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Asking Better Questions in Social Media

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NZTE Beachheads Presentation

Video links:

Gary V: The Thank You Economy: How Business Must Adapt to Social Media
http://www.youtube.com/watch?v=2UkiM3OaHxw

Air New Zealand - How we are using Social Media
http://www.youtube.com/watch?v=SYio3AriQcA

The Volkswagen Beetle. Juiced Up
http://www.youtube.com/watch?v=KRA0SZhKNyo

Veröffentlicht in: Technologie, Business
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  • Thanks, Fletcher Bowley (UK Sales Manager FPG Ltd / www.fpgworld.com) - glad you enjoyed! Seriously though, enjoyed your question at the end about the personal/professional separation. Speak soon
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  • Great presentation Adele. It was interesting to get a different insight into the world of Social Media from someone who clearly understands how to use it effectively. I'm beginning to see what a crucial tool and resource it is to help build our brand and promote our products and services online. Thanks, Fletcher Bowley (UK Sales Manager FPG Ltd / www.fpgworld.com)
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Asking Better Questions in Social Media

  1. 1. Dave
  2. 2. Emily
  3. 3. 200,000,000 blogs
  4. 4. Only 14% trust advertisements
  5. 5. 78% consumerstrust peer recommendations
  6. 6. 81% of Generation Y use Facebook daily
  7. 7. The path to 50 million users - Radio: 38 years
  8. 8. TV: 13 years
  9. 9. The Internet: 4 years
  10. 10. Facebook: 100 million usersadded in less than 9 months
  11. 11. The catch-22
  12. 12. ROI
  13. 13. Conversational &buzz tracking Influencer identification&outreach Brand Teams&Fan Programs Community Building&Product Peer Groups Strategic Social Media Planning &BuyingNatural Seeding & Social Media Optimization Paid Seeding & Social Media Advertising Social Channels&Viral Widgets
  14. 14. Customer Campaign Relationshipunderstanding Analytics engagement managementBehavior Content Responding Toolsanalysis strategy to crises trainingReaching Content Anticipating Tracking out production needs statisticsCustomer Building Informing Launch service trust strategy
  15. 15. Start with the right questions
  16. 16. What can we get?
  17. 17. What can we give?
  18. 18. 3484 new participants
  19. 19. Mr. Vintage URL was 4th most tweetedkeyword globally on July 7th (759 tweets)
  20. 20. 3,575 new Facebookfans
  21. 21. 11,803 „tell-a-friend" emails sent
  22. 22. What should we be saying?
  23. 23. How should we be listening?
  24. 24. $500 million
  25. 25. How can we out-market?
  26. 26. How can we out-care?
  27. 27. What should we be doing?
  28. 28. What could we be doing?
  29. 29. “Welcome as a friend. Can do. Be yourself.Share New Zealand.”
  30. 30. Idea Paint
  31. 31. How can we drive sales?
  32. 32. How can we make their life better?
  33. 33. Stone Korean Kitchen
  34. 34. Cheese & Burger Society
  35. 35. Is traditional media dead?
  36. 36. How can we best play ping-pong?
  37. 37. How do we get their attention?
  38. 38. How do we give them our attention?
  39. 39. More content is created today, in 48 hours, than was createdfrom the beginning of time until 2003.
  40. 40. 24+ hours of video to YouTube every minute. 3,000+ images to Flickr every minute. 1 mil + companies have Linkedin Company Pages. 2bn+ video views on YouTube every 24 hours.Nearly 2bn people searches on Linkedin during 2010.
  41. 41. It‟s not about content.
  42. 42. The Equine Practice
  43. 43. Neenah Paper
  44. 44. Values > Behaviors >Relationships > Results
  45. 45. Authenticity,transparency, narrative.
  46. 46. Disasters
  47. 47. What‟s the ROI?
  48. 48. Do we want to be around in 20 years?
  49. 49. Immediate steps
  50. 50. 1. Stop thinking about what to say: rearrange resource to spend more time listening.
  51. 51. 2. Address management issues: what stops you listening?
  52. 52. 3. Select a top member of your firm to champion Web 2.0.
  53. 53. 4. Email me for a list of resources and make time to read.
  54. 54. Books
  55. 55. adele.barlow@gmail.com http://step-one.biz @adelebarlow
  56. 56. Follow us on twitter @NZ_tech

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