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What is the overall Social Media usage globally?
TOTAL
POPULATION
BILLION
7.476
INTERNET
USERS
BILLION
3.773
ACTIVE SOCIAL...
Annual growth
year-on-year change in key statistics indicators
INTERNET
USERS
SINCE JAN 2016
+10%
+354 million
ACTIVE SOCI...
0.97
1.22
1.40
1.59
1.91
2.14
2.28
2.46
2.62
2.77
2.90
3.02
2010
2011
2012
2013
2014
2015
2016
2017
2018Est
2019Est
2020Es...
This statistic illustrates
global social media access
rates, sorted by devices
During the survey period
in the third quart...
2047
1500
1200 1200
938
861
700
638
357 328 313 300 300 260 255 214 175 122 106 100 81 63 49
Facebook
YouTube
WhatsApp
Fac...
ACTIVE USERS OF THE TOP SOCIAL
PLATFORMS AND MESSAGING TOOLS, BY AGE
This chart is striking
for the similarity of
usage ac...
DISTRIBUTION OF GLOBAL SOCIAL CONTENT
SHARING ACTIVITIES AS OF 2ND QUARTER 2016,
BY SOCIAL NETWORK
Source: Statista 2017, ...
Facebook's Stats Show
Dramatic Rise in Video
Content
More views – more
opportunities for
advertisers
Of video users watch ...
Question asked: Did you watch online video(s) via any of the following websites or apps in the past 7 days?
Total Responde...
Number of daily active Facebook users
worldwide
(in millions)
Source: Statista 2017, https://www.statista.com/statistics/3...
Leading countries based on number of
Facebook users as of July 2017 (in millions)
Source: Statista 2017, https://www.stati...
Ukraine
A snapshot of the country’s key digital statistics indicators
TOTAL
POPULATION
MILLION
44.51
INTERNET
USERS
MILLIO...
17.2
14.0
10.2
9.9
7.2
6.4
5.9
5.6
5.1
4.9
google.com
youtube.com
Skype
privatbank.ua
vk.com
rozetka.com.ua
olx.ua
ukr.net...
ThankYou
04050, Ukraine, Kyiv, 13j
Piminenko str., building 2
http://sales.admixer.ua/ +38(044)390
78 46
stelpis@admixer.u...
 Статистика Facebook 2017
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Статистика Facebook 2017

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Глобальная и украинская статистика социальной сети. Распространение, аудитория, доступность, платформы, данные по странам и отдельно данные по использованию Facebook в Украине.

