What Ads does Google display runs across trillions of websites. A short overview of what ads run on Google display network.

1. Ad-Formats Explained

3. There's more than one way to display.
The Google Display Network (GDN) plays host to
huge variety of Ad Formats!

4. Responsive Ads
➔ Responsive ads automatically adjust their size,
appearance, and format to fit just about any available
ad space.

5. Image Ads
➔ With images or rich media,these ads let you include customized layouts,
interactive elements, animations,and more.
➔ CPC and CPM bidding models are followed.

6. Dynamic Ads
➔ Dynamic Display Ads let you create ads that are tailored to your
target audience.
➔ This happens dynamically as your Ads are shown to a specific user
on a specific website.
➔ Charged on Cost per click basis.

7. Lightbox Ads
➔ When people engage with Lightbox
ads by clicking, tapping, or hovering,
the ads respond.
➔ They may expand to fill the screen,display videos, or allow people to
tap through a set of images.
➔ Charged on vCPM and CPE bidding Strategies.

8. Gmail Adss
➔ Gmail ads are expandable ads at the top of
people’s tabs in Gmail.
➔ With a click, these interactive ads expand
into a email-sized ads that can include videos
and images
➔ You are charged once for the click that expands your ad,

9. TrueView in-stream ads:
➔ This Ad-format plays our video before,during or after other videos.
➔ The viewer has an option to skip the ad after 5 seconds,
➔ It can appear on YouTube watch pages and on partner sites and
apps in the Display Network.
TrueView video Discovery:
➔ This format can promote a video in places of discovery, including
next to related YouTube videos, as part of a YouTube search result,
or on the YouTube mobile homepage.
➔ Trueview ad format is only charged when someone chooses to
watch your ad.

10. True-View In-Stream
True-View Discovery

11. ➔ These are a short video ad format designed to allow you reach more
customers and increase awareness about your brand.
➔ Bumper ads use CPM (cost-per-thousand impression) bidding. Your
pay each time your ad is shown 1,000 times
Bumper Ads: