Presentation by Ravi Bhadauria @admecinstitute
ADMEC Multimedia Institute | www.admecindia.co.in
Designers, and Design Industry
An INSIGHT on Designs

A Workshop by Ravi Bhadauria at ADMEC Multimedia Institute
Designers, and Design Industry
An INSIGHT on Designs

Few Words
Dear Reader,
ADMEC Multimedia Institute is a pioneer institute which provides job oriented training in design
and art to the world at large.
This presentation is one of the study materials of our workshops being conducted by one of our
senior mentors on An Insight On Design and Design Industry. All the admecians and non-
admecians can access this presentation to improve their knowledge related to our design
industry.
We express thanks to many books and websites, specially Google for making it one of the best
presentations of all time.
Thanks
Ravi Bhadauria, Instructor (Visual Design & Web Development)
Director, ADMEC Multimedia Institute
www.admecindia.co.in

Importance of the Topic
It is very very important to know your industry before you get
into it; so that you can be familar with various sides of it.
In order to shed some light on what it means to be in the
graphic design industry, we are going to take a look at:
www.admecindia.co.i

What are you going to learn today?
● Design Industry
● Design Trends
● Veteran Graphic Artists
● Design Colleges in India and in World
● Design Layout and Its Types
● Various Art Forms
● Projects
www.admecindia.co.in

www.admecindia.co.in
Industry of Design
Indian corporate world and the ever-demanding
Indian consumers have the undying hunger for well
designed products and services.
Thus making a tremendous scope of the Design
Industry to thrive in the metro and small cities.
Part I

The Design Industry in India
The commerce and Industry minister, Govt. of India has to be
noted stating in a recently held CII function, the need to have
almost 10,000 designers in India. The current number of
design graduates in India is only around 1000.
The statistics have shown that India has only 2 designers
for every one million population, whilst Finland has 120
designers and Japan has 90 designers to the same ratio.

The Design Industry in India
Cities like Ahmedabad and Pune have significantly made a
mark in the Indian map as thriving ‘design centers’.
Ahmedabad hosting the most enigmatic design institute in the
country namely, the National Institute of Design (NID). NID is in
the process of establishing four more centers in Assam,
Haryana, Madhya Pradesh, and Andhra Pradesh.
Being one of the foremost countries to have adopted a
National Design Policy, the design industry in India is
aiming at the skies.

The Design Industry in India
The study and scope of design is spread across different
domains like
● Architectural Design
● Fashion Design
● Jewellery Design
● Graphic Design
● Interior Design
● Furniture Design
● Automotive Design
● Industrial Design
● Animation and New Media
● Landscape Design
● Website Design
● Exhibition Design etc.

Architectural Design, 6%
Interior Design + Landscape
Architecture + Furniture Design, 13%
Fashion + Textile + Jewellery +
Letter Design, 9%
Graphic Design, 20%
Animation & New Media Design, 10%
Industrial + Automotive + Retail Design, 25%
Allied (Toy + Set & Exhibition + Design
Research), 11%
HCI, 6%

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Design Trends
“A general direction in which something is developing
or changing.”
Design trends are influenced by culture, media, past
and present, technology, fashion, and other
industries.
They come and go, but it’s hard to say exactly when.
Part II

Graphic Design Trends
01. Modern Retro Style
02. Material Design
03. Bold Colors & Lively Typography
04. Geometric Shapes
05. Negative Space
06. Modular Layouts
07. Custom Illustrations
08. Minimalistic Style

01. Modern Retro Style
Whether it's is the world of fashion, colors or
home decor, retro style is an eclectic mix of
old styles and new forms, or new forms
with old materials and finishes.

Modern Retro Style Example

Ad design for a music store have
a retro yet contemporary feelModern Retro Style Example

Modern Retro Style Example
Some distinctly 80s style
from stationery brand

Modern Retro Style Example

Modern Retro Style Example

Modern Retro Style Example

Modern Retro Style Example

02. Material Design
Google introduced its material design guidelines. This visual
language is characterized by “deliberate color choices, edge-to-
edge imagery, large-scale typography, and intentional white
space” for a bold, graphic look, according to Google.

Flat Design Example

Material Design Example
https://dribbble.com/circularchao
s

Material Design Example
https://dribbble.com/diskydisko
Integrated light and shadow
effects for a sense of depth

Material Design Example

03. Bright and Bold Colors
Fitting in with both 80s/ 90s styles and
material design, vibrant hues, bold colors

04. Geometric Shapes
Geometric shapes and patterns are a motif
that aligns with some of the 80s-era trends.
This one can be applied in all sorts of ways—
as individual graphic elements, as
backgrounds, as an illustrative technique.

Use of Geometric shapes in Business Cards

Radhuset Vingelen is using geometric shapes in their designs.

05. Negative Space
Negative and/or white space is an essential
part of any good design. But used
strategically, negative space can be a clever
way to add deeper or double meaning to
your designs, particularly for logo and
branding projects.

