2. IT’S BEEN THE YEAR OF MOBILE AT LEAST 10 TIMES
IN THE LAST 10 YEARS
3. 9 METRICS THAT SUGGEST IT’S FINALLY
“THE YEAR OF MOBILE”
FRAMEWORK DATA
DISTRIBUTION HAS DISTRIBUTION STANDARDIZED AND IS IT PERVASIVE?
• 40% of uses have an OS on their phone and there are 2 winners [IOS & Andriod}
• G-20 broadband internet access growth 50%+ is coming from mobile
• 3G penetration is >20% globally
DEVICE HAVE DISTRIBUTION STANDARDIZED AND IS IT PERVASIVE?
• Number of smartphones sold exceeded the number of PCs sold globally
• 1 Billion+ smartphone subscribers globally
• 50%+ of US mobile consumers own a smartphone
CREATIVE HAVE THERE BEEN AT LEAST $1 BILLION IN ADVERTISING SPENT?
• The industry will cross $1 Billion+ in Ad Spend for the year of 2012
• Standardization of Ad Units and inventory is being included in exchanges/dsps
• 250+ of Fortune 1000 advertisers are buying mobile campaigns
Source: [BCG, Mary Meeker, Berg, BI US comScore], [Morgan Stanley, Mary Meeker, Business Insider, Nelson], [ inMobi, Mary Meeker, IAB, Business Insider, Estimate]
4. BASED ON THE ABOVE DATA, ON APRIL 11 TH , 2012,
AT 10AM, IT’S THE YEAR OF MOBILE!!!
