Presentation for MGOMD

1. Richard Huntington

2. adliterate.com

3. Radical thinking for the brand advice business

4. Opinion is the lifeblood of conversation

5. In the near future we will recognise that…

6. 1. …it is more important to be interesting than to be right

7. Opinion is the lifeblood of conversation

8. 2. …a real brand idea is the idea behind the brand

9. 3. …coherence is more important than consistency

10. Advertising may be the new below the line

11. 4. …a brand’s position is more important than its positioning

12. Opinion is the lifeblood of conversation

13. 5. …the most important search engine is in our minds

14. 6. …digital is too important to be left to digital agencies

15. You can’t talk about it unless you do it

16. 7. …web 2.0 is not a natural habitat for brands

17. The rules are made by the community not the communicator

18. You need to sacrifice control for influence

19. You change more than anyone else

20. 8. …creatives are a media person’s best friends

21. Planners sell Creatives multiply

22. 9. …the media shall inherit the earth

23. 10. …it is more important to be interesting than to be right

24. Opinion is the lifeblood of conversation

25. adliterate.com