Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
The Listening Power
of Social Media
Roy Ginsburg – Dorsey & Whitney LLP
Peter Ozolin – Manzama, Inc.
Adam L. Stock – Allen...
Traditional Social
“Every audience has an audience”
Levels of social media engagement
Like  I like your message
Friend/Subscribe I’d like to join your community
Share/Tweet...
How do you listen?
How do you:
• know what people care about?
• know what the trends are?
• use this information to develo...
Origins
• Client Questions > Seminar
• Quarterly Breakfast Briefings
• Quirky Questions – Most Popular
Breakfast Briefing
...
Started Blog (October 2007)
• Goal: Post one question each week/ post
analysis, and a new question, the following week
• S...
Not a true Blog
• Spam, “You’re brilliant . . .go to my XXX
Website”
• Venting by discharged employees
• I must approve fo...
Blog Today
• Blog Posts (approximately 250 posts)
• Category Index
• Word Searchable
• West Coast Quirky Questions (4 West...
Interactive
• Questions Themselves
• Employment Trivia Questions
• Leadership Series
• (Other Series Coming)
• Polling Que...
Uses
• Drive Traffic to Firm’s Website (distinct from the
Blog)
• Collateral Publicity
– Minnesota Lawyer, selected QQ Blo...
Uses
• Collateral Publicity (cont’d)
– Announcements
• Chambers Results
• Lateral Hires
• Various awards/accolades
• Devel...
Business Development
• Seed planting
• Specific examples
– Trivia Game: Adeptyx Consulting (Restrictive
Covenant Prelimina...
The Listening Power of Social Media
The Listening Power of Social Media
The Listening Power of Social Media
The Listening Power of Social Media
The Listening Power of Social Media
The Listening Power of Social Media
The Listening Power of Social Media
Nächste SlideShare
Wird geladen in …5
×

The Listening Power of Social Media

337 Aufrufe

Veröffentlicht am

9/22/2011 The Listening Power of Social Media, Hildebrandt Institute: Social Media Forum, New York, New York, with Peter Ozolin and Roy Ginsburg

Veröffentlicht in: Bildung
  • Login to see the comments

  • Gehören Sie zu den Ersten, denen das gefällt!

The Listening Power of Social Media

  1. 1. The Listening Power of Social Media Roy Ginsburg – Dorsey & Whitney LLP Peter Ozolin – Manzama, Inc. Adam L. Stock – Allen Matkins
  2. 2. Traditional Social “Every audience has an audience”
  3. 3. Levels of social media engagement Like  I like your message Friend/Subscribe I’d like to join your community Share/TweetI’d like others that I know  to know about you Comment/GiveI’d like to engage with you 
  4. 4. How do you listen? How do you: • know what people care about? • know what the trends are? • use this information to develop relationships? • use this information to develop business?
  5. 5. Origins • Client Questions > Seminar • Quarterly Breakfast Briefings • Quirky Questions – Most Popular Breakfast Briefing – 8th Annual, September 14, 2011
  6. 6. Started Blog (October 2007) • Goal: Post one question each week/ post analysis, and a new question, the following week • Sources for Posted Questions: – Client inquiries – Reader questions (disclaimers/attorney-client privilege issues) – Cases we’re handling – Decisions from around the U.S. – News articles
  7. 7. Not a true Blog • Spam, “You’re brilliant . . .go to my XXX Website” • Venting by discharged employees • I must approve for “feedback” to be displayed on the Website
  8. 8. Blog Today • Blog Posts (approximately 250 posts) • Category Index • Word Searchable • West Coast Quirky Questions (4 West Coast offices) • Case Analysis (U.S. Supreme Court decisions) • Guest Writers • Content Rich
  9. 9. Interactive • Questions Themselves • Employment Trivia Questions • Leadership Series • (Other Series Coming) • Polling Questions • Resources (e.g., Blog Roll; other Websites)
  10. 10. Uses • Drive Traffic to Firm’s Website (distinct from the Blog) • Collateral Publicity – Minnesota Lawyer, selected QQ Blog as one of top 20 Blogs in MN – Lexology, publishes every article on Blog • Selected as “2010 Author of the Year, Overall” • Selected as “2010 Author of the Year, Employment Law” • Provides “Read Report” for every article published (number/company/location) • Recently started, “Author Page” (article compilation)
  11. 11. Uses • Collateral Publicity (cont’d) – Announcements • Chambers Results • Lateral Hires • Various awards/accolades • Develop Content for Various Purposes – Client Pitches (articles of relevance) – Seminars (e.g., Review/Preview; Restrictive Covenants) – Value-add for clients – Web Presence – Client Interaction (questions, leadership series, trivia, etc.)
  12. 12. Business Development • Seed planting • Specific examples – Trivia Game: Adeptyx Consulting (Restrictive Covenant Preliminary Injunction hearing in federal court in Boston) – Leadership Series: Sequential litigation for Restaurant Technologies, Inc. – Seminar: Litigation for UnitedHealth Group – Questions: Representing CFO and Group VP following provision of articles on “for cause” discharge constituting defamation (Atlanta)

×