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Adikat Mobile Overview
- 2. What is Mobile Marketing Communicating with consumers via their mobile phones SMS text messages MMS messages Bluetooth Wireless Mobile Internet QRCodes Mobile Ads Mobile Applications Short Codes 2
- 5. Group Texting Campaigns Database Segmenation Secure & Compliant 2-way messages (RSVP) Auto opt-out Personalised Text messages 5
- 6. Short Codes Competitions Surveys Polls Quick recruitment of subscribers Cost efficient marketing campaign Makes printed advertising interactive 6
- 7. Short Codes - Examples Education: Students can text STUDENT to 51444 to join the Student Association alert list Finance – Text PRICE + Stock Symbol to 51444 to query a website for current stock price Media – Text FM107 + your song request to 51444 to hear your favourite song on the radio. Nightlife – Text RSVP + your name and # of people in your party to 51444 to reserve a table Non-Profit – Text GIVE + your phone number to 51444 and a representative will contact you for your donation Retail – Text COUPON to 51444 for an instant coupon code for 20% off your entire purchase Services - Text PICKUP + your location to 51444 for the nearest Taxi driver to pick you up immediately. 7
- 8. QRCodes (2D Barcodes) Online Code: URL : Mobile Website, Direct Download of a Video or Song etc. Offline Code: SMS Text Phone Number Vcard E-Mail 8
- 9. QRCodes (2D Barcodes) Product website with details Twitter, Facebook IDs and Pages Links to You Tube video Link to blogs Installation instructions Warnings and warranties Directions and contact information Customer feedback forms Customer information 9
- 10. Principles of Mobile Marketing Strategy 10
- 11. Adding consumer value 11
- 14. Performance Measurement 14 Bluetooth = Measurability SMS Texts – Unique Code Mobile Web - Analytics Short Codes – use Mobile Web
- 15. Adikat Mobile Marketing 15
- 16. Adikat Mobile Marketing Adikat Mobile Marketing 13 Upper Baggot St Second Floor Dublin 4 m. 085 111 7068 t. 01 443 4262 f. 01 653 0750 e. Vince.doherty@adikat.ie 16
Hinweis der Redaktion
- http://www.quirk.biz/cms/3021.quirk_emarketing_mobile_marketing101_ch1.pdfThey are tech-savvy, but remember a life before the Web the younger generation are able to recall a lot more Mobile Marketing content than Generation X and the Baby Boomers. The younger users are more in tune with Mobile Marketing due to the increased connectivity and a general interest in market related news.
- brands such as Adidas, Coke, Microsoft, Ford, Pizza Hut and warner Bros. are increasing brand equity through mobile mediaThis opportunity must however be shaped through the development of a coherent mobile marketing strategy that is fully integrated withyour brands primary marketing strategy and clearly supports your businesses objectives by demonstrating unquestionable ROI.
- RELEVANT MESSAGING IS KEYsales leads, newsletter signups, retain customersmarket understandingHow to inspire your target audience
- http://mmaglobal.com/articles/academic-review-mobile-marketing-framework-overview
- redemption of in store coupons can reach 80% with mobile marketing campaigns
- You need to know what brought customers through the doorGauge the return on marketing euros spent- Use qualitative research and quantitative metrics to constantly improve interactions and results. Traffic, drop-off, and conversion rates