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Social Media Assessment - How to Get Started

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Walter Adamson
Walter Adamson

Why and how to conduct a Social Media Assessment using the Four Quadrant Methodology.

Economy & FinanceTechnology
1 of 48
Social Media Assessment How do you start? Walter Adamson # @g2m [email_address] Presented as part of Social Media Tools Week, November 2009
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Quadrant Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fools rush to Tools ,[object Object],[object Object],[object Object],[object Object],The image, and trade name WoW WoW Wubbzy are the property of Nickelodeon Online.
Anybody home? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rationale for Assessment - why ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “As Is” of strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process Flow Where does Assessment fit? Strategy Development ASSESSMENT You have some understanding, need a strategy.
Process Flow Where does Assessment fit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2C ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scope Design to cost ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reminder
Approach Look for influencers ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Approach Think Customer/Partner
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Approach Look for challenges and topics
Quadrant Methodology Customer Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Landscape Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Landscape Customer as People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Landscape Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quadrant Methodology Brand Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Landscape Example Keywords (Hungry Jack’s) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partner Landscape Partner Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partner Landscape Example Hungry Jack’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partner Landscape Example - Blackmores ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partner Landscape Example - Blackmores ,[object Object],[object Object]
Partner Landscape Example - Blackmores ,[object Object],[object Object]
Partner Landscape Example - Blackmores ,[object Object]
Partner Landscape Example - Blackmores ,[object Object]
Partner Landscape Example - Blackmores ,[object Object]
Partner Landscape Example - Blackmores ,[object Object],[object Object]
Partner Landscape Example - Blackmores ,[object Object],[object Object],[object Object],[object Object]
Partner Landscape Example - Blackmores ,[object Object],[object Object]
Quadrant Methodology Competitor Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition Landscape Example Hungry Jack’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quadrant Methodology Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contents - you are here! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avoiding the Traps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary The Assessment Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Assessment Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools Free Tools ,[object Object],[object Object],[object Object],[object Object]
Tools Paid Tools ,[object Object],[object Object],[object Object]
Review Rationale - ROI ,[object Object],[object Object],[object Object],[object Object],[object Object]
Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Next step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consulting Tip Kick Off – Proof of the Pudding ,[object Object],[object Object],[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Assessment - How to Get Started

  • 1. Social Media Assessment How do you start? Walter Adamson # @g2m [email_address] Presented as part of Social Media Tools Week, November 2009
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  • 9. Process Flow Where does Assessment fit? Strategy Development ASSESSMENT You have some understanding, need a strategy.
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