There is a huge difference between having a LinkedIn profile and having and exceptional LinkedIn profile. Here are the 5 steps you need to ensure you have the latter.

1. Five Steps towards Optimising Your LinkedIn
Profile
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2. webtrafficthatworks.com
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3. Who is Adam Houlahan?
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4. Adam is a leading world
expert when it comes to
helping business owners and
entrepreneurs
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5. Adam and his team have helped
over 3,200 people and he shares
some of his top secrets in his
bestselling books, Social Media
Secret Sauce
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6. Adam and the team at Web
Traffic That Works also have
a lifetime partnership with
Buy1Give1
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7. Web Traffic That Works are
closing in on an amazing
400,000 impacts
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8. THE TOP 5 TAKEAWAYS
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9. #1. You need to have a great
profile picture (preferably
taken by a professional
photographer) to set yourself
apart from the rest
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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10. #2. Generic titles such as
Founder and CEO are far too
common, and will reduce your
chances of appearing in
potential clients’ searches
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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11. #3. Your LinkedIn summary is a
great way to highlight a
problem with the industry, and
how you and your business can
solve that problem
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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12. #4. Your profile should only
focus on one of your business
ventures (you can rotate
these, making different
ventures focal, as necessary)
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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13. #5. Your profile should
include two calls to action
that bring users to your
website and encourage them
to contact you
TOP 5 TAKEAWAYS FROM THIS ARTICLE
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14. TOP 3 QUOTES
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15. “Your current position
description should never be
around you. It should be around
the industry problems that there
are and how you go about solving
them”
TOP 3 QUOTES FROM THIS ARTICLE
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16. “LinkedIn is a platform where
people want to connect with a
person not a company; in fact,
the company profiles on LinkedIn
are practically a waste of time”
TOP 3 QUOTES FROM THIS ARTICLE
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17. “Generally speaking, other than the
spammers, people on LinkedIn are
looking for people to do business
with so they need to understand
very quickly what your value
proposition is. ”
TOP 3 QUOTES FROM THIS ARTICLE
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18. TOP 3 ACTION ITEMS
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19. #1. Hire a professional
photographer for your profile
picture. It may cost a couple of
hundred dollars but will be
worth it in the long run
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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20. #2. Write down three
problems within your
industry, along with the
solutions to those problems
that your business offers
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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21. #3. Brainstorm keywords
that a potential client might
search for, and change your
title on LinkedIn to one of
them
TOP 3 ACTION ITEMS YOU SHOULD DO NOW
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