The negative space in this logo by Sameer Ahmed lends
movement and context to the word being spelled out.

In this design for a
restaurant called “The
Swan & Mallard,”
John Randall has
creatively managed
to fit a swan, a
mallard duck, and an
ampersand all into
one logo though the
interaction of positive
and negative space.

Look closely at the shapes
and spaces created by the
violin in Sam Hadley’s
concert poster. They form a
series of numbers—1, 2, and
3—which are part of the
event name.

from left to right, a bird, cat, rabbit, gorilla, dog/wolf, and bear

a book cover design by
Jason Booher, takes a
concept from the title
(immersion) and uses only
curving lines and the
negative space they create
to suggest (in an abstract
way) the image of a
person immersed in water
or some other substance.

Modular design is a technique where every single element is
made using a block grid pattern. Each of the elements of the
design fit into the modules in rectangular patterns.
The modular grid is beneficial for projects where there is an
plenty of content that might be unrelated on the face but
appear in a design together (this is why the style was so
popular for newspapers with so many unrelated parts on a
large canvas).
06. Modular Layouts

Modular Layout
Examples

07. Dramatic Typography

08. Custom Illustrations

09. Minimalistic Style
This trend relies on minimalism and
deconstructing or distorting recognizable
forms.

Minimalistic Style Examples

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Veteran Graphic Artists
They've helped to shape the way we view graphic
design today - here's what you need to know about
the pioneers of modern design.
Part III

www.admecindia.co.in
Indian Graphic Artists

Indian Graphic Artists
1) Satish Gujral
2) Binoy Sarkar
3) Dashrath Patel
4) Orijit Sen
5) RK Joshi
6) Sudarshan Dheer
7) Sujata Keshvan
8) Vikas Satwalekar
9) Yeshwant Chaudhry
10) Shekhar Gurera
11) Satyajit Ray
12) Udai Kumar

1. Satish Gujral
Achievements & Work:
• Belgium Embassy in New Delhi has been selected by the international
Forum of architects as one of the one thousand best built in the 20th
century in the world.
• National Award, "Padma Vibhushan".
• Four books of his work and an autobiography have been published.
• His work reflects the spirit of traditional Indian Miniatures and Temple
Sculptures.
Painter, Sculptor, Muralist, Architect & Writer Satish
Gujral is described as a living legend; one of the few who
have consistently dominated the art scene in India for
entire post-independent era.

2. Binoy Sarkar
Achievements & Work :
• He designed many of the iconic logos of corporations that are an expression
of simplicity with elegant representation of the meaning of the organization.
• Airport authority of India, Delhi transport corporation, Electronics
corporation of India, Indian airlines etc.
Binoy Kumar Sarkar (sometimes Binoy Kumar
Sarkar) (1887–1949) was an Indian social
scientist, professor, and nationalist. He founded
several institutes in Calcutta, including: The
Bengali Institute of Sociology, Bengali Asia
Academy, Bengali Dante Society, and Bengali
Institute of American Culture.

Achievements & Work :
• Awarded Padma Bhushan in 2011 and Padma Shri in 1980 by the Government
of India for his contribution in design and design education.
• Honored with grandmaster Award during the Icograda Design Week in India at
IIT Bombay during 2007.
• His work can be seen at Dashrath Patel Museum located in Alibagh, near
Mumbai.
• He practiced in diverse art fields as a painter, ceramist, a graphic designer,
industrial design and exhibition design.
3. Dashrath Patel
Prof. Dashrath Patel (1927 – December 1, 2010). He
was Indian designer, sculptor, who was the founder
secretary of the National Institute of Design (NID),
Ahmedabad, from 1961 to 1981.

Achievements & Work :
• The Pao Collective - Sen is one of the five founders of The Pao Collective. Founded
in 2009, the collective aims to "support comics as a medium and a culture in
India. PAO: The Anthology Of Comics 1 by Penguin Books India won the 2nd Comic
Con India Awards 2012 in the best graphic anthology category.
4. Orijit Sen
Orijit Sen (born 1963) is an Indian graphic
artist and designer. His graphic novel River of
Stories, published in 1994 by Kalpavriksh is
considered as the first graphic novel of India.
He co-founded People Tree in 1990 as a
"collaborative studio and store for artists,
designers, and craftspeople."

• A Place In Punjab - 7 storey high "walk-through mural experience" that takes the
visitor through sights and insights of Punjabi life at the Virasat-e-Khalsa in
Anandpur Sahib, Punjab. The multimedia museum Virasat-e-Khalsa in which
Sen's mural creation is located was designed by renowned Boston-based
architect Moshe Safdie.
• Mapping Mapusa Market- As the Mario Miranda Chair visiting professor at Goa
University, Sen initiated Mapping Mapusa Market. It brings as a whole all "artists,
designers, writers, teachers, students and interested members of the public to
explore and document the complex life of the Mapusa Market in Goa from a
variety of perspectives- illustrations, photographs, videos and interviews. The
project aim was to look at how a historical market evolved and how it is coping
with the challenges of globalization, consumerism and supermarket and mall
culture".

