This document summarizes a proposal for an eco-friendly organic resort called Ecoville. It will have accommodations, restaurants, conference facilities, an ayurvedic center, organic farm, and areas for different activities. The target customers include those interested in leisure, organic products, business meetings, and nature. It aims to position itself as a completely organic and eco-friendly resort. The operations will focus on organic farming and supply chain to deliver high quality organic food and products in a sustainable way.

1. Instructor : Prof Bibhas Basumatary Submitted by,
MBA-2,
Group 2

2. Ecoville
A complete ecofriendly and a deluxe
organic resort for a healthier tomorrow

4. Ecological TownEcoville
Organic Resort
Recycling
Organic Farm Alternate source of Energy
Green Thinking

5. Reason for selecting project
Indian hospitality industry one of the fastest growing sectors of the
Indian economy
Hospitality industry is expected to grow from 16.7bn USD to
30.7bnUSD in 2015 at 26.7 CAGR
There are only 1 to 2% presence of green resorts in our country
and our 100%organic resort Concept gives us a great edge on the
market and helps us to penetrate into the market.

6. Facilities
Accommodation
Ayurveda center
Banquets and
Conference hall
Multi-Cuisine
Restaurant
Currency Exchange facility
Organic Store Kids arena and
games parlour
Swimming poolTravel assistanceGymnasiumLibrary
Bullock cart
trekking
Elephant safari
& horse riding
Bonfire

7. Segmentation
29%
25%20%
14%
10%
2%
Purpose of visit
Leisure and Recreation
Organic Enthuasists
Business and
Profession
Friends activities
Health & Treatment
Others

8. Targeting
Backpackers and Solo Travelers
Couples
Teenagers
Company meetings and trainings
Adventure Lovers
Nature lovers Senior Citizens
Families

9. Positioning

10. Marketing Mix

11. Product
Promotion
Place
Price
Social Awareness programs
Social Media
Innovative Hoardings/
Billboards
Word of mouth
Video marketing
Mobile Applications

12. Supply Chain Management
OUR ORGANIC FARM
Self production and Cultivation
WARE HOUSE/STOCK ROOM
Cold Storage Containers
PANTRY AREA
RESPECTIVE KITCHENS
RESTAURANTS, COFFEE SHOP, ROOMS &
OTHER DISPENSING UNITS

13. Operational strategy
BUSINESS STRATEGY
Defines our long range plan for the company
OPERATION STRATEGY
Developing a plan for the operations function focusing on
specific competitive priorities in order to meet the long
range plan.
Competitive priorities: organic, Quality, Time, Flexibility
DESIGN OF THE OPERATIONS FUNCTION
We have developed this design to focus on the identified competitive
properties
Structure: Facilities, Services, Flow of organic goods, technology
Infrastructure: Planning & control system, Employees, Pay, Quality