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H O R R O R A N D T H R I L L E R M O V I E
P O S T E R S
-Adhithyan K Rajesh
B L A C K B O X
Black box
starring Mamoudou
Athie(main lead)
directed by Emmanuel
Osei Kuffour, Is a U.S
science fiction thriller
in which a man loses
his memory
following an accident
which left
him widowed with his
young daughter. The
movie
was released on Octob
er 6, 2020, with a
runtime of 1 hour and
40 minutes. The
poster has gone
through a good editing
which made it look
different from
other film posters. The
poster has a ratio of
2.39:1 with a dark and (screenshot taken from
THE LIGHTHOUSE
The Lighthouse is a 2019
film directed and produced
by Robert Eggers, It stars
Willem Dafoe and Robert
Pattinson as two lighthouse
keepers who descend into
madness when a
storm strands them on the
remote island where they
are stationed. The genre
has been described
as horror film, a
psychological thriller, a
survival film, and
a character study.
The original idea of
‘the lighthouse’ was first
articulated at a dinner
between director and his
younger brother. And
later the film was released
on October 18, 2019, in the
U.S.
The film was having a
The poster has a vintage
representation, which makes
it look old. The poster shows
the two main actors with a
lighthouse's background
and a dark sky which makes
it looks thrilling.
PANDORUM WORLD WARD Z
Pandorum is a 2009
British-German science
fiction horror film, with
the elements of horror
and survival adventure.
The film was directed by
Christian Alvart.
Two astronauts wake up
in what seems like a
pitch-black spacecraft.
Disoriented and unable
to remember who they
are or what their mission
was, they discover that
they are not alone.
The film was released
on 2 October
2009(United Kingdom)
with a runtime of 108m
12s distributed by Icon
Film distribution Ltd.
The poster projects with
a bright background with
a hand connected with
several wires. The
World War Z is a 2013
American action horror film
directed by Marc Forster,
starred by Brad Pitt as
Gerry Lane, a former Unite
Nations investigator who
travels the world gathering
clues to find way to stop
zombie pandemic.
Gerry unexpectedly finds
himself in a race against
time as he investigates a
threatening virus that turns
humans into zombies that is
all the plot of the film.
The film was released on
21 June 2013(United
Kingdom) with a runtime of
1 hour 56 minutes,
Distributed by Paramount
Pictures Studios, and Initial
Entertainment Group.
The colours mainly used are
blue, grey and black which
portrays the genre of the
film. We can see destruction
of a whole city in front of
the main lead, which shows
SCREAM
Scream(also known as Scream
5) is a 2022 American slasher
film directed by Matt Bettinelli
Olpin and Tyler Gillett. It is the
fifth installment in the scream
film series.
Twenty-five years after a streak
of brutal murders shocked the
quiet town of Woodsboro, Calif.
A new killer dons the
Ghostface mask and begins
targeting a group of teenagers
to resurrect secrets from the
town’s deadly past.
The film was released on
14 January 2022 with a runtime
of 1 hour 54 minutes,
distributed by Paramount
pictures and
Spyglass entertainment.
This poster is very creative, it
has mixed color tones with
color's included dark blue and
the dark background which
makes it look horrific and it also
includes all the cast of the film
which makes it quite unique
from other ones. The aspect
'the conjuring' is a 2013
American horror film directed
by James Wan, starring Vera
Farmiga and Patrick Wilson. It
was the inaugural of the
Conjuring Film series. The film
was released August 2, 2013,
with an overall runtime of 1
hour 52 minutes distributed by
Warner Bros. Pictures.
The Perron family moves into a
farmhouse where they
experienced paranormal
phenomena. They consults
Demon otologists Ed(Patrick
Wilson) and Lorraine
Warren(Vera Farmiga), to help
them get rid of the paranormal
activities that they are facing in
their house.
The poster like every other
horror film was having scary
look without giving much of the
details of the film, the poster
has an aspect ratio of 2.39:1.
The colour used are bright
having a dark on the sides
which is having a classy effect
THECONJURING
IT
It also knows as "It:
chapter one" is a 2017
American horror film
directed by Andy
Muschietti, starring
Jaeden Lieberher and Bill
Skarsgard.