Achievements & Work :
• Art director at Ulka Advertising in Mumbai
• Bukva-raz, an International Award for his ‘Raghu’ font
• Professor of visual communications at the Industrial Design Center of IIT, Mumbai
• Lifetime achievement award by Ad Club, 2004
• At Microsoft, he published these typefaces Mangal, Gautami, Raavi, Shruti, Tunga.
Kartika, Vrinda (2004). In 2009, he developed Latha and Mangal
• Logos created for Punjab National Bank, Welcome Group, Expo Marketing etc.
• Typecaces: Vishakha (Devanagari), Vibhusha (Bengali), Vidhan (Oriya), and Viloma
(Tamil)
5. R K JOSHI
Professor R K Joshi or Raghunath K Joshi (born 1936 in
Kolhapur, Maharashtra, India. He was an academic type
designer and calligrapher. He designed the core Indian
fonts used in Microsoft Windows. He studied at the Sir J.J.
Institute of Applied Art in Mumbai.

Achievements & Work :
• Hindustan Petroleum (HP), Titan, the Essar Group, Raheja Corp., Kissan,
IDBI Bank and Centurion Bank
• Featured in more than 50 international publications and won about 40 awards
• Gold Medal in The Sixth International Contest of Trade Marks & Logotype
• TAMGA, Russia 2006
6. Sudarshan Dheer
Sudarshan Dheer is the grand master of Corporate
Communication in India.
Dheer has worked with ad agencies such as National
Advertising and MCM for about two decades, quit
advertising to start his own design studio, Graphic
Communication Concepts in 1974.

• BRONZE MEDAL: Bienalleb of International Graphic Design, Brno, Czech
Republic 1982
• GOLD MEDAL: Art Director of Year, 'CAG' Communication Arts Guild
• SIX AWARDS: 'ABCI' Association of Business Communicators of India
• FOUR AWARDS: Advertising Club of Bombay
• GRAND MASTER: 1st India Icogada Design week IDC, IIT Bombay
• He has designed logos for companies like HP , ICICI Bank, Titan Industries,
Kissan Products etc.

Achievements & Work :
• She is the only Indian graphic designer to be honored twice as the Graphic
Designer of the Year at the annual Advertising and Marketing (A & M) awards.
• She won the Eastern Press Award and the Schickle–Collingwood Prize for her
outstanding work.
7. Sujata Keshvan
Sujata Keshavan was born at 1961 is an
Indian graphic designer and co-founder of
Ray and Keshavan, India's leading brand
design firm. Sujata graduated in 1984
from the National Institute of Design and
in 1987 from the School of Art, Yale
University, with a Master of Fine Arts in
graphic design.

• Sujata was placed 18th on Fortune India's list of most powerful women in
business
• She was named among one of India's 30 most powerful women by India Today,
and was honored as The Outstanding Woman Professional of the Year, 2007, by
the Federation of Indian Chambers of Commerce and Industry (FICCI)
• She has designed logo for Delhi International Airport, Bengaluru International
Airport, Mumbai International Airport, Vistara, Nalanda University etc.

Achievements & Work :
• Grand-master Commendation on the occasion of the Icograda Design Week in
India Conference, IIT Bombay
• Designed corporate identity programs for Mother Dairy, National Dairy
Development Board, Channel Identity Graphics and Signature Films for Broadcast
Worldwide Pvt Ltd, Doordarshan Channel Identities, DD news, Metro, National
Sports, Prasar Bharati and others
8. Vikas Satwalekar
Prof. Vikas Satwalekar was a faculty and
executive director at the National Institute of
Design (NID), Ahmedabad. He has contributed
significantly in the fields of Graphic Design,
Publication Design, Exhibition Design, Identity
Systems, etc. He now works as a design
consultant and is based in Mumbai.

Achievements & Work :
Designed logos for the companies like Amul milk
product, Educational Conference depicting the third
eye for IDC, Bombay, Housing Development Finance
Corporation, IIT Guwahati, Central Bank of India.
9. Yeshwant Chaudhary
Yeshwant Chaudhary graduated being first in the class
from the Sir J J Institute of Applied Arts at Bombay. He
did his post-graduate studies at the Central School of
Art and Design, London. He established his own firm
'Communica Corporate Communications' with
activities such as film-making, audio-visuals, design
services and corporate identity programs.

