Canadian Institutes of Health Research | Instituts de recherche en santé du Canada

Mali, ON Mali

Advertising / Marketing / PR

I am a communicator through-and-through. I believe most problems in the world can be helped, if not solved, with clear and thoughtful communication. I am at my very best when communicating a message I believe in, which is why I choose to work with non-profit organizations whenever I can. I don't believe in 'busy work'. I believe in having clear objectives and engaging in well-planned, strategic work to achieve them. Doing something because it's the way it's always been done isn't good enough for me. I believe any good communications professional must know her measurement tools and be nimble enough to respond when things aren't working (and take advantage of opportunities to build momen...