AdDuplex Windows Phone Statistics Report - March, 2016

1. AdDuplex Windows Phone Device Statistics Report – March, 2016 March 18th, 2016 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report The trends of the past few months continue and there are no major changes of note beyond an increase in the number of devices running Windows 10 Mobile. In addition to our usual global and US specific figures, we also look at device usage in the Benelux nations, Finland, Poland, Thailand, Vietnam and Mexico. With details about the devices which will officially be able to upgrade to Windows 10 Mobile announced this month we’ve taken a look at what this means for potential market share changes and how many have already taken advantage of this. www.adduplex.com 2 March 18th, AdDuplex

3. Data Source This report is based on data collected from 5,120 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of March 18th, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of March 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.

4. www.adduplex.com 4 Have you already downloaded AppRaisin? Be a part of the community deciding which apps and games deserve to be noticed by wider Windows ecosystem. Keep on top of all the important app releases and updates. Get the AppRaisin app here.

5. Windows Phone Devices Worldwide March 18th, AdDuplex The biggest growth this month is for the Lumia 640 which has gained 0.9% of market share and moved ahead of the 635. The 520 takes the biggest individual loss as it goes down 0.5%. If current trends continue this, could be the last month where it is number one. After a 1% growth last month, the ‘Other’ category falls back 1.3% www.adduplex.com 5 NOKIA Lumia 520 12.1% MICROSOFT Lumia 535 12.0% NOKIA Lumia 630 8.8% MICROSOFT Lumia 640 7.3% NOKIA Lumia 635 6.7% NOKIA Lumia 530 4.6% MICROSOFT Lumia 435 4.1% NOKIA Lumia 625 4.1% MICROSOFT Lumia 640 XL 3.7% NOKIA Lumia 920 2.7% Other 33.7%

6. Windows Phone 8 Manufacturers March 18th, AdDuplex After a few months of decline, Lumia devices (manufactured by NOKIA/Microsoft) gain 0.34% BLU have gained 0.01% but every other manufacturer has seen a loss of share: HTC is down 0.18% Samsung is down 0.06% Huawei is down 0.04% Other is down 0.07% www.adduplex.com 6 NOKIA/Microsoft 97.21% HTC 1.05% SAMSUNG 0.52% HUAWEI 0.26% BLU 0.24% Other 0.72%

7. OS Versions – Worldwide March 18th, AdDuplex With Windows 10 Mobile now available, as an upgrade to most of the devices that are supported, it has gained 2.4% of market share and is now the second most popular OS version. 7.X and 8.1 are both down 0.6% while 8.0 is down 1.1% which suggests that the growth of 10 isn’t entirely down to people upgrading. www.adduplex.com 7 Windows Phone 8.1 81.1% Windows 10 Mobile 7.7% Windows Phone 8.0 7.4% Windows Phone 7.x 3.9%

8. Windows 10 Mobile Upgradeability March 18th, AdDuplex There are two important figures here: 15.2% of the devices that are capable of running Windows 10 Mobile already are. For developers this means that there’s around 6x growth potential for your UWP apps on Mobile. Of all the devices in use, 50.4% are capable of running Windows 10 Mobile while 49.6% are not. www.adduplex.com 8 Win7.x unupgradeable Win8.x unupgradeable Current and potential Win10 users Win10 users

9. Windows Phone Devices – US March 18th, AdDuplex The growth this month is shared by the 640 (which has grown a massive 3.6%) and the 640 XL which is a new entry in the top ten. The 435 and the HTC One (M8) are unchanged and every other model is down. The 635 sees the biggest loss and is down 1.7% www.adduplex.com 9 NOKIA Lumia 635 27.2% MICROSOFT Lumia 640 24.2% NOKIA Lumia 521 4.6% MICROSOFT Lumia 435 3.5% NOKIA Lumia 630 3.3% NOKIA Lumia 920 3.0% NOKIA Lumia 520 2.9% HTC One (M8) 2.9% MICROSOFT Lumia 640 XL 2.3% NOKIA Lumia 1020 2.3% Other 23.8%

10. Windows Phone Devices – BeNeLux (Belgium, Netherlands, Luxembourg) March 18th, AdDuplex This is our first time looking in detail at the members of the Benelux union. Two points stand out from these figures: The 640 being the most popular device suggests that devices have been selling well over the last year. When compared with figures from their neighbors in the EFIGS nations there is greater preference for larger and higher spec devices. www.adduplex.com 10 MICROSOFT Lumia 640 11.5% NOKIA Lumia 930, 8.2% NOKIA Lumia 630 7.9% NOKIA Lumia 635 7.4% MICROSOFT Lumia 535 7.1% NOKIA Lumia 625 6.7%NOKIA Lumia 520 5.6% NOKIA Lumia 830 5.4% NOKIA Lumia 735 4.5% NOKIA Lumia 920 3.6% Other 32.2%

