Gopal Shenoy, a 14 year veteran of software product management in the United States. A frequently sought after speaker at several product management conferences and a featured product manager at institutes like Pragmatic Marketing, Gopal runs one of the best ranked product management blog in the world at productmanagementtips.com Gopal is currently the Director of Product Management at Gazelle.com in Boston, USA where he is leading the product efforts to enable consumers to trade-in over 250,000 used electronic gadgets for cash. Whether you are currently a product manager or if you are aspiring to become a Product Manager, this seminar is for you! Join us to listen to Gopal deliver an inspirational seminar on the changing role of a Product Manager in a distributed ecosystem of customers and stakeholders, influence of social media on behaviors of prospective customers and how Indian Product Managers can position themselves for success in such a global business environment.This is your opportunity to ask one of the industry’s accomplished practitioners on how to go about building products that will succeed in the marketplace. For more info you can visit www.adaptivemarketing.in

1. Indian Product Manager with Global Stakeholders Gopal Shenoy Director of Product Management Gazelle.com, Boston, USA

5. Director of Product Management, Gazelle.com

7. What is Product Management after all?

8. Building products people will buy!

9. Strategic and Business role that focuses on finding compelling , competitive and profitable solutions to market problems . Product Management

10. Compelling?

11. Competitive?

12. Profitable?

13. Product Manager ’ s job Herding Cats

14. Companies are typically full of product experts ( “ I think the solution should be “ this ” or “ that ” ) and zero market experts. Why? Product Manager = Market Expert

15. Market Product Manager Executives Sales Marketing Engineering Customer Support

17. Product Management vs. Project Management

18. Product Development process What are the problems in the target market? What should the solution be? How does it need to work from a user ’ s point of view? Why should we solve them? Will we make money? Which ones should we solve first? Build the solution to specs and deliver into the market on time and under budget How is the product working in the market after launch? Are people buying it? Do customers like it? Launch the product into the market 1. Identify/ Gather 2. Prioritize 3. Define 4. Build 5. Launch 6. Measure

19. Product Development process What are the problems in the target market? What should the solution be? How does it need to work from a user ’ s point of view? Why should we solve them? Will we make money? Which ones should we solve first? Build the solution to specs and deliver into the market on time and under budget How is the product working in the market after launch? Are people buying it? Do customers like it? Launch the product into the market 1. Identify/ Gather 2. Prioritize 3. Define 4. Build 5. Launch 6. Measure Product Management Project Management Product Marketing Product Management

20. Project Management Product Management Internal Facing External Facing Release Management Product Strategy Project Duration (one time endeavor) Product Lifecycle Delivery Risk Management Market Risk Management

22. This is not a market image

23. This is a better market image

24. This is a better market image

25. If you want to know a tiger, you need to live in the jungle ....

26. No one in your office will likely buy your product!

27. Don ’ t spend time in the building!

31. To tap opportunities in the emerging markets and pioneer value segments in wealthy countries, companies must learn to develop products in China & India and distribute them globally

32. If GE doesn ’ t master reverse innovation, the emerging giants could destroy the company

33. Mitticool Chotukool Nano

35. Magic happens … Internal stakeholder: “ I think we need to do XYZ. This was very important when I used to do this. ” Product Manager: Interesting. But when I interviewed 25 customers in the last 1 month, what I heard was “ ………. ” and here are the reasons .....

36. Magic happens … Internal stakeholder: “ I think we need to do XYZ. This was very important when I used to do this. ” Product Manager: Interesting. But when I interviewed 25 customers in the last 1 month, what I heard was “ ………. ” and here are the reasons ..... Who do you think is more credible?

39. Product Experience vs. Customer Experience

40. You will lose customers if you have a good product but a bad customer experience!

42. Customers get educated via social media

47. PM Sr.PM Director VP CEO Career Path

48. 1 - High 2 - Medium 3 - Low

49. 1 - High 2 - Medium 3 - Low

50. Strengths Weakness

51. PM Sr.PM Director VP CEO

52. PM Sr.PM Director VP CEO

53. Director Job Postings

55. Pursue your passions

56.  Market C apital  C ustomer Experience  Your C areer Three takeaways - Three C ’ s

57. [email_address] productmanagementtips.com Thank You!