Seven helpless and
bullied children are forced
to face their worst
nightmares when
pennywise, a shape-
shifting clown, reappears.
The film was released on
8 september2017 with a
runtime of 2h 15min,
distributed by Warner
Bros. Pictures.
The poster visualizes a
strange and hidden
details which can't be
noticed for the first time
the colors used are black
as the background and
red, yellow and some
HEREDITARY
Hereditary is a 2018
American Psychological
horror film written and
directed by Ari Aster in his
directional debut. Starring
Toni Collette, Alex Wolff,
Milly Shapiro and Gabriel
Byrne.
After her mother passes
away, Annie and the
family are grief-sickened.
Soon after they start to
face very strange things in
their house and horrifying
truth about Annie's
ancestors came to light.
Hereditary was released
on 15 June 2018 with a
runtime of 2h 7 min,
distributed by the A24
company.
The poster like every
horror poster it visualizes
the image with a dark
background with two of the
Bheeshma
parvam
Bheeshma parvam is a 2022
Indian film directed by Amal
Neerad under the distributors
of Amal Neerad Productions.
A former gangster tunred
marine exporter from fort
Kochi endures a series of
unfortunate events and death
threats to his family, forcing
to revisit his past.
Coming to the poster, the
film has created several
posters as it s a big-budget
film, posters were released
on every actor/actress who
was acting in those film, The
main character posters were
released all over the world.
Coming to the poster
analysis the poster has been
presented with a dark theme
which often signifies that the
film is a thriller, The film
title is of a customized font
with the arrows on the
bottom of the film title, which
is a unique style of
presenting the poster, and
Lucifer is a 2019
Indian Malayalam-
language political action thriller
film directed by Prithviraj
Sukumaran and written by Murali
Gopy. Produced by Antony
Perumbavoor through the
production house Aashirvad
Cinemas, the film marks
Prithviraj's directorial debut.
A major power struggle occurs
when the leader of a political
party passes away. In the midst
of the chaos, a mysterious man
named Stephen steps in to
ascend the throne.
Coming to the poster, the editing
techniques have also highly
influenced the colour themes like
the main viillain are shaded with
blue colured theme and the
people who supports the
protagonist are shaded with the
red colours. And there comes the
hero in the middle with the mixed
colour themes which is red and
blue. The title font is customised
Lucifer
D
MY 5 CHOSEN HORROR FILMS
v
T H E CO N J U R I N G
The warrens came to
assistance of the Perron
family who experienced
increasingly disturbing
events in their farmhouse
in Rhode island in 1971.
This American supernatural
horror film directed by
James Wan released in 2013
drove so many attention
between the viewers. It is
the inaugural film of the
conjuring universe franchise.
I T
IT chapter one is a 2017 American horror film
Andy Muschietti and written by chase
Palmer.it is the adaptation of the 1986 novel of
the same name, which was also considered
as one of the best horror films of all
time having a feel of mixed emotions
throughout the entire movie which makes it
unique apart from the other films.
The story revolves around Bill who crafts a paper sailboat for his
brother Georgie, his 6-year-old brother. Later in the evening he
sails the boat along the rainy streets of small-town Derry. only to
have it fall down a storm drain. As he attempts to retrieve it
pennywise the dancing clown appears inside the drain who later
bites Georgie’s arm off and drags him into the sewer. The
following story visualizes the way ben tries to find the killer of
Georgie and its casualties faced by his friends and himself.
The title is written in bold capital letters, in a
messy childlike kind of way almost as
though it has been carved from a knife or
sharp object. The title is bright red luminous
color and contrasts strongly against the
dark and scary backgrounds which draws
your attention from the rest of the text on
the poster and the one who sees the poster
for the first time only sees the title first. Just
above the title there is a small title which
references to a quote spoken in the movie
from one of the character, which simply
creates tension and fear towards the
viewers as it implies death from the villain
‘pennywise’.