11. Windows Phone Devices – Finland March 18th, AdDuplex When we last looked at Finland (in May last year) we noted that it stood out from the global trend due to the preponderance of higher spec and larger screen devices. With the 520, 620 and 820 no longer in the top ten this is still just as true. The biggest change is for the ‘Other’ category which has grown 6.7% The 635 has gained 3.7% and the 930 has gained 1.8%. The biggest losses are by the 920 (down 3.7%), the 625 (down 2.7%) and the 925 (down 2.3%). www.adduplex.com 11 NOKIA Lumia 930 8.5% NOKIA Lumia 635, 8.1% NOKIA Lumia 925 7.2% MICROSOFT Lumia 640 6.9% NOKIA Lumia 920 6.7% NOKIA Lumia 625 5.9% NOKIA Lumia 630 5.8% NOKIA Lumia 830 5.7% NOKIA Lumia 1020 5.3% NOKIA Lumia 735 4.7% Other 35.3%

12. Windows Phone Devices – Poland March 18th, AdDuplex In the two months since we last looked at Poland just three models have seen growth in share. The 640 has gained 2.2% The 635 has gained 0.6% and climbed two places The 735 has gained just 0.3% Falls in market share are fairly evenly spread amongst the other devices but the 535 is the biggest loser falling 1.3% www.adduplex.com 12 MICROSOFT Lumia 535 15.3% MICROSOFT Lumia 640, 15.2% NOKIA Lumia 735 8.0% NOKIA Lumia 635 6.6% NOKIA Lumia 520 6.4% NOKIA Lumia 630 6.1% NOKIA Lumia 625 5.3% MICROSOFT Lumia 532 4.5% NOKIA Lumia 920 3.2% MICROSOFT Lumia 640 XL 2.8% Other 26.5%

13. Windows Phone Devices – Thailand March 18th, AdDuplex Six months on from when we last looked at Thailand there are two big changes. While still by far the most popular device, the 520 is down 8.7% in market share. Contrary to that loss is a gain by the ‘Other’ group of 10.2% The other big changes are: 620 down 1.6% 720 down 1.7% 535 up 1.1% www.adduplex.com 13 NOKIA Lumia 520 24.8% NOKIA Lumia 625, 8.4% NOKIA Lumia 620 7.7% NOKIA Lumia 720 7.0% NOKIA Lumia 920 6.5% NOKIA Lumia 630 6.2% MICROSOFT Lumia 535 5.7% NOKIA Lumia 820 3.8% NOKIA Lumia 925 3.4% NOKIA Lumia 1320 2.5% Other 24.0%

14. Windows Phone Devices – Vietnam March 18th, AdDuplex Since July, when we last looked at Vietnam, the Lumia 520 has seen the biggest change in market share and is down 5% The other big movers are: The 630 up 1.2% The 730 up 1.7% The 625 down 1.2% The 535 up 1.6% There are also new entries for the 430, 640XL and the 435 www.adduplex.com 14 NOKIA Lumia 520 17.0% NOKIA Lumia 630, 9.7% NOKIA Lumia 730 9.6% NOKIA Lumia 525 8.2% NOKIA Lumia 625 7.7% MICROSOFT Lumia 535 7.1% MICROSOFT Lumia 430 7.0% MICROSOFT Lumia 640 XL 3.7% NOKIA Lumia 530 3.3% MICROSOFT Lumia 435 2.8% Other 23.9%

15. Windows Phone Devices – Mexico March 18th, AdDuplex Four months on and Mexico is another country where the market share of the 520 has taken a big hit and fallen 4.3% In contrast to other countries the growth opportunity that loss has brought has been spread across more devices with only the 630, 625 and 710 also showing a loss in share. The biggest gains have been had by the 435 (3.6%) and the 640XL (3.3%) www.adduplex.com 15 NOKIA Lumia 520 20.8% MICROSOFT Lumia 435 10.3% NOKIA Lumia 530 9.3% MICROSOFT Lumia 535 8.8% NOKIA Lumia 630 7.6% MICROSOFT Lumia 640 XL 7.1% NOKIA Lumia 625 5.7% MICROSOFT Lumia 532 4.9% NOKIA Lumia 635 4.2% NOKIA Lumia 710 3.5% Other 17.8%

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