9. Yeshwant Chaudhary

Yeshwant Chaudhary's Work

Achievements & Work :
● He secured four University Colors and Gold Medals in Cartooning and Sketching.
● He was honored by the Speaker of the Lok Sabha, Balram Jakhar when he was a
student of 11th class.
● Honored by the PM, Rajiv Gandhi and by The President, Giani Zail Singh.
10. Shekhar Gurera
Shekhar Gurera, or Chander Shekhar Gurera is a famous
Indian editorial cartoonist, illustrator and graphic designer.
He is known for his cartoons with comments about India's
political and social trends. His cartoons appear in several
English, Hindi, and regional language daily newspapers like
Punjab Kesari, Nava Bharat, The Pioneer etc. He drew
cartoons as a hobby, and started his cartoon career in
1984 as a freelancer.

• Got the Best Cartoonist Award by the PM P. V. Narasimha Rao during 1st Babu
Jagjeevan Ram Memorial All India Art Exhibition.
• Awarded for the Excellence in Cartooning at 20th Matri Shree Media Awards, by
the Delhi CM Sahib Singh Verma.
• He was awarded by The Saitama's Humor Photo Contest, Japan.
• Honored at Mahamana Madan Mohan Malaviya Memorial 7th Annual Award for
Journalism (Cartoonist).
• The best way to check his work is to go through his
website:http://www.shekhargurera.com/

International Graphic Artists
● Alan Fletcher
● Chip Kidd
● David Carson
● Michael Bierut
● Milton Glaser
● Neville Brody
● Paul Rand
● Paula Scher
● Saul Bass
● Stefan Sagmeister
● Otl Aicher
● Armin Hofmann
● Herb Lubalin

1. Alan Fletcher
Alan Gerard Fletcher was a British graphic
designer. Alan Fletcher was a celebrated
name during the twentieth century in the
graphic designing field. He was highly
regarded by his generation of graphic
designers and the following ones, for his
prolificacy and an astounding body of work.
Alan Fletcher was the father figure of
British graphic design.
He studied at the Hammersmith School of Art, then at the Central School of Art,
where he studied under noted typographer Anthony Froshaug. After a year
teaching English at Berlitz Language School in Barcelona, he returned to London
to study at the Royal College of Art.

Achievements & Work :
• He won the 1993 Prince Philip Designers Prize given by the Design Council, was
President of the D&AD (Designers and Art Directors Association).
• The December 2006 limited-edition cover of Wallpaper* magazine featured one
of his last works omitting his calligraphic signature in the compliments slip
accompanying his completed work for he was too frail by then.
• Companies like Reuters, Institute of Directors, Victoria and Albert Museum, Italian
School of Architecture "Facolta di Architettura di Alghero", (University of Sassari)
etc. are designed by Alan Fletcher.

Achievements & Work :
● AIGA medal
● National Design Award for Communication
● International Center of Photography's Infinity Award for Design
Charles or Chip Kidd born September 12, 1964 in
Pennsylvania. He is an American graphic designer and
best known for his creative book covers. Based in New
York city, He has become the most famous book cover
designers. Being a comic lover, he has not only written
for DC Comics but has also designed their covers.
Kidd graduated with a degree in graphic design from
Pennsylvania State University.
2. Chip Kidd

David Carson is an American graphic
designer, art director and surfer. He is best
known for his new and inventive magazine
design, and use of experimental
typography.
He graduated with a Bachelor of Arts
degree from San Diego State University.
He also attended the Oregon College of Commercial Art to study graphic
designing and a three-week workshop in Switzerland as a part of his degree. The
teacher who influenced him was Hans-Rudolf Lutz.
3. David Carson

Achievements & Work :
David Carson has won over 230 Awards for his work in graphic design, photography,
advertising and branding. Some of these awards includes:
• Best Overall Design, Society of Publication Designers in New York.
• Cover of the Year, Society of Publication Designers in New York.
• Award of Best Use of Photography in Graphic Design, International Center of
Photography
• Designer of the Year (1998 and 1999), International Center of Photography
• Master of Typography, Graphics magazine (NY)
• The most famous graphic designer on the planet, April 2004 – London Creative
Review magazine (London)

• His best work can be seen for the the magazine “Ray Gun”, “The Black Swan
Issue”, “Dave Night” etc.
• His major clients were Pepsi Cola, Ray Ban, Nike, Microsoft, Budweiser, Giorgio
Armani, NBC, American Airlines and Levi Strauss Jeans, and later worked for a
variety of clients like AT&T Corporation, British Airways, Kodak, Lycra, Packard Bell,
Sony, Suzuki, Toyota, Warner Bros., CNN, Cuervo Gold, Johnson AIDS Foundation,
MTV Global, Nissan, Intel, Mercedes-Benz, and Nine Inch Nails.