H E R E D I T A R Y
Hereditary is an American
psychological horror film written
by Ari aster. Starring Toni Collette
and Alex Wolff as the members of
the family haunted by a
mysterious presence after the
death of their secretive
grandmother. even though it was
unclear what hereditary is about
the genre fits perfectly in drama
horror and mysteries.
The poster features the Graham
daughter Charlie peeking over a
countertop with her mother,
Annie Graham, looming
ominously in the background.
The most disturbing part of the
image is the doll on the counter
posed in the foreground, which
appears to be a tiny handmade
figure bowing to a severed mouse
head. The poster even shows a
little light leak kind of logo on
top of the movie name which
reveals nothing but more of the
hidden details of the poster will
be more specified in the film. The
text font used to make this poster
is kind of ‘adobe Garamond pro’.
Which gave a classy look for the
poster adding a bit of dark
background and shadows to the
faces of the character provides a
scarier and creepier look for the
B H E E S H M A P A R V A M
Bheeshma Parvam is a 2022 Indian Malayalam-language action thriller
film produced and directed by Amal Neerad, the film
stars Mammootty alongside the supporting cast includes Soubin
Shahir, Sreenath Bhasi, Nadhiya Moidu, Shine Tom Chacko, Farhaan
Faasil, Dileesh Pothan, Jinu Joseph, Anagha and Sudev Nair. The
movie is written by Amal Neerad.
Amal Neerad and Mammootty were planning to film the movie Bilal the
sequel to their blockbuster Big B (film). Due to the lockdown, the
project was delayed, and decided to collaborate on a small-scale
movie.
Mammootty and Amal Neerad were originally supposed to collaborate
for the sequel to Big B. The film, however, was put on hold due to
the COVID-19 pandemic as several scenes were to be shot abroad.
The two subsequently teamed up for Bheeshma Parvam. Bheeshma
Parvam is the reunion of Amal Neerad and Mammootty after 14 years.
The poster had a dark background which often signifies that the film is
a thriller with the film’s title in a customized foreign language font, The
poster displays the main character holding a cigarette in his hand
which often signals us that the character is kind of gangster.
L U C I F E R
Lucifer is a 2019 Indian Malayalam-language political action thriller film directed
by Prithviraj Sukumaran and written by Murali Gopy. Produced by Antony
Perumbavoor through the production house Aashirvad Cinemas, the film marks
Prithviraj's directorial debut and features Mohanlal in the lead role, alongside a
supporting cast including Vivek Oberoi, Manju Warrier, Tovino Thomas, Indrajith
Sukumaran, Saniya Iyappan, Sai Kumar, Baiju Santhosh, Kalabhavan
Shajohn, Prithviraj Sukumaran and Nyla Usha.
Lucifer was released in theatres worldwide on
28 March 2019. It was also dubbed and
released in Hindi and Telugu. The film broke
many box office records for a Malayalam film,
crossing the ₹50 crores (US$6.6 million) mark
in four days, ₹100 crores (US$13 million) mark
in eight-day, and the ₹150
crores (US$20 million) mark in 21
days becoming the fastest Malayalam film to
reach all three milestones. As of July 2021,
Lucifer is the only Malayalam film to earn more
than ₹200 crore
The poster had all the main
characters of the film with the
mixed colour schemes used on
the main villains and the
characters who support the
protagonist. The film had
several posters displayed in the
billboards and posters during
the time of release.
T H E CO N J U R I N G
Warner Bros, has released the
incredibly creepy first trailer
and poster for James Wan’s
horror film the conjuring.
After its run-in theatres, the film was
officially named a box office hit,
grossing over fifteen times its
production budget with a worldwide
total of 318 million dollars
The first promotional images was
released in November 2012 this
revealed two-character Ed and Lorrain
Warren played by Patrick and Vera
Farmiga
The first trailer of the horror film
was released in New York Con
in 2012 kicking off the movies
marketing campaign in
February 2013 where a teaser
trailer was officially released.
There was a Twitter and
Facebook page created
dedicated to the film which
posted things such as news,
posters and film clips as well
as promoting feedback from
audiences
AUSTRALIAN POSTER
IT
FAN POSTERS
Offline marketing (billboards and
posters) and experiential offline
marketing brought the horror to your
doorstep.
