In one of last month’s articles, ‘The LinkedIn Playbook: Engage, Connect, Convert’, I briefly wrote about why you should never try to make your sale on LinkedIn and instead should aim to convert leads to clients by inviting your connections to free events where you can pitch to them face-to-face. In this article, I’m going to be explaining why this is such an effective strategy, while offering a few pieces of advice as to what you should be offering your guests at these events. Obviously, for some business owners, inviting your potential clients to a live event isn’t always going to be a viable possibility. If your target audience isn’t based in your local area, then trying to fill a room full of them could be tricky. However, don’t worry if this is the case. Instead of hosting a live event you can invite potential clients to a webinar. The following is a list of why both a webinar and a live event are excellent ways to get the best results for you and your business.

1. Why Webinars and Live Events Get the
Greatest Results
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3. Who is Adam Houlahan?
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4. Adam is a leading world
expert when it comes to
helping business owners and
entrepreneurs
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5. Adam and his team have helped
over 3,200 people and he shares
some of his top secrets in his
bestselling books, Social Media
Secret Sauce
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6. Adam and the team at Web
Traffic That Works also have
a lifetime partnership with
Buy1Give1
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7. Web Traffic That Works are
closing in on an amazing
400,000 impacts
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8. The top 5 takeaways
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9. #1. Your aim on LinkedIn should be to create
a conversation outside of the platform. One
of the best strategies is to invite connections
who are potential clients to an event. Offer
free food and wine, keynote speakers and a
soft pitch at the end.
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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10. #2. If your ideal clients are based
in your local area you can invite
them to a live webinar instead of
a physical event.
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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11. #3. All webinars and live
events need to provide guests
with genuine value
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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12. #4. Events are a great way of
gathering invaluable advice
about your target audience
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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13. #5. Face-to-face meetings are
the most effective way of
selling
TOP 5 TAKEAWAYS FROM THIS INTERVIEW
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14. TOP 3 QUOTES
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15. “Anyone can optimise their profile
right, most people can probably
narrow down who their target market
is, but a lot of times where people fail
is how they sell without selling.”
TOP 3 QUOTES FROM THIS INTERVIEW
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16. “The golden rule is that the
person coming to the webinar or
live event leaves saying that
they got good value out of it. ”
TOP 3 QUOTES FROM THIS INTERVIEW
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17. “Nothing beats face-to-face. That’s the
point. We’ve established that people
hate being sold to on LinkedIn, but
they’re not opposed to buying. But in the
high majority of cases you’ve got to have
face-to-face.”
TOP 3 QUOTES FROM THIS INTERVIEW
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18. TOP 3 ACTION ITEMS
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19. #1. Start planning a live event
with free food, wine and
keynote speakers for ideal
clients who are based in your
area
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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20. #2. If you don’t have the resources to
host a live event, or if your clients aren’t
based in your geographical location, start
planning a webinar. Like an event, make
sure that you’re offering genuine value to
your clients that they can take away.
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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21. #3. Make a list of all the
genuinely valuable content and
information you could offer to
potential clients at a live event
or webinar.
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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