Michael Bierut is a graphic designer, design
critic and educator. Since 1990 he has been
a partner in the New York office of
Pentagram. According to his Pentagram
online biography: Bierut "is responsible for
leading a team of graphic designers who
create identity design, environmental graphic
design and editorial design solutions.
He studied graphic design at the University of
Cincinnati's College of Design, Architecture,
Art and Planning. Before becoming partners
with Pentagram in 1990 he worked ten years
Vignelli Associates, as a vice president.
4. Michael Bierut

Achievements & Work :
• He has won over a 100 awards and has been kept in various museums in New
York, Washington D.C., Germany, and Montreal.
• He has served as president emeritus of the New York Chapter of the American
Institute of Graphic Arts (AIGA) and is president of AIGA national.
• He received highest honor in the profession in 2006, the AIGA medal, which
recognizes his illustrious achievements and contributions to the field.
• In 2008 he received the Design Mind Award that was presented by the Cooper-
Hewitt, National Design Museum, Smithsonian Institution.
• His work includes Big Ben Logo, Mohawk Logo etc.

Achievements & Work:
• Glaser won a National Design Award Lifetime Achievement in 2004 from the
Cooper-Hewitt National Design Museum for his long-term contributions to the
contemporary practice of design
Milton Glaser is a prominent twentieth century American
graphic designer. His artworks had been kept at the
prestigious the Georges Pompidou Center and Museum
of Modern Art.
5. Milton Glaser

• In 2009, he was awarded the National Medal of Arts by President Barack Obama
and Mrs. Michelle Obama at the White House.
• His best work includes Logo of I heart New York, Brooklyn Brewery logo, DC
Comics Logo, Seed Logo, Stony Brook University and many more.

Neville Brody is an English graphic designer,
typographer and art director. Neville Brody is an
alumnus of the London College of Communication and
Hornsey College of Art. He is the new Head of the
Communication Art & Design department at the Royal
College of Art. He also attended a three-year B.A.
course in graphics at the London College of Printing.
6. Neville Brody
Achievements & Work :
• Design for Tribeca Issey Miyake in New York with Frank Gehry
• He was a major contributor to FUSE, an influential publication on experimental
typography
• London's Victoria & Albert Museum hosted an exhibition of Brody's work
• D & AD President's Award 2011
• He is known for his work on The Face magazine (1981–1986) and Arena
magazine (1987–1990) which also includes David Beckham in the poster, as
well.

Paul attended Manhattan's Haaren High School while taking night classes at the
Pratt Institute. Rand was largely "self-taught" as a designer. He also attended
Parsons the New School for Design and the Art Students League of New York.
Paul Rand was an American art director
and graphic designer. He was one of the
first American commercial artists to use
the Swiss Style of graphic design. Rand
was a professor emeritus of graphic design
at Yale University in New Haven,
Connecticut from 1956 to 1969, and from
1974 to 1985. He was inducted into the
New York Art Directors Club Hall of Fame in
1972.
7. Paul Rand

Achievements & Work :
He got below awards for his exceptional work:
• AIGA Gold Medal
• New York Art Directors Club Hall of Fame
• Royal Designer for Industry, Royal Society, London
• Type Director’s Club Medal
• Florence Prize for Visual Communication
• Voted one of the Ten Best Art Directors by New York Art Directors Club
His best work includes:
• Creating Enron, NeXt, IBM, ABC, UPS logos.

Achievements & Work :
● Art Directors Club Hall of Fame 1998, Chrysler Award for Innovation in Design
2000, AIGA Medal 2001, National Design Award (Cooper Hewitt Smithsonian) 2013
Honorary Doctorates from Corcoran School of Art, Maryland Institute of Art and
Moore college of Art.
Paula Scher is an American graphic designer,
painter and art educator in design, and the
first female principal at Pentagram, which she
joined in 1991.
Paula Scher studied at the Tyler School of Art,
Elkins Park, Pennsylvania and earned a
Bachelor of Fine Arts in 1970
8. Paul Scher

●Awards for graphic design; American Book
Award nominations for best book design,
and for best compilation of written and
graphic material, both 1981, both for The
Honeymoon Book: A Tribute to the Last
Ritual of Sexual Innocence.
● The School of Visual Arts grants a
Master Series Award, showcase of Make It
Bigger
● She designed logos for Windows 8
Branding, New York Philharmonic, The
Metropolitan Opera, Citibank, The Public
Theater etc.

Saul Bass was an American graphic
designer and Academy Award winning
filmmaker, best known for his design of
motion picture title sequences, film posters,
and corporate logos. He attended the James
Monroe High School from where he done his
graduation. In 1936, he received a
fellowship to the Art Students League in
Manhattan.
He then went on to study at Brooklyn College, attending night classes with a famous
Hungarian-born designer, György Kepes.
Achievements & Work:
• He designed logo for Bell Systems, AT&T, Continental Airlines, United Airlines
• He worked with many top hollywood film directors and created posters of films
9. Saul Bass

Achievements & Work:
• He has worked for many famous companies like Kleenex, Girl Scouts,
Continental Airlines, Anatomy of a Murder Title Sequence, Vertigo Posters etc.
Stefan Sagmeister is a New York-based
graphic designer and typographer. He co-
founded a design firm called Sagmeister
& Walsh Inc. with Jessica Walsh in New
York City. Sagmeister studied graphic
design at the University of Applied Arts
Vienna. He later received a Fulbright
scholarship to study at the Pratt Institute
in New York.
10. Stefan Sagmeister

• Sagmeister received a Grammy Award in 2005 in the Best Boxed or Special
Limited Edition Package category for art directing Once in a Lifetime box set by
Talking Heads. He received a second Grammy Award for his design of the David
Byrne and Brian Eno album Everything That Happens Will Happen Today in the
Grammy Award for Best Recording Package category on January 31, 2010.
• Some of his clients are; Aiga Detroit; Anni Kuan Design; Booth Clibborn Editions;
Business Leaders for Sensible Priorities; Capitol Records; Chaumont; copy
Magazine; Dai Nippon Printing Company; The Guggenheim Museum.

