HKEA Seminar - How to Expand Mainland Domestic Market through Internet Shopping 20140923
•
1 like•776 views
The document discusses how to expand mainland China's domestic market through internet shopping. It outlines key statistics on China's internet and mobile users, popular mobile apps in China, and factors for successful e-commerce such as site design, payment options, and customer service. The presentation concludes that to target China's "M-generation," companies need an omnichannel customer management strategy using multiple marketing platforms like social media, messaging apps, and offline stores to engage customers anywhere, anytime.
Recommended
More Related Content
What's hot
Similar to HKEA Seminar - How to Expand Mainland Domestic Market through Internet Shopping 20140923
Similar to HKEA Seminar - How to Expand Mainland Domestic Market through Internet Shopping 20140923 (20)
More from Adams Company Limited
More from Adams Company Limited (20)
Recently uploaded
Recently uploaded (20)
HKEA Seminar - How to Expand Mainland Domestic Market through Internet Shopping 20140923
- 1. 如何利用網購拓展中國內銷市場 How to Expand Mainland Domestic Market Through Internet Shopping September 23, 2014 Matthew Kwan 關廣智 Principal Consultant Adams Company Limited 1 The Hong Kong Exporters’ Association – Seminar on “Latest Development of ASEAN and China Markets” Copyright © 2014. Adams Company Limited. All rights reserved.
- 2. DISCLAIMER Copyright © 2014. Adams Company Limited No part of this presentation is allowed to circulate publicly. Copyright © 2014. Adams Company Limited. All rights reserved. 2
- 3. Copyright © 2014. Adams Company Limited. All rights reserved. 3
- 4. The Biggest IPOs In U.S. History Alibaba broke records as the largest IPO in history after pricing its offering at $68 per share on Sept. 18, 2014. After an overallotment option the total proceeds rose to $25 billion, easily surpassing the likes of Visa and Facebook. http://www.forbes.com/pictures/eimh45efgld/the-biggest-ipos-in-u-s-history-4/ Copyright © 2014. Adams Company Limited. All rights reserved. 4
- 5. 你的客戶群 在那裡? Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 5
- 6. 69億 手機用户 28億 互聯網用户 17.5億 智能手機 5億 中國手機網民 6億 中國網民 13億 Facebook 用户 Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers http://www.internetworldstats.com/stats.htm http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536 http://www.cnnic.cn/hlwfzyj/hlwxzbg/ http://newsroom.fb.com/Key-Facts Copyright © 2014. Adams Company Limited. All rights reserved. 6
- 7. 中國手機網絡應用統計 6-2014 用户规模（万） 網民 使用率 搜索40,583 77% 新闻39,087 74% 音乐35,462 67.3% 视频29,378 55.7% 游戏25,182 47.8% 文学22,211 42.1% 支付20,509 38.9% 购物20,499 38.9% 微博18,851 35.8% 網上银行18,316 34.8% 邮件14,827 28.1% 中國互聯網络信息中心http://www.cnnic.cn/hlwfzyj/hlwxzbg/201408/P020140826366265178976.pdf Copyright © 2014. Adams Company Limited. All rights reserved. 7
- 8. 「M-世代」的媒體戰場！ 由4 吋到10 吋 Copyright © 2014. Adams Company Limited. All rights reserved. 8
- 9. 主要宣傳平台? Picture from: http://www.todayonline.com/tech/chinas-wechat-app-may-be-good-news-users-and-censors Copyright © 2014. Adams Company Limited. All rights reserved. 9
- 10. 例: LOUIS VUITTON – 服務號
- 11. 例: SaSa – 訂閱號
- 12. 手機版? 自動調寬? Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 12
- 13. 7 電子商務的成功因素 1. Site design 2. User-friendliness 3. Product range 4. Pricing level 5. Payment methods 6. Shipping options 7. Delivery of goods In order to run a successful online store it is especially important to gain loyal customers as well as to keep those customers satisfied. Friday 20 January 2012 The results of the largest survey of customer satisfaction in German e-commerce, conducted by ECC Handel and Hermes, were published on the occasion of the Online Trading Congress in Bonn. More than 10,000 consumers and customers of 108 German online shops Source: http://e-commercefacts.com/research/2012/01/ecc-handel-ecommerce-stud/ Copyright © 2014. Adams Company Limited. All rights reserved. 13
- 14. Case Study: World Famous Brand: Baby Clothing HK as base for developing online market in China Copyright © 2014. Adams Company Limited. All rights reserved. 14
- 15. O2O Online to Offline?? http://www.webgranth.com/wp-content/uploads/2013/02/Take-a-Sip-of-QR-Code-Coffee.jpg Picture Source: http://qranywhere.blogspot.hk/2010/04/iron-man-2-staring-qr-codes.html Confidential. Copyright © 2014. Adams Company Limited. All rights reserved. 15
- 16. 客戶管理和聯繫 需要多元化 而且中西並重 *All names & brands are property of their respective owners Copyright © 2014. Adams Company Limited. All rights reserved. 16
- 17. 你可以在手機上 被聯繫嗎？？ Copyright © 2014. Adams Company Limited. All rights reserved. 17
- 18. 總結 • 你的客戶群在那裡? 不同商城有不同特點。 • 要發展產品和品牌，必需考慮移動技術平台的推廣，包 括廣告、公關、宣傳...... • 要成功接觸目標的消費者和客戶群,就要選擇最切合其銷 費行為及社交模式的應用程式。社交網路、即時通訊、 影音播放...... • O2O 在乎產品的應受性和知名度的協同效應 • 『M-世代』的客戶管理在乎隨時隨地多管道，新的銷售 和服務模式必然是取勝的關鍵。 Copyright © 2014. Adams Company Limited. All rights reserved. 18
- 19. 19 謝謝 歡迎提問 聯絡我們 admin@adamshk.com www.adamshk.com +852 2723 9977 4B Milton Mansion, 96 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong Add us to Phone Book