http://www.youtube.com/watch?v=60sFtcyoRr0

2. #1 – Define Your Avatar

3. “Marketing to Everyone is
Marketing to NO ONE”

4. Defining Your Avatar
• Are they single moms?
• Do they have young families?
• Did they just get out of college or are they
approaching retirement?
• Do they have corporate jobs or do they own a
brick and mortar business?
• How much $$ do they make in a year?
• Are they brand new to network marketing?
• Are they season veterans with big teams?

5. Facebook Graph Search
• Friends of my friends who like Vail, Colorado
who follow Eric Worre
• Friends of my friends who like snowboarding
who follow Dani Johnson
• Friends of my friends who like TransWorld
Snowboarding who live in San
Diego, California and follow Jonathan Budd

6. #2 – Speak Their Language

7. “All of your marketing, your
content, your ads, your emails, your
social media posts - are ALL designed
to attract the avatar”

8. #3 – Position Yourself as the Authority

9. Positioning Yourself as the authority
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Pictures and videos with leaders
Take and share group pictures
Post pictures of you teaching
Provide exceptional value through content
Host webinars
Create a training boot-camp or an ebook
Qualify prospects

10. Tip for Creating Instant Authority
“Create a 10 question application
at JotForm.com that prospects
have to fill out to work with you.
This makes you look like a leader
who takes his/her business
seriously and only works with
those who qualify”

11. BONUS: Crazy Video Marketing
Traffic Tip
This is how to skyrocket exposure
to your youtube video by hijacking
“authority” from people who are
getting a ton of video views