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Veteran Artists
A piece of art for someone who loves it; is a most
fascinating piece of creativity. On the next slide I have
chosen up some of the best artists of all time for you.
Part III

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Indian Artists/Painters

Indian Artists/Painters
● Neeraj Goswami
● Suresh Choudhary
● Ajit Keshari Ray
● S H Raza
● Ram Kumar
● Badri Narayan
● Srihari Bholekar
● Amrita Sher Gil
● Tyeb Mehta
● Raja Ravi Verma
● Jamini Roy
● Satish Gujral
● M F Hussain

Neeraj Goswami is an Indian Artist. He is
a prominent, Indian, contemporary
painter and sculptor. Neeraj has made
the medium of oils his own achieving a
brilliance and vibrancy that is
outstanding. Using tones of Celadon
Porcelain and Onyx Styrations, he gives
his canvases gentle radiance. His
paintings glow like precious stones with
translucence rarely seen.
1. Neeraj Goswami
Achievements & Work :
His works feature in prominent collections, which includes:

• Hero Honda
• Ranbaxy Group
• Max India
• Adidas
• Somdatt Group
• Reliance Group
• Mural for Shivaji Stadium station on Delhi Metro,
• Airport Express line

Painting Name: Beginning of a Dance Painting Name: Emerging
Neeraj Goswami's Work

Suresh Choudhary studied at the Fine Arts College
in Indore and then received a degree from the Sir
J.J. School of Arts, Mumbai. A prolific artist, Suresh
has participated in numerous solo and group
shows across the country including the:
• IV Bharat Bhawan Biennial of Contemporary Indian
Art, Bhopal;
• 7th International Contemporary Art Exhibition, New
Delhi;
• Combined camp of painters, sculptors, graphic artists
and ceramic artists organized by Lalit Kala Academy,
New Delhi;
• All India artist camp organized by MP Kala Parishad,
MP;
• Gujarat Lalit Kala Acacdemy Group show of young
painters etc.
2. Suresh Choudhary

Achievements & Work :
• He was the recipient of numerous awards and accolades including the Amrita
Shergil Fellowship by the Government of Madhya Pradesh.
• The Fellowship in Creative painting by the Government of India.
• His works are found in many private collections in India and abroad (USA, France,
Norway, Dubai, England,France, West Germany, USSR, Canada). Many corporate
houses such as the Air India, Bharat Earth Movers, Cipla, Union Carbide, Indian
Oil and HUDCO also use his works.

Suresh Choudhary's Work

He went on to specialize in sculpting,
wood engraving and graphic art at the
Anglo-French Art Centre in London. He
bagged the first Lalit Kala Akademi
award for modern painting for his work,
The Flight.
Former president of Lalit Kala Academy,
winner of Dharmapada award. As a
scholar from Doon school and Shanti
Niketan he was guided as the creator of
modern art.
3. Ajit Keshari Ray

Ajit Keshari Ray's Work

Achievements & Work:
● John D. Rockefeller III Fellowship, New York
● Padmashree, Government of India
● Premchand Puraskar, Government of Uttar Pradesh
● Kalidas Samman, Government of Madhya Pradesh
● Officers Arts et Letters, Government of France
● Padma Bhushan, Government of India
● Fellowship of the Lalit Kala Akademi
4. Ram Kumar
Ram Kumar was among India’s leading
modernists. He studied Economics at St.
Stephen’s College, New Delhi, Following
this, he went to Paris to study painting under
Andre Lhote and Fernard Leger.

● Ram Kumar has participated in various exhibitions in and out of India,
including the Venice Biennale and the Festival of India shows in the then USSR
and Japan
Ram Kumar's Work

Achievements & Work:
● Silver Medal and Gold Medal Bombay Art Society, Mumbai
● Prix de la critique, Paris
● Padma Shri, Padma Bhushan, Padma Vibhushan; the Government of India
● Fellowship of the Lalit Kala Akademi, New Delhi
● Kalidas Samman, Government of Madhya Pradesh
5. S H Raza
He was an Indian painter who lived and
worked in France since 1950, while
maintaining strong ties with India. His
works are mainly abstracts in oil or
acrylic, with a very rich use of color,
replete with icons from Indian cosmology
as well as its philosophy.

