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A sales pitch is a salesperson’s attempt to
persuade their audience to buy or believe(
by creating authenticity and credibility) what
they’re offering. A successful sales pitch
might offer a chance to close a deal or could
lead to another personal pitch.
(personal pitch–chance to call your prospect
in person)
Sales pitches are usually short say about 2
minutes.
Sales pitches are usually done for products,
services and getting funds for the
idea/start-ups.

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WHAT ARE THE CONSEQUENCES OF A UNPREPARED SALES PITCH
You can’t address customers pain points
Lowers the chances of closing the deal
Too many bad leads
Decrease in the growth of company/ poor sales figure which could give poor
image towards investors

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ELEMENTS OF GOOD SALES PITCH Make it short
Make it clear
Explain who your
customers are
Explain the problem they're
facing
Explain how your product
can solve it
Describe success/benefits with your
product will look like

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MAKE IT SHORT
A Sales pitch is usually 2-3 minutes. Most prospects spend a short span of time
listening to you. So, your sales pitch need to be short which covers all the pain points
of potential prospects.
MAKE IT CLEAR
This ties in with the previous point. You don't have the time to go on tangents or talk
about anything but the message you're trying to get across. Your pitch has to be lean
and to the point. It has to register with your listener immediately. That means
speaking with intention and clarity.

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EXPLAIN WHO YOUR CUSTOMERS ARE
Give your listeners perspective on who's buying your product or service. Be specific in
identifying who will be interested in your product, and try to convey why your listeners
should be interested in them.
Present them data, facts rather just talking. Show them facts of who purchased their
products, who has used it, his experience with the product etc.
EXPLAIN THE PROBLEM THEY FACING
Cover why your customer base needs you. Your target market is only as valuable as the
problems you can to solve for them. Convey a problem they consistently face.

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EXPLAIN HOW YOUR PRODUCT CAN SOLVE IT
You've established who you're selling to. You've established why you're selling
to them. Now, you have to establish why they'd buy from you. What can you do
better than your competition? How could you solve their pain points? Give them
solutions with facts
DESCRIBE BENEFITS IN BROAD SCALE
Show the benefits of your products on a broader scale. For example, the use of
SAAS would decrease valuable time and potential man-hours and these man-
hours could be used in different projects or they could finish the work sooner
and take a leave.

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FEW TIPS AND EXAMPLE TO MAKE YOUR SALES PITCH STRONGER

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RESEARCH YOUR AUDIENCE
COMPANY
DEMOGRAPHICS
PRICE SENSITIVITY PAIN POINTS
GOALS
COMMON OBJECTIVE
Before you can even think about your pitch, you need
to understand who you’re pitching to. What’s the main
audience for your product?
Use demographics. What kind of company or type
company, pain points of customers. Also, pain points
of investors, price sensitivity of potential prospects,
their objectives, future goals and sales plan. With all
these information, try to filter your potential
prospects who would buy from you

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Start Your sales Pitch With a Question
Start with a statement or question
about the problem you solve and
share eye-opening statistics. Answer
the why
For example, you could start with
new generation techs has made our
life easier. Also equally miserable?
And then give them facts. Techs have
made people connect easier than
ever, but same time it has impacted
human mental wellbeing and human
health and then back it up with data
and give solutions.
Or start with a undeniable truth and
back it up with data and a solution

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USE REALISTICS DATA TO MAKE PEOPLE BELIEVE
• Use realistic data while
presenting
• Most start-ups test their products
and gather data and feedbacks.
• Most investors look into realistic
data’s before investing into a
product/ idea or services.

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TELL AN ENGAGING STORY
 Storytelling is a fundamental aspect of sales pitches. We use it to paint a picture of what
life could be like with our product.
 We use it to dramatize the pain point customers are already experiencing.
 We use it to build engagement and elicit emotional responses to seemingly emotionless
objects.
 It works because the conventions of storytelling are so engrained in the human psyche
that we’re all programmed to respond to them – not just emotionally, but chemically. We
look out for characters to identify with, situations we recognize, and journeys we can
relate to.

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DRESS PROFESSIONALLY
Dressing professionally boosts confidence
while delivering a sales pitch

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FEW OTHER TIPS FOR GIVING A
STRONG SALES PITCH
USE FLATTERY
USE EMOTIONAL APPEAL
THE DEMO PRINCIPLE
CREATE A WOW MOMENT

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DON’T FIND CUSTOMERS FOR YOUR
PRODUCTS, FIND PRODUCTS FOR YOUR
CUSTOMERS
-SETH GODIN
GROUP 6