahs
4. Metro
5. Chase up
6. Dolmen mall
7. Forum
8. Park towers
8. PRINT AD
COMMUNICATION AND
DISTRIBUTION
ENERGETIC LIMITED brings awareness to customers using the most
effective and strongest channel of advertisement that is, through
Media. Advertisements will be played on television and radio as well.
Moreover print advertisements have been circulated in almost all
educational institutions. Billboards and hoardings have also been
installed at specific locations where they will be easily viewed by
consumers. Our consumers can also find us on internet and also join
our network or may also join our network on face book, my space,
Twitter and other social web sites where they can enjoy our group and
become fans to stay updated with the latest products.
9. PRINT ADVERTISEMENT
• 1st scene:
• A boy sprays fokital on his chest goes to university. Sitting on a chair he
starts studying. Suddenly a girl cross from there n smells that fragrance, it
turns her on and activates her sexual feelings, she desires to have sexual
fun with that guy and starts seducing him by touching him over his body.
when she open his shirt buttons he moves away and ignoring her he takes
the fokital seductive spray out of his bag and throws it toward her.
• 2nd Scene:
• That girl sprays the fokital seductive spray all over her neck and shirt and
comes out of washroom. An another boy comes out of the boys washroom
and starts following her as the fragrance of that fokital seductive spray,
turns on his sexual feelings when that girl cross him. She walks from the
corridor and all the boys start following her as she cross them. They
desperately follow her. As the girl realizes that all the boys are attracted
and are following her with their naughty minds, she runs fast and goes in
the office of head of department. The guys reach there and they regret as
they see the ‘’DO NOT DISTURB’’ page hanging on the lock. They laugh as
they imagine the fun that H.O.D must be having inside the room and they
go away.
10. T.V ADVERTISMENT
1st scene:
Two boys were changing their cars wheel and they were unable to change
because they were not having that much energy. A girl was passing from there
and she saw boys are unable to change their cars wheel. S he took out her
energy drink and drunk it.
2nd scene:
After drinking it she gets energy and she let boys to leave and she tried to
change their cars wheel. Within couple of minutes she came to fit that.
3rd scene:
At the end she throws her energy drink towards boys and she leaves.
11. RADIO ADVERTISMENT
A War is going between blacks and Americans. American shouts to the black
soldiers and makes fun of us (WHAT YOU GOT, WHAT YOU GOT ha ha ha WHAT
YOU GOT ha ha ha)
And then black soldier says in counter attack (ENERGETIC GLAD TO
INTRODUCE YOU FIRST TIME IN THE UNIVERSE THE NEW SOURCE OF
ENERGY) NITRO ENERGY DRINK DONOT TRY IT JUST FEEL IT.
Energetic music 13 sec.
AVAILABLE IN ALL LEADING STORES IN PAKISTAN!!!!