S H Raza's Work

Badri Narayan was an artist, illustrator, Author
and story-teller. Narayan began painting with no
formal training, and his first public showing was
in 1949, followed by a solo show in 1954. He
had over 50 solo shows and his work is in
several collections, including the National
Gallery of Modern Art and the National Museum
in New Delhi.
Initially, he worked on tile and ceramic, and this
informed some of his subsequent water-colors.
His paintings are intimate and appealing, often
with an element of fantasy, with simple outlines.
He worked primarily in ink or pastel and water
color.
6. Badri Narayan

Achievements & Work :
● Padma Shri in 1987
● The Maharashtra Gourav Puruskar in 1990.
His made Illustrations for
● The Mahabharata by Shanta Rameshwar Rao
● The Ramayana by Laxmi Lal

Badri Narayan's Work

Achievements & Work:
● National Academy Award Conferred by Lalit Kala Academi, New Delhi,
● Gold Medal All India Exhibition Hyderabad Art Society,
● Gold Medal All India Exhibition, Maha Koshal Kala Parishath, Raipur,
● Senior Fellowship Visual Art Graphics, Government of India, Ministry of
● Culture, New Delhi.
7. Srihari Bholekar
Srihari Bholekar is an International painter,
sculptor and print maker from Telangana State
of India.
He graduated from Osmania University and
obtained his diploma in Drawing and Painting
from Sir J.J.School of Arts Bombay and
specialized in Mural techniques at New Delhi.

● Contemporary Engraving Museum, Duro, Alijo, Portugal.
● Pantswowe State Museum of Modern Art Majadanesk Lublin, Poland.
● International Research Archives of Contemporary Miniature Prints,
University of IOWA, USA.
● Salarjung Museum, Hyderabad, Telangana.
● WIPRO Technologies, Madhapur, Hyderabad.
● Krishna Oberoi, Banjara Hills, Hyderabad
● National Lalit Kala Academy, Rabindra Bhavan, New Delhi.
● ABN Contemporary Art Gallery, Santacruz, Mumbai

Srihari Bholekar's Work

Achievements & Work:
• National Academy Award Conferred by Lalit Kala Academi, New Delhi
• Gold Medal All India Exhibition Hyderabad Art Society
• Gold Medal All India Exhibition, Maha Koshal Kala Parishath, Raipur
8. M F Husain
Maqbool Fida Husain, commonly known as MF
Husain, was a modern Indian painter of
international acclaim, and a founding member of
The Progressive Artists Group of Bombay.
Referred to as "Picasso of India", M.F. Husain is
the most celebrated and internationally
recognized Indian artist of the 20th century.
Hussain is primarily known for his paintings, but
is also known for his drawings and his work as a
print maker, photographer, and filmmaker.

● Senior Fellowship Visual Art Graphics, Government of India, Ministry of
Culture, New Delhi
● He received the National Film Award for Best Experimental
● Film for Through The Eyes of a Painter.
● He was also a winner of following awards:
● Padma Shri
● Padma Bhushan
● Padma Vibhushan

Painting Name: Mother Teresa Painting Name: The Sixth Seal
M F Hussain's Work

Achievements & Work :
• During the start of 1930s, while in Paris, Amrita Shergil painted more than 60 canvases.
Majority of them were portraits and self-portraits. Some of them were also landscapes
and still life. Some of the popular works during that period include “The Professional
Model“, “Portrait of a Young Man“, “Marie Louise“, “Young Girls” etc.
• Some of her paintings of her can be seen at National Gallery of Modern Art, New Delhi.
9. Amrita Sher Gil
Amrita Sher Gil was an eminent Indian painter,
sometimes known as India's Frida Kahlo. She is
today considered an important woman painter of
20th-century India, whose legacy stands on a par
with that of the Masters of Bengal Renaissance. She
is also the "most expensive" woman painter of India.

Amrita Sher Gil's Work

Achievements & Work:
• Padma Bhushan
• Kalidas Samman
• Prix Nationale at the International Festival of Painting in Cagnes-sur-Mer,France
• He got famous for his work Kali and Celebration.
10. Tyeb Mehta
Tyeb Mehta was an Indian painter. He was part of
the Bombay Progressive Artists' Group, which
included F.N. Souza, S.H. Raza and M.F. Husain,
and the first post-colonial generation of artists in
India, like John Wilkins who also broke free from
the nationalist Bengal school and embraced
Modernism instead, with its Post-Impressionist
colors, Cubist forms and brusque, Expressionistic
styles.