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Статистика Facebook 2017

  1. 1. What is the overall Social Media usage globally? TOTAL POPULATION BILLION 7.476 INTERNET USERS BILLION 3.773 ACTIVE SOCIAL MEDIA USERS BILLION 2.789 MOBILE SUBSCRIPTIONS BILLION 8.047 ACTIVE MOBILE SOCIAL USERS BILLION 2.549 Source: Hootsuite; POPULATION: United nations; US Census Bureau; INTERNET: internetworldstats; ITU, Internetuvestats; CIA World Factbook; Facebook; National Regulatory Authorities; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: Facebook; Tencent; Vkontakte, Liveinternet.ru; Kakao; Never; Niki Aghaei; Cafebazaar.ir; Similarweb; Ding; Extrapolation of TNS data; MOBILE: GSMA Intelligence; Extrapolation of eMarket and Ericsson data URBANIZATION: 54% PENETRATION: 50% PENETRATION: 37% vs POPULATION: 108% PENETRATION: 34% JAN 2017
  2. 2. Annual growth year-on-year change in key statistics indicators INTERNET USERS SINCE JAN 2016 +10% +354 million ACTIVE SOCIAL MEDIA USERS +21% SINCE JAN 2016 +482 million MOBILE SUBSCRIPTIONS +5% SINCE JAN 2016 +222 million ACTIVE MOBILE SOCIAL USERS +30% +581 million SINCE JAN 2016 Source: Hootsuite JAN 2017
  3. 3. 0.97 1.22 1.40 1.59 1.91 2.14 2.28 2.46 2.62 2.77 2.90 3.02 2010 2011 2012 2013 2014 2015 2016 2017 2018Est 2019Est 2020Est 2021Est Other source shows 2,46 billion social media users around the globe in 2017 and in 2021, it is estimated that there will be around 3.02 billion NUMBER OF SOCIAL MEDIA USERS WORLDWIDE FROM 2010 TO 2021 (in billions) Source: Statista 2017, https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
  4. 4. This statistic illustrates global social media access rates, sorted by devices During the survey period in the third quarter of 2016, 78 percent of global users accessed social networks via Mobile Overall, 98% of online users visited social media via any device SOCIAL MEDIA ACCESS WORLDWIDE AS OF 3RD QUARTER 2016, BY DEVICE Source: Statista 2017, https://www.statista.com/statistics/371003/global-social-media-access-by-device/ 32%98% 72%78%
  5. 5. 2047 1500 1200 1200 938 861 700 638 357 328 313 300 300 260 255 214 175 122 106 100 81 63 49 Facebook YouTube WhatsApp FacebookMessenger WeChat QQ Instagram Qzone Tumblr Twitter SinaWeibo BaiduTieba Skype Viber Snapchat LINE Pinterest yy LinkedIn Telegram VKontakte BBM Kakaotalk WHICH IS THE MOST POPULAR SOCIAL NETWORKS? Most famous social network sites worldwide as of August 2017, ranked by number of active users (in millions) Facebook ruling supreme. This won't be a shock to anyone! With over 2 billion active users, it holds an 17% market share, 7% more so than its closest competitor, the Facebook-owned, WhatsApp Source: Statista 2017, https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
  6. 6. ACTIVE USERS OF THE TOP SOCIAL PLATFORMS AND MESSAGING TOOLS, BY AGE This chart is striking for the similarity of usage across different age groups. It shows that the social networks are now at a stage of maturity where they give opportunities to reach all age and gender groups The exceptions to this are Instagram and Tumblr which are clearly popular with younger age groups
  7. 7. DISTRIBUTION OF GLOBAL SOCIAL CONTENT SHARING ACTIVITIES AS OF 2ND QUARTER 2016, BY SOCIAL NETWORK Source: Statista 2017, https://www.statista.com/statistics/283889/content-sharing-primary-social-networks-worldwide/ This statistic presents the distribution of global content sharing activities across social networks as of the second quarter of 2016. During the examined period, it was found that 57 percent of social sharing activity occurred via Facebook 57% 18% 10% 5% 4% 2% 0.60% 0.40% 3% Facebook Twitter Google Plus LinkedIn Email Pinterest Reddit Tumblr Other Percentage of total social sharing activity
  8. 8. Facebook's Stats Show Dramatic Rise in Video Content More views – more opportunities for advertisers Of video users watch on Facebook per day OVER 100 MLN HOURS The number of videos in people's Facebook feeds has grown in the past year +360% Are posting to Facebook around the world than year ago 75% MORE VIDEOS Watch Facebook video every day 500 MLN PEOPLE
  9. 9. Question asked: Did you watch online video(s) via any of the following websites or apps in the past 7 days? Total Respondents: 2999 Base: Internet users (accessing via computer, tablet or smartphone) | Watched online video in the past week Source: The Consumer Barometer Survey 2014/15 Social networks have already become a video platform More than 50% of internet users who watched online video did it on social networks What types of sites did people use to watch online videos in the last week?
  10. 10. Number of daily active Facebook users worldwide (in millions) Source: Statista 2017, https://www.statista.com/statistics/346167/facebook-global-dau/ 1.33 billion active users visited the social network on a daily basis Overall, daily active users accounted for 66 percent of monthly active users Facebook’s appeal is not only based on its social platform but also on its strong mobile integration and its mobile messaging capabilities
  11. 11. Leading countries based on number of Facebook users as of July 2017 (in millions) Source: Statista 2017, https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/ The statistic shows the leading countries ranked according to their number of Facebook users as of July 2017. During the measured period, 139 million Brazilian users were registered on the social networking site. India claimed the first place with 241 million users, ahead of second- ranked United States with 240 million Facebook users India Unites States Brazil Indonesia Mexico Philippines Vietnam Thailand Turkey United Kingdom 241m 240m 139m 126m 85m 69m 64m 57m 56m 44m
  12. 12. Ukraine A snapshot of the country’s key digital statistics indicators TOTAL POPULATION MILLION 44.51 INTERNET USERS MILLION 21.93 ACTIVE SOCIAL MEDIA USERS MILLION 16.17 MOBILE SUBSCRIPTIONS MILLION 63.45 ACTIVE MOBILE SOCIAL USERS MILLION 11.16 Source: Hootsuite; POPULATION: United nations; US Census Bureau; INTERNET: internetworldstats; ITU, Internetuvestats; CIA World Factbook; Facebook; National Regulatory Authorities; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: Facebook; Tencent; Vkontakte, Liveinternet.ru; Kakao; Never; Niki Aghaei; Cafebazaar.ir; Similarweb; Ding; Extrapolation of TNS data; MOBILE: GSMA Intelligence; Extrapolation of eMarket and Ericsson data URBANIZATION: 70% PENETRATION: 49% PENETRATION: 36% vs POPULATION: 143% PENETRATION: 25% https://www.slideshare.net/wearesocialsg/2017-digital-yearbook?ref=http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ JAN 2017
  13. 13. 17.2 14.0 10.2 9.9 7.2 6.4 5.9 5.6 5.1 4.9 google.com youtube.com Skype privatbank.ua vk.com rozetka.com.ua olx.ua ukr.net parimatch.com 0 1 7 2 0 6 4 86% 90% Owning more than 10mln audience Facebook has taken #3 place in UA net 43% 57%12% 11% 18% 18% 15% 10% 6% 4% 3% 2% 2% 10% 12% 19% 19% 14% 10% 6% 4% 2% 2% 2% 12-17 18-20 21-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 MONTHLY ACTIVE USERS During last years Facebook has greatly increased young audience segment and transformed into a mobile-first company 1 Source: Gemius Aug’17,
  14. 14. ThankYou 04050, Ukraine, Kyiv, 13j Piminenko str., building 2 http://sales.admixer.ua/ +38(044)390 78 46 stelpis@admixer.ua StanislavTelpis International Products Department Director

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