The teaser trailer gathered 197 million
views in the first 24 hours, making it
the 5th most viewed trailer ever.
'It' movie grossed over 701.9 million
USD worldwide
Besides official social media accounts
carried out short-term marketing
campaigns. Surely enough, they did a
marketing campaign for Halloween, which
encouraged people to dress up as
pennywise for Halloween
H E R E D I T A R Y
UK POSTER
JAPANESE POSTER
A24 production company
has taken their film
production to another
level such that they have
even sent some creepy
dolls to one of their
respective viewers after
the midnight screening of
the hereditary movie
A24 will go to any lengths to market the
‘evil’ aspects of its films going so far as to
partner with the very real temple of Satan
to promote the witch in 2016
A24 is using Charlie’s
unusual creativity to their
marketing advantage by
offering real life dolls on
Etsy page
A24 used film trailers social
media campaigns like twitter
and online Ads to advertise
hereditary.
Hereditary first trailer was
scheduled on January 30, 2018
The film received acclaim from
critics, and it made over $80
million on a $10 million budget
to become A24’S highest
grossing film world -wide
B H E E S H M A P A R V A M
Posters of the
film with the
different
characters of
the films are
released
worldwide with
the initial
releasing date
of the film.
Fan-made posters were
released all over the
country to show that the
film has gained massive
attention all over the
theatres.
Bheeshma parvam’s
first look poster
Advertising was
mainly done on the
social media due
to the current
covid-19 pandemic
Film’s first trailer was
released on march 28,2022
L U C I F E R
Lucifer had more than 160,000 admissions in the UAE in 3 days,
beating Captain Marvel. Opening weekend (28 – 31 March) total
was ₹17.8 crore from 61 screens, the best grosser of that weekend. It
is also the second-biggest opening weekend in the UAE for a South
Indian film, behind Baahubali 2: The Conclusion (2017).
Lucifer became the highest-grossing Malayalam film ever in the US in
the opening weekend itself, by grossing ₹2.59 crore. It was also the
first Malayalam film to pass the ₹74 lakh mark on a single day
The first-ever teaser
of the film was
released on March
24,2019
The first look poster of the film was
released on February 20
The countdown for the much-anticipated Prithviraj
directorial debut, 'Lucifer', has begun. While the
official poster for the film was launched in
January, the makers announced that they are set to
release “26-character posters” over 26 days,
starting from February 20
First look poster of teaser

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Presentation horrorfilms.pptx

  • 1. H O R R O R A N D T H R I L L E R M O V I E P O S T E R S -Adhithyan K Rajesh
  • 2. B L A C K B O X Black box starring Mamoudou Athie(main lead) directed by Emmanuel Osei Kuffour, Is a U.S science fiction thriller in which a man loses his memory following an accident which left him widowed with his young daughter. The movie was released on Octob er 6, 2020, with a runtime of 1 hour and 40 minutes. The poster has gone through a good editing which made it look different from other film posters. The poster has a ratio of 2.39:1 with a dark and (screenshot taken from THE LIGHTHOUSE The Lighthouse is a 2019 film directed and produced by Robert Eggers, It stars Willem Dafoe and Robert Pattinson as two lighthouse keepers who descend into madness when a storm strands them on the remote island where they are stationed. The genre has been described as horror film, a psychological thriller, a survival film, and a character study. The original idea of ‘the lighthouse’ was first articulated at a dinner between director and his younger brother. And later the film was released on October 18, 2019, in the U.S. The film was having a The poster has a vintage representation, which makes it look old. The poster shows the two main actors with a lighthouse's background and a dark sky which makes it looks thrilling.
