Don't simply use mobile as a promotional tool; use mobile to bridge the commerce and e-commerce divide. That's why we refer to mobile as "the missing link", because it helps us to blur the line (or eliminate the line) between in-store and online shopping. Consumers are adopting mobile, so we believe retailers, marketers and advertisers should leverage this new technology to promote their brands/products and improve the shopping experience. View/download this and many other stats and infographics in high resolution on our website: http://www.adcentricity.com/#!industry-statistics-info/cjqk