Tyeb Mehta's Work

www.admecindia.co.in
International Artists/Painters

International Painters/ Artists
● Pablo Picasso
● Leonardo Da Vinci
● Michelangelo
● Andy Warhol
● Claude Monet
● Rembrandt Harmenszoon
● Raphael
●Johannes Vermeer
● Henri Matisse
● Frida Kahlo
● Paul Gauguin
● Caravaggio
● Sandro Botticelli

1. Pablo Picasso
Pablo Ruiz y Picasso, also known as Pablo
Picasso was a Spanish painter, sculptor,
print maker, ceramicist, stage Designer,
poet and playwright who spent most of his
life in France. He was considered as one of
the greatest and most influential artists of
the 20th century, he is known for co-
founding the Cubist movement, the
invention of constructed sculpture,the co-
invention of collage, and for the wide variety
of styles that he helped develop and
explore.

Achievements & Work :
• He received Stalin Peace Prize and and conferred twice for Lenin Peace Prize.
• In 1907, he along with his friend George Braque came up with a remarkable work
that noone has made up ever. They included sharp geometric shapes, ‘Les
Demoisellesd ’Avignon’,abstracted and distorted with glaring blotches of blues,
greens and grays. The work became the precursor and inspiration of Cubism, an
artistic style that the two invented.
• Some of his neoclassical works that depict his return to realism include ‘Three
Women at the Spring’, ‘Two Women Running on the Beach/ The Race’ and ‘The
Pipes of Pan’.

Pablo Picasso's Work
Painting Name: The Weeping
Woman
Painting Name: The Old Guitarist

Achievements & Work:
● He got recognition for “Virgin of the Rocks”,”Vitruvian Man”, “The Last Supper”,
“Mona Lisa” etc.
● The ‘Leonardo da Vinci Award’, was established in 1975 by the Rotary Club of
Florence and is presented to young people involved in the study of arts,
technology, literature and the sciences.
2. Leonardo Da Vinci
Leonardo di ser Piero da Vinci was an Italian
polymath whose areas of interest included
invention, painting, sculpting,
architecture,science,music,mathematics,engin
eering,literature,anatomy,geology, astronomy,
botany, writing, history, and cartography. He
has been variously called the father of
palaeontology, ichnology,and architecture, and
is widely considered one of the greatest
painters of all time.

Leonardo Da Vinci's Work
Painting Name: Monalisa Painting Name: The Last Supper

Michelangelo di Lodovico Buonarroti Simoni,
popularly known as Michelangelo, was an
Italian sculptor, painter, architect and poet. He
is considered to be one of the greatest artists
of the High Renaissance period. He enjoyed
drawing and was later introduced to painter
Domenico Ghirlandaio. At the age of 13, his
father arranged for him to be apprenticed at
Ghirlandaio’s workshop where he was exposed
to the technique of fresco.
Ghirlandaio recommended him to the palace of
the Florentine ruler, Lorenzo the Magnificent,
where he studied classical sculpture in the
Medici gardens.
3. Michelangelo

Achievements & Work:
• He got famous for his work ‘Pieta’, a sculpture in which
• Mary supports the dead Christ across her knees. It was created from a single
piece of Carrara marble.
• Chapel’s ceiling which contains over 300 figures.

Michelangelo's Work
Painting Name: Sistine Chapel Cieling Sculpture Name: Pieta

Andy Warhol is a name that revolutionized art
in the United States of America during the
20th century. While the world was already
familiar with art forms such as painting, Andy
introduced a new concept named ‘Pop Art’.
His illustrations for various brands garnered
a lot of appreciation from the public.
However, he was also criticized by many for
commercializing art.
He did his bachelor’s degree in Fine Arts
from ‘Carnegie Institute of Technology’ and
specialized in Pictorial Design during this 4-
year course.
4. Andy Warhol

Achievements & Work :
●The U.S Postal Service issued an 18-inch stamp in 2002, as a tribute to Andy
Warhol’s achievements.
●A few years after his death, the ‘Andy Warhol Museum’ was opened in Pittsburgh, in
honour of the artist. A whopping $12 million was spent to keep the artist’s works
alive.
●Though Andy worked on numerous print advertisements for various products, he is
known for his films. His most noted celluloid work is the 1966 experimental film,
‘Chelsea Girls’.

Pop Art

Andy Warhol's Work
Painting Name: Anyone for shoes Painting Name: Liz

Claude Monet was a renowned French painter who
used to capture his daily life’s best moments on
canvas.
He is one of the most celebrated figures in the field
of art, and an inspiration to many budding artists.
Unlike many other contemporaries of his times,
Claude observed his immediate environment, and
painted it on canvas. His work is also known for the
effective use of light.
Monet pursued his education in arts from ‘Le Havre
secondary school of the arts’. He was well-known
for many such charcoal caricature works.
5. Claude Monet

Achievements & Work:
One of Claude’s works which has made him one of the legendary artists of all time is
the ‘Impression, Sunrise’. This painting showed how ‘Havre’s Harbor’ looks during
the morning fog. The work seemed like an incomplete sketch, compared to the other
paintings of those days. This work of Monet’s, was considered unusual by many
critics, who coined a new term for such kind of art, known as ‘Impressionism’.

Claude Monet's Work
Painting Name: Venice Painting Name: The Path among the Irises
Impressionism Art