  • 3. PANDORUM WORLD WARD Z Pandorum is a 2009 British-German science fiction horror film, with the elements of horror and survival adventure. The film was directed by Christian Alvart. Two astronauts wake up in what seems like a pitch-black spacecraft. Disoriented and unable to remember who they are or what their mission was, they discover that they are not alone. The film was released on 2 October 2009(United Kingdom) with a runtime of 108m 12s distributed by Icon Film distribution Ltd. The poster projects with a bright background with a hand connected with several wires. The World War Z is a 2013 American action horror film directed by Marc Forster, starred by Brad Pitt as Gerry Lane, a former Unite Nations investigator who travels the world gathering clues to find way to stop zombie pandemic. Gerry unexpectedly finds himself in a race against time as he investigates a threatening virus that turns humans into zombies that is all the plot of the film. The film was released on 21 June 2013(United Kingdom) with a runtime of 1 hour 56 minutes, Distributed by Paramount Pictures Studios, and Initial Entertainment Group. The colours mainly used are blue, grey and black which portrays the genre of the film. We can see destruction of a whole city in front of the main lead, which shows
  • 4. SCREAM Scream(also known as Scream 5) is a 2022 American slasher film directed by Matt Bettinelli Olpin and Tyler Gillett. It is the fifth installment in the scream film series. Twenty-five years after a streak of brutal murders shocked the quiet town of Woodsboro, Calif. A new killer dons the Ghostface mask and begins targeting a group of teenagers to resurrect secrets from the town’s deadly past. The film was released on 14 January 2022 with a runtime of 1 hour 54 minutes, distributed by Paramount pictures and Spyglass entertainment. This poster is very creative, it has mixed color tones with color's included dark blue and the dark background which makes it look horrific and it also includes all the cast of the film which makes it quite unique from other ones. The aspect 'the conjuring' is a 2013 American horror film directed by James Wan, starring Vera Farmiga and Patrick Wilson. It was the inaugural of the Conjuring Film series. The film was released August 2, 2013, with an overall runtime of 1 hour 52 minutes distributed by Warner Bros. Pictures. The Perron family moves into a farmhouse where they experienced paranormal phenomena. They consults Demon otologists Ed(Patrick Wilson) and Lorraine Warren(Vera Farmiga), to help them get rid of the paranormal activities that they are facing in their house. The poster like every other horror film was having scary look without giving much of the details of the film, the poster has an aspect ratio of 2.39:1. The colour used are bright having a dark on the sides which is having a classy effect THECONJURING
  • 5. IT It also knows as "It: chapter one" is a 2017 American horror film directed by Andy Muschietti, starring Jaeden Lieberher and Bill Skarsgard. Seven helpless and bullied children are forced to face their worst nightmares when pennywise, a shape- shifting clown, reappears. The film was released on 8 september2017 with a runtime of 2h 15min, distributed by Warner Bros. Pictures. The poster visualizes a strange and hidden details which can't be noticed for the first time the colors used are black as the background and red, yellow and some HEREDITARY Hereditary is a 2018 American Psychological horror film written and directed by Ari Aster in his directional debut. Starring Toni Collette, Alex Wolff, Milly Shapiro and Gabriel Byrne. After her mother passes away, Annie and the family are grief-sickened. Soon after they start to face very strange things in their house and horrifying truth about Annie's ancestors came to light. Hereditary was released on 15 June 2018 with a runtime of 2h 7 min, distributed by the A24 company. The poster like every horror poster it visualizes the image with a dark background with two of the
  • 6. Bheeshma parvam Bheeshma parvam is a 2022 Indian film directed by Amal Neerad under the distributors of Amal Neerad Productions. A former gangster tunred marine exporter from fort Kochi endures a series of unfortunate events and death threats to his family, forcing to revisit his past. Coming to the poster, the film has created several posters as it s a big-budget film, posters were released on every actor/actress who was acting in those film, The main character posters were released all over the world. Coming to the poster analysis the poster has been presented with a dark theme which often signifies that the film is a thriller, The film title is of a customized font with the arrows on the bottom of the film title, which is a unique style of presenting the poster, and Lucifer is a 2019 Indian Malayalam- language political action thriller film directed by Prithviraj Sukumaran and written by Murali Gopy. Produced by Antony Perumbavoor through the production house Aashirvad Cinemas, the film marks Prithviraj's directorial debut. A major power struggle occurs when the leader of a political party passes away. In the midst of the chaos, a mysterious man named Stephen steps in to ascend the throne. Coming to the poster, the editing techniques have also highly influenced the colour themes like the main viillain are shaded with blue colured theme and the people who supports the protagonist are shaded with the red colours. And there comes the hero in the middle with the mixed colour themes which is red and blue. The title font is customised Lucifer
  • 7. D MY 5 CHOSEN HORROR FILMS v
  • 8. T H E CO N J U R I N G The warrens came to assistance of the Perron family who experienced increasingly disturbing events in their farmhouse in Rhode island in 1971. This American supernatural horror film directed by James Wan released in 2013 drove so many attention between the viewers. It is the inaugural film of the conjuring universe franchise.
