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Talking about a Revolution …
Digital Vision of the 90’s:
Convergence of Media
The Holy Grail of Digital Marketing …
The Truth …


                          Growth	
  in	
  US	
  non	
  Clickers	
  	
  
              100%	
  
               80%	
  
               60%	
  
               40%	
         68                84                 88
               20%	
  
                 0%	
  
                          07/2007	
  	
     03/2009	
          08/2010	
  




               comScore US 2011: Natural Born Clickers
The Mental
Click …




             Awareness
             Sympathy
                Intent
The TV Advertiser’s Challenge …
The new
Holy Grail …
Predictive Behavioural Targeting …
TARGETGROUPS




                   ADFORMATS




                   RESEARCH




The Digital Brand Advertiser’s Café Latte …
It’s
happening
right
now!
Our Keynote Speaker …


         Mar4n	
  Kelly	
  	
  	
  
         	
  
         Co-­‐Founder	
  and	
  Managing	
  Partner	
  




                Mar<n	
  started	
  his	
  career	
  as	
  a	
  press	
  planner	
  and	
  buyer	
  at	
  Zenith	
  
                Media	
  before	
  becoming	
  a	
  founding	
  member	
  of	
  Zenith	
  Interac<ve	
  
                Solu<ons	
  in	
  2000.	
  Prior	
  to	
  founding	
  Infec<ous	
  Media,	
  Mar<n	
  was	
  
                Board	
  Media	
  Director	
  of	
  Agency	
  Republic,	
  an	
  Omnicom	
  agency,	
  
                and	
  was	
  voted	
  as	
  one	
  of	
  the	
  UK's	
  top	
  digital	
  media	
  planners	
  in	
  a	
  
                survey	
  by	
  Campaign	
  Magazine.	
  

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nugg.ad Morning Keynote Sponsorship Introduction

  • 1.
  • 2. Talking about a Revolution …
  • 3. Digital Vision of the 90’s: Convergence of Media
  • 4. The Holy Grail of Digital Marketing …
  • 5. The Truth … Growth  in  US  non  Clickers     100%   80%   60%   40%   68 84 88 20%   0%   07/2007     03/2009   08/2010   comScore US 2011: Natural Born Clickers
  • 6. The Mental Click … Awareness Sympathy Intent
  • 7. The TV Advertiser’s Challenge …
  • 10. TARGETGROUPS ADFORMATS RESEARCH The Digital Brand Advertiser’s Café Latte …
  • 11.
  • 13. Our Keynote Speaker … Mar4n  Kelly         Co-­‐Founder  and  Managing  Partner   Mar<n  started  his  career  as  a  press  planner  and  buyer  at  Zenith   Media  before  becoming  a  founding  member  of  Zenith  Interac<ve   Solu<ons  in  2000.  Prior  to  founding  Infec<ous  Media,  Mar<n  was   Board  Media  Director  of  Agency  Republic,  an  Omnicom  agency,   and  was  voted  as  one  of  the  UK's  top  digital  media  planners  in  a   survey  by  Campaign  Magazine.