  • 9. I T IT chapter one is a 2017 American horror film Andy Muschietti and written by chase Palmer.it is the adaptation of the 1986 novel of the same name, which was also considered as one of the best horror films of all time having a feel of mixed emotions throughout the entire movie which makes it unique apart from the other films. The story revolves around Bill who crafts a paper sailboat for his brother Georgie, his 6-year-old brother. Later in the evening he sails the boat along the rainy streets of small-town Derry. only to have it fall down a storm drain. As he attempts to retrieve it pennywise the dancing clown appears inside the drain who later bites Georgie’s arm off and drags him into the sewer. The following story visualizes the way ben tries to find the killer of Georgie and its casualties faced by his friends and himself. The title is written in bold capital letters, in a messy childlike kind of way almost as though it has been carved from a knife or sharp object. The title is bright red luminous color and contrasts strongly against the dark and scary backgrounds which draws your attention from the rest of the text on the poster and the one who sees the poster for the first time only sees the title first. Just above the title there is a small title which references to a quote spoken in the movie from one of the character, which simply creates tension and fear towards the viewers as it implies death from the villain ‘pennywise’.
  • 10. H E R E D I T A R Y Hereditary is an American psychological horror film written by Ari aster. Starring Toni Collette and Alex Wolff as the members of the family haunted by a mysterious presence after the death of their secretive grandmother. even though it was unclear what hereditary is about the genre fits perfectly in drama horror and mysteries. The poster features the Graham daughter Charlie peeking over a countertop with her mother, Annie Graham, looming ominously in the background. The most disturbing part of the image is the doll on the counter posed in the foreground, which appears to be a tiny handmade figure bowing to a severed mouse head. The poster even shows a little light leak kind of logo on top of the movie name which reveals nothing but more of the hidden details of the poster will be more specified in the film. The text font used to make this poster is kind of ‘adobe Garamond pro’. Which gave a classy look for the poster adding a bit of dark background and shadows to the faces of the character provides a scarier and creepier look for the
  • 11. B H E E S H M A P A R V A M Bheeshma Parvam is a 2022 Indian Malayalam-language action thriller film produced and directed by Amal Neerad, the film stars Mammootty alongside the supporting cast includes Soubin Shahir, Sreenath Bhasi, Nadhiya Moidu, Shine Tom Chacko, Farhaan Faasil, Dileesh Pothan, Jinu Joseph, Anagha and Sudev Nair. The movie is written by Amal Neerad. Amal Neerad and Mammootty were planning to film the movie Bilal the sequel to their blockbuster Big B (film). Due to the lockdown, the project was delayed, and decided to collaborate on a small-scale movie. Mammootty and Amal Neerad were originally supposed to collaborate for the sequel to Big B. The film, however, was put on hold due to the COVID-19 pandemic as several scenes were to be shot abroad. The two subsequently teamed up for Bheeshma Parvam. Bheeshma Parvam is the reunion of Amal Neerad and Mammootty after 14 years. The poster had a dark background which often signifies that the film is a thriller with the film’s title in a customized foreign language font, The poster displays the main character holding a cigarette in his hand which often signals us that the character is kind of gangster.
  • 12. L U C I F E R Lucifer is a 2019 Indian Malayalam-language political action thriller film directed by Prithviraj Sukumaran and written by Murali Gopy. Produced by Antony Perumbavoor through the production house Aashirvad Cinemas, the film marks Prithviraj's directorial debut and features Mohanlal in the lead role, alongside a supporting cast including Vivek Oberoi, Manju Warrier, Tovino Thomas, Indrajith Sukumaran, Saniya Iyappan, Sai Kumar, Baiju Santhosh, Kalabhavan Shajohn, Prithviraj Sukumaran and Nyla Usha. Lucifer was released in theatres worldwide on 28 March 2019. It was also dubbed and released in Hindi and Telugu. The film broke many box office records for a Malayalam film, crossing the ₹50 crores (US$6.6 million) mark in four days, ₹100 crores (US$13 million) mark in eight-day, and the ₹150 crores (US$20 million) mark in 21 days becoming the fastest Malayalam film to reach all three milestones. As of July 2021, Lucifer is the only Malayalam film to earn more than ₹200 crore The poster had all the main characters of the film with the mixed colour schemes used on the main villains and the characters who support the protagonist. The film had several posters displayed in the billboards and posters during the time of release.
  • 13. T H E CO N J U R I N G Warner Bros, has released the incredibly creepy first trailer and poster for James Wan’s horror film the conjuring. After its run-in theatres, the film was officially named a box office hit, grossing over fifteen times its production budget with a worldwide total of 318 million dollars The first promotional images was released in November 2012 this revealed two-character Ed and Lorrain Warren played by Patrick and Vera Farmiga The first trailer of the horror film was released in New York Con in 2012 kicking off the movies marketing campaign in February 2013 where a teaser trailer was officially released. There was a Twitter and Facebook page created dedicated to the film which posted things such as news, posters and film clips as well as promoting feedback from audiences AUSTRALIAN POSTER
  • 14. IT FAN POSTERS Offline marketing (billboards and posters) and experiential offline marketing brought the horror to your doorstep. The teaser trailer gathered 197 million views in the first 24 hours, making it the 5th most viewed trailer ever. 'It' movie grossed over 701.9 million USD worldwide Besides official social media accounts carried out short-term marketing campaigns. Surely enough, they did a marketing campaign for Halloween, which encouraged people to dress up as pennywise for Halloween
  • 15. H E R E D I T A R Y UK POSTER JAPANESE POSTER A24 production company has taken their film production to another level such that they have even sent some creepy dolls to one of their respective viewers after the midnight screening of the hereditary movie A24 will go to any lengths to market the ‘evil’ aspects of its films going so far as to partner with the very real temple of Satan to promote the witch in 2016 A24 is using Charlie’s unusual creativity to their marketing advantage by offering real life dolls on Etsy page A24 used film trailers social media campaigns like twitter and online Ads to advertise hereditary. Hereditary first trailer was scheduled on January 30, 2018 The film received acclaim from critics, and it made over $80 million on a $10 million budget to become A24’S highest grossing film world -wide
  • 16. B H E E S H M A P A R V A M Posters of the film with the different characters of the films are released worldwide with the initial releasing date of the film. Fan-made posters were released all over the country to show that the film has gained massive attention all over the theatres. Bheeshma parvam’s first look poster Advertising was mainly done on the social media due to the current covid-19 pandemic Film’s first trailer was released on march 28,2022
  • 17. L U C I F E R Lucifer had more than 160,000 admissions in the UAE in 3 days, beating Captain Marvel. Opening weekend (28 – 31 March) total was ₹17.8 crore from 61 screens, the best grosser of that weekend. It is also the second-biggest opening weekend in the UAE for a South Indian film, behind Baahubali 2: The Conclusion (2017). Lucifer became the highest-grossing Malayalam film ever in the US in the opening weekend itself, by grossing ₹2.59 crore. It was also the first Malayalam film to pass the ₹74 lakh mark on a single day The first-ever teaser of the film was released on March 24,2019 The first look poster of the film was released on February 20 The countdown for the much-anticipated Prithviraj directorial debut, 'Lucifer', has begun. While the official poster for the film was launched in January, the makers announced that they are set to release “26-character posters” over 26 days, starting from February 20